NAB Cloud Conference Opens to a Packed House in Las Vegas

Day one of Media Management in the Cloud, a two-day conference co-produced by NAB and the ETC, opened Tuesday morning to a standing-room only crowd in the Convention Center’s South Hall. After a brief welcome by ETC CEO Ken Williams, ETC’s Erik Weaver began the day’s events, noting that almost everything happening at NAB this year seems to have some connection to the cloud. Day one presentations and panels focused on key areas related to cloud services, such as cost, scalability, security, production and storage. Continue reading NAB Cloud Conference Opens to a Packed House in Las Vegas

SPROCKIT Startup Enables Companies to Leverage Fan Content

Chute helps clients take the best content created by a brand’s most loyal customers, people who create content that features their brand, and use it in marketing and ad campaigns with the customers’ permission. Chute scours the Web for user generated content of all types — text, photo, music, video — that celebrates a client’s brand. Using both online metrics and human screening, they select the best examples of content: selfies holding a favorite drink, a post about a store experience, a fake commercial for a favorite car, etc. Continue reading SPROCKIT Startup Enables Companies to Leverage Fan Content

NAB: DataFission Platform Aims to Search the Unsearchable

DataFission has developed generally applicable technology that can index, search and report on all forms of unstructured, metadata-free digital data. With deep roots in military research, this San Jose company has developed algorithms that can index files and streams of data, without human interaction, in one sweep. The system can index any type of data, including video, still images, music, audio tracks, text, software and metadata. According to its brochure, DataFission is “Solving the world’s problem of searching the unsearchable.” Continue reading NAB: DataFission Platform Aims to Search the Unsearchable

Cinemizer HMD Ideal for On-Set Shooting and VR Experiences

In one corner of the Zeiss NAB booth filled with video cameras and lenses, the latest model of the Zeiss Cinemizer head mounted display is plugged into a video camera. The Cinemizer features dual 870×500 pixel OLED displays. An optional soft-rubber Eye Shield blocks out all external light. Once plugged into the camera via a standard HDMI connector, the camera operator sees exactly what the camera sees. The camera controls can be overlain on the image, just as they can appear in the eye piece or screen on the camera itself.

Continue reading Cinemizer HMD Ideal for On-Set Shooting and VR Experiences

Tech Startup Offers Compelling New Way to Watch Audiences

During the NAB Show, thousands of companies descend on Las Vegas. Perhaps one of the smallest is a three-man startup called Eyeris, that aims to change the way we gather data about consumer preference. Featured by the SPROCKIT program, a new venue co-sponsored by NAB that aims to highlight nascent tech companies that may have a big impact on the entertainment industry, Eyeris tracks viewer response to motion picture content using clever software and the cameras already embedded in the the devices most of us carry. Continue reading Tech Startup Offers Compelling New Way to Watch Audiences

From the NAB SPROCKIT Stage: Creating Watch ABC Product

Ken Williams, executive director and CEO of ETC@USC, moderated a Disney/ABC Television Group panel at NAB called “Creating the Watch ABC Product.” From the SPROCKIT stage Monday in Las Vegas, the panel included Albert Cheng and Skarpi Hedinsson of the Disney/ABC Television Group, Ralf Jacob of upLynk and Doug Knopper of FreeWheel. The discussion focused on content creation, advertising, distribution workflow, technology integration and vendor relationships. Continue reading From the NAB SPROCKIT Stage: Creating Watch ABC Product

Startups From SPROCKIT Program Deliver Pitches During NAB

In partnership with the National Association of Broadcasters and the World Series of Startups, SPROCKIT is a program that shines a spotlight on interesting startups through the NAB Show and SPROCKIT Sync, the exclusive community of entertainment and media decision-makers that meets three times a year. The July 2014 meeting will take place at ETC@USC. The other meetings are October 2014 in conjunction with NY TV week, and January 2015 in Silicon Valley. Continue reading Startups From SPROCKIT Program Deliver Pitches During NAB

NAB: USC’s Elizabeth Daley Speaks at Tech Summit on Cinema

The ongoing effort to utilize new technologies in the service of storytelling was the theme of USC School of Cinematic Arts (SCA) Dean Elizabeth Daley’s keynote address Sunday at the SMPTE Technology Summit on Cinema at NAB. Digital technology is deeply engrained throughout the SCA curriculum. In fact, the Interactive Media & Games Division and the John C. Hench Division of Animation and Digital Arts wouldn’t exist without it. Yet “everything has changed, and nothing has changed. Great storytelling is still key,” Daley said. Continue reading NAB: USC’s Elizabeth Daley Speaks at Tech Summit on Cinema

