YouTube, YouTube TV and Google TV inked new TV data agreements with Comscore and Parrot Analytics. Comscore said its cross-platform service Comscore Campaign Ratings will incorporate YouTube and YouTube TV measurement to provide data on those platforms across desktop, mobile and connected TV, to help advertisers and agencies “better understand co-viewing for YouTube and YouTube TV across OTT/CTV.” YouTube and Google TV also added Parrot Analytics’ global audience demand data and entertainment consulting services. Continue reading YouTube TV, Google TV Ink Data Deals with Comscore, Parrot

Government-owned wireless company China Mobile has cut its use of non-Chinese suppliers to 5.4 percent from 11 percent in its last 2020 buying round. Hardest hit was Sweden’s Ericsson, whose 5G gear sales were cut to a mere 1.9 percent, compared to 11 percent in the 2020 round. China stated the move was “retaliation” for Sweden’s decision to ban Huawei Technologies and ZTE Corp. gear from its 5G networks. The U.S. also banned Huawei, the world’s biggest mobile gear maker, from its networks as have other regions in the world. Continue reading China Mobile Limits Purchasing From Non-Chinese Suppliers

In Q2 2021, Samsung Electronics posted a 73 percent increase in net profit to about $8.37 billion (9.63 trillion won), and a revenue increase of 20 percent to 63.57 trillion won, both numbers surpassing analyst expectations. Although the South Korean company’s sales of smartphones was relatively weak, its semiconductors — used by Apple and Sony among others — were snapped up by Big Tech companies churning out PCs, servers and other devices requiring chipsets. Samsung’s chip division saw upticks in operating profit and revenue. Continue reading Samsung Profits, Revenues Climb with Semiconductor Sales

Twitter recently launched its Shop Module pilot, a new feature that will let businesses add a shopping section to their profiles. The feature, introduced initially in the U.S., allows a dozen retailers — including GameStop Corp. and Arden Cove — to market up to five products at the top of their Twitter profiles. Users can swipe between products and purchase them in an in-app browser without having to leave Twitter. With Shop Module, Twitter has revived its e-commerce activity after abandoning the “Buy Now” button debuted in 2015. Continue reading Twitter Revisits E-Commerce with New Shop Module Feature

The COVID-19 pandemic has reaped rewards for Big Tech companies that benefitted from the shift to remote working and learning. Apple earned $21.7 billion in profit for the quarter that ended in June, the most successful quarter in the company’s 45-year history, while Alphabet and Microsoft also enjoyed strong quarterly earnings. Apple’s revenue rose 36 percent from the same period a year earlier to $81.4 billion, exceeding Wall Street expectations. Apple is on track to earn $86 billion for the fiscal year, according to FactSet analysts. Continue reading Apple Just Earned Its Biggest Profit in the Company’s History

According to Branch, which analyzes mobile app growth and tracks ad conversions, since Apple’s updated iOS asked users if they wanted to be tracked by apps, only 25 percent have agreed. That response has “been pretty devastating for … the majority of advertisers,” suggests mobile analyst Eric Seufert. Advertisers on social network Facebook have seen a particularly strong impact, according to media buyers who noted that not being able to reliably determine how many sales clients are making means it is challenging to figure out which ads are working. Continue reading Marketers Struggle as Facebook Users Decline to Be Tracked

Samsung debuted its TV Plus streaming service on the Internet, with the ability to cast videos to devices that support Google’s Chromecast to its mobile app. Previously, TV Plus was only available on Samsung’s smart TVs and smartphones. The web-based TV Plus apparently had a soft launch in May but had not yet been publicly announced by the company. With this expansion, TV Plus has become a rival to other free streaming services such as Pluto TV and Tubi. U.S. consumers will have access to about 140 streaming channels. Continue reading Samsung TV Plus Is Now Streaming Online After Soft Launch

