NAB 2015: Why Content Creators Should Care About VR (Panel)

We are past marketing and stunt VR, and now need to move quickly to paid live action VR experiences for the media to succeed, Ted Schilowitz, Fox’s Futurist said during the NMX panel “Why Content Creators Should Care About Virtual Reality” at the NAB Show in Las Vegas this week. Tim Street, board member of the International Academy of Web Television, moderated the panel that also included Cosmo Scharf, the founder of VRLA, Ikrima Elhassan from Kite & Lightning, and Michael Kintner, CEO of 260 Heroes. Continue reading NAB 2015: Why Content Creators Should Care About VR (Panel)

Technicolor and Sinclair Test Live UHD Broadcast with HDR

Technicolor and Sinclair Broadcast Group have successfully tested a live broadcast in 4K resolution with high dynamic range through the proposed ATSC 3.0 system. “There’s been a lot of attention on new Ultra HD (4K) TVs, which have the potential to display four times the resolution of today’s HD; and HDR, a feature that increases the range between the whitest whites and blackest blacks for a more realistic picture,” explains The Hollywood Reporter. “But currently, there isn’t a system in place to broadcast these images live and over the air.” Continue reading Technicolor and Sinclair Test Live UHD Broadcast with HDR

Google Cloud Storage Nearline Presented at vNAB Conference

Anyone who has worked in the visual effects industry is familiar with the enormous volume of data involved in every production and the process of bringing shots on and offline to balance workloads. Jeff Kember, a cloud solutions architect at Google and a former computer graphics supervisor, introduced a new solution, Google’s Cloud Storage Nearline — a low-cost, fast-response storage service that enables quick data backup, retrieval and access — in his vNAB Cloud Conference presentation on Visual Effects Workflows in the Cloud. Continue reading Google Cloud Storage Nearline Presented at vNAB Conference

vNab: Workflow in the Cloud for Visual Effects, Sports and 4K

Videos from the third session of The Entertainment Technology Center @ USC “Virtual NAB Cloud Conference” are now live for viewing on the ETCenterVideo YouTube channel. The videos include a presentation on visual effects workflows in the cloud by Jeff Kember of Google and a description of a popup render farm for VFX by Thinkbox Software’s Chris Bond. Martin Wahl of Microsoft Azure Media Services presented a scalable workflow for live sports and Michelle Munson of IBM/Aspera showcased streaming sports to second screens through the cloud. Usman Shakeel of Amazon Web Services discussed the demands of and solutions for 4K workflows. Continue reading vNab: Workflow in the Cloud for Visual Effects, Sports and 4K

vNab: Conference Videos Focus on Transport and Security

Videos from the second session of The Entertainment Technology Center @ USC “Virtual NAB Cloud Conference,” a 3-day extension of the Media Management in the Cloud track that ETC leads at the NAB Show, are now live for viewing on the ETCenterVideo YouTube channel. The 4 new videos focus on media transport and security with presentations by Equinix on Just in Time On Demand Production Infrastructure; Dolby on Global Media Exchange and the Work of the ETC; Sohonet on Rapid, Secure Workflows; and Independent Security Evaluators on Hackers, Attack Anatomy & Security Trends. Continue reading vNab: Conference Videos Focus on Transport and Security

First Videos from ETC’s vNAB Cloud Conference Now Online

Videos from the opening session of The Entertainment Technology Center @ USC “Virtual NAB Cloud Conference,” a 3-day extension of the Media Management in the Cloud track that ETC leads at the NAB Show, are now live for viewing on the ETCenterVideo YouTube channel. The Virtual Conference, recorded at YouTube Space LA on March 2, 3 & 4, featured 35 presenters and provided a forum for a deeper discussion of M&E (Media & Entertainment) and the Cloud. The entire program will be posted in advance of NAB in April to provide a lasting repository of perspectives and experiences in this rapidly evolving sector. Continue reading First Videos from ETC’s vNAB Cloud Conference Now Online

ETC@USC to Host 3-Day Virtual NAB Cloud Conference in LA

The Entertainment Technology Center @ USC will host a 3-day Virtual NAB Cloud Conference, featuring more than 35 speakers, panelists and keynotes, on March 2, 3 & 4 at the YouTube Space LA. A very limited number of seats are still available. The conference is an extension of the Media Management in the Cloud track that ETC leads at the NAB Show and provides a forum for a deeper discussion of Media & Entertainment and the Cloud. The entire program will be recorded and videos will be posted on the ETC YouTube channel in advance of NAB to provide a lasting repository of perspectives and experiences in this rapidly evolving sector. Continue reading ETC@USC to Host 3-Day Virtual NAB Cloud Conference in LA