Chris Cookson Speaks at NAB’s Technology Summit on Cinema

“It’s all about the story” was the message of Chris Cookson’s keynote address, and a recurring theme throughout the first day of the NAB Show’s Technology Summit On Cinema: The Future of Motion Imaging and Sound (TSC), produced in partnership with SMPTE. The essence of cinema is storytelling, he said. Cinema is the canvas for storytellers to convey their ideas to the audience. Throughout his talk, Cookson used cinema in the broadest sense, to include content viewed in theaters, on TVs, and on laptops, tablets and phones. Continue reading Chris Cookson Speaks at NAB’s Technology Summit on Cinema

Panel Envisions the Future of Cinema at SMPTE Tech Summit

The through-line of Saturday’s “The Future of Cinema” panel at the SMPTE Technology Summit on Cinema at NAB was entertainment technology evolution and experimentation, for better or worse, in the service of story and the entertainment experience. Panel members from MKPE Consulting, Entertainment Technology Canada, Group 47, IMAX, Disney and Deluxe discussed a range of topics including projection systems, light sources, frame rates, dynamic range, color gamut and what moviegoers will be looking for in their theater experience. Continue reading Panel Envisions the Future of Cinema at SMPTE Tech Summit

SMPTE Tech Summit at NAB: The Trials of Global Distribution

The first day of SMPTE’s Technology Summit On Cinema at NAB featured a session called “From Camera to Consumer — the New Post Production.” Digital Studio GM for Walt Disney Studios, Leon Silverman, gave a funny and animated presentation during the session about the many versions of a movie that Disney must produce for international audiences. In the case of the animated feature “Planes,” not only did Disney create dozens of native language dubs and subtitled versions, but it also changed details in the animation to please the local audience. Continue reading SMPTE Tech Summit at NAB: The Trials of Global Distribution

SMPTE Tech Summit at NAB: Distributive Creativity in the Cloud

“Computers are like a bicycle for our minds,” Steve Jobs once said. “If that’s the case, then the cloud is a jetliner,” said Josh Rizzo, VP technology for Hula Post Production and moderator of SMPTE’s “Distributive Creativity” panel at NAB on the use of the cloud by the entertainment industry. Rizzo started off by making two overarching points: First, the entertainment industry is moving from expression to experience. Second, anything that can be built can be hacked, but the cloud is more secure than many options. Continue reading SMPTE Tech Summit at NAB: Distributive Creativity in the Cloud

SMPTE Tech Summit: Understanding the Human Vision System

The first Saturday morning session of SMPTE’s Technology Summit On Cinema at NAB focused on factors that could impact the UHD TV rollout, including research on what humans are able to see and observe. During a panel titled “Understanding the Human Vision System,” Dr. Jenny Read of Newcastle University Institute of Neuroscience set the stage by discussing four parameters of vision: spatial resolution, temporal resolution, dynamic range, and color perception. Related studies from Dolby, EBU and EPFL were presented. Continue reading SMPTE Tech Summit: Understanding the Human Vision System

NAB 2014: First Trifocal 3D Film Will Be Shown in Las Vegas

Walt Disney Studios’ experimental live action 3D film “Make/Believe” will be shown at NAB in Las Vegas next month. Currently in the final stages of post production, the 10-minute 3D short was shot with a new trifocal camera system. “Make/Believe” was produced by German research institute Fraunhofer HHI with Disney and Berlin firm Real Life Films using Fraunhofer’s hybrid camera system and software. The film will be shown in the Fraunhofer booth at NAB. Continue reading NAB 2014: First Trifocal 3D Film Will Be Shown in Las Vegas

Prime Focus Technologies to Acquire DAX in $12.5 Million Deal

Prime Focus Technologies (PFT) has agreed to acquire DAX in a deal valued at nearly $12.5 million. PFT is known for CLEAR, its cloud-based content and workflow management platform, while Culver City-based DAX develops media asset management applications and cloud-based production software, including the Emmy-winning Digital Dailies. DAX is actively engaged in the ETC’s Cloud Project, sharing both expertise and development resources. Continue reading Prime Focus Technologies to Acquire DAX in $12.5 Million Deal

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