Alphabet’s Google is being sued by a group of 36 states and the District of Columbia that claim the Big Tech company abuses its market dominance with the Google Play Store. Although it is the fourth such state or federal antitrust lawsuit filed against Google since October, this lawsuit, filed in the U.S. District Court for the Northern District of California, is the first to take aim directly at the tech giant’s app store. The other suits have focused on search and advertising. California, Utah, North Carolina, New York and Tennessee lead this suit. Continue reading Latest Multi-State Antitrust Lawsuit Targets Google Play Store

Since Apple began requiring apps to get user permission to track them, Branch Metrics found that less than 33 percent of iOS users opted in. Ad prices aimed at iOS users have fallen and those aimed at Android users have risen, which the digital ad community warned Apple about. Now, ad buyers are deploying iOS ad spending in less targeted ways and the lack of user data also reduces the efficacy of Facebook’s ad-targeting tools. Apple only sells ads in a few of its apps and doesn’t take a cut of third-party iOS app revenue. Continue reading Less Than One-Third of iOS Users Opt In to Tracking by Apps

The five-year truce between Google and Microsoft has broken down. Sources say that neither company is interested in renewing the former alliance. Microsoft wants marketers to have equal access to search engines when they build campaigns with Google technology, but Google believes that, in fact, Microsoft sees it as a threat to Microsoft’s Azure cloud computing and Office productivity businesses. Both companies are now “handing ammo” against each other to regulators, a strategy that might backfire on both of them. Continue reading Google and Microsoft End Truce as Ad Tech Battle Heats Up

Google has unveiled the Play Media Experience Program, offering app developers “additional discovery and engagement opportunities across devices” and a “service fee of 15 percent for all applicable earnings.” The company said the program is the global expansion of a previous invite-only program that it had never publicly revealed. Amazon and Apple apparently had similar programs that they’ve expanded, but Google’s program is distinct in that it asks developers to support Google TV, Wear OS, Android Auto and its other platforms. Continue reading Google Reduces Developer Fees via Its Play Media Experience

The Linux Foundation — along with Microsoft, Target, Veritone and other companies — has launched the Open Voice Network (OVN) in order to “prioritize trust and standards” in voice-focused technology. Open Voice Network executive director Jon Stine said the impetus is the tremendous growth of voice assistance for AI-enabled devices and its future potential as an interface and data source. Linux Foundation senior vice president Mike Dolan said the effort is a “proactive response to combating deepfakes in AI-based voice technology.” Continue reading The Linux Foundation Leads Charge for Voice Tech Standards

The European Union has launched a formal antitrust investigation into Alphabet’s Google, after the European Commission, its main antitrust enforcer, probed the issue informally since at least 2019. The formal investigation will examine numerous allegedly anticompetitive practices involving how the tech giant brokers ads and shares user data with advertisers across websites and mobile apps. In addition to reviewing issues covered by U.S. states, such as Google favoring its own ad-buying tools, the probe will cover new territory. Continue reading European Union to Conduct Antitrust Investigation of Google

According to IDC, although computer sales have been decreasing for the past decade, during the COVID-19 pandemic PC sales shot up 50 percent or more per quarter compared with the previous year. As a result, laptop manufacturers are now integrating technologies once reserved for smartphones, including powerful processors, higher-resolution displays, and increased battery life. New designs such as tablets that snap onto keyboards (detachables) and thin laptops with 360-degree hinges that fold into tablet form are also emerging. Continue reading Laptops Embrace Smartphone Tech in Wake of the Pandemic

With its chips in billions of products, Taiwan Semiconductor Manufacturing Company (TSMC) is the world’s most dominant chipmaker and, with a market cap of about $550 billion, is also the world’s 11th most valuable company. According to research firm TrendForce, Taiwan generated about 65 percent of global revenues for outsourced chipmaking, with TSMC accounting for 56 percent of that figure. Capital Economics — and other analysts — opined that the world’s dependence on Taiwanese chips is “a threat to the global economy.” Continue reading TSMC Semiconductor Dominance