HPA Tech Retreat: Broadcasters Consider UHD, IT and More

At the HPA Tech Retreat in Indian Wells this week, the Broadcasters Panel featured broadcast network executives answering audience questions about TV spectrum re-allocation, IT-based infrastructure, UHD, the emerging ATSC 3.0 standard, and the future of broadcast. Moderated by Ericsson’s Matthew Goldman, the panel included CBC/Radio Canada’s Maxime Caron; CBS’s Bob Seidel; FOX Networks’ Rich Friedel; NAB’s Skip Pizzi; PBS’s Mario Vecchi and Sinclair Broadcast Group’s Mark Aitken. Continue reading HPA Tech Retreat: Broadcasters Consider UHD, IT and More

FCC Chair Hints That Broadband is Likely To Be Reclassified

Speaking at CES, FCC Chairman Tom Wheeler hinted that the agency could reclassify broadband as a public utility (telecommunications service). Those in opposition of such a move, fearing increased federal regulation, include the broadband industry as well as some Republican lawmakers and conservative groups. Wheeler also accused broadcasters of slowing plans for spectrum auctions. While he remains optimistic that auctions would still begin next year, he expressed disappointment “that the broadcasters have slowed things down by filing suit.” Continue reading FCC Chair Hints That Broadband is Likely To Be Reclassified

Judge Rules Against Aereo, Can No Longer Retransmit Live TV

A New York federal judge has ruled against TV-over-the-Internet startup Aereo and in favor of a group of major broadcasters including Disney’s ABC, CBS Corp., Twenty-First Century Fox, Comcast’s NBC, and PBS. Judge Alison Nathan ordered that Aereo’s “Watch Now” system be shut down. “The Supreme Court has concluded that Aereo performs publicly when it retransmits Plaintiffs’ content live over the Internet and thus infringes Plaintiffs’ copyrighted works,” wrote Judge Nathan in her 17-page opinion yesterday. Continue reading Judge Rules Against Aereo, Can No Longer Retransmit Live TV

Con-Tech: 4K Production, Color Gamut and High Dynamic Range

Higher dynamic range in both the cinema and CE viewing experience was a recurring message yesterday at Con-Tech: The 2015 Preview Seminar. The NAB Show and the International 3D and Advanced Imaging Society held a seminar on content and technology trends including 4K production, color gamut, HDR and new workflows. The event, hosted by Paramount Pictures, featured panelists from companies such as Barco, CableLabs, Disney, DreamWorks Animation, Film Magic, Lionsgate, RealD and Technicolor. Continue reading Con-Tech: 4K Production, Color Gamut and High Dynamic Range

CTIA 2014: FCC Chair Talks Net Neutrality, Spectrum Auction

CTIA, The Wireless Association, kicked off its Mobility Week in Las Vegas with a keynote address by FCC Chairman Tom Wheeler who spoke candidly about net neutrality, competition and the upcoming spectrum auction. Wheeler, who was CEO of CTIA from 1992-2004 and has been criticized by some consumer groups for his previous alliance, made it clear that in an environment where a vast and growing majority of Internet access is via mobile that a free and open Internet is vital. Continue reading CTIA 2014: FCC Chair Talks Net Neutrality, Spectrum Auction

NAB Files Lawsuit Over FCC’s Auction Rules for TV Airwaves

The National Association of Broadcasters filed a lawsuit yesterday in response to the FCC’s plan to auction airwaves next year. NAB argues that the spectrum reverse auction, the first of its kind, would negatively impact TV stations financially and reduce coverage areas. The auction would allow stations in large cities to accept bids so their spectrum can be resold to wireless carriers for mobile broadband. Participating stations can close shop or move to another channel with fewer airwaves. Continue reading NAB Files Lawsuit Over FCC’s Auction Rules for TV Airwaves

Senators Propose to Unbundle Local Broadcast TV Channels

Senators Jay Rockefeller and John Thune have introduced a proposal to let cable and satellite subscribers choose which broadcast TV channels they receive. The proposal intends to limit the blackouts when cable and satellite companies must negotiate retransmission fees with broadcasters. Broadcast advocacy groups have expressed opposition to the proposal. They believe cable and satellite companies need to cut hidden fees, not the broadcast channels, to lower cable bills. Continue reading Senators Propose to Unbundle Local Broadcast TV Channels

Warner Bros. Exec Discusses Moving Studio Archive to the Cloud

As part of the “Media Management in the Cloud” conference running at the NAB Show in Las Vegas this week, Brian McKay, executive vice president of production operations at Warner Bros., discussed the challenges and opportunities of moving the studio’s archive into the cloud. In one of the final sessions of the conference, which concluded late Wednesday, McKay appeared onstage with David Cohen, senior editor at Variety, for a one-on-one conversation. Continue reading Warner Bros. Exec Discusses Moving Studio Archive to the Cloud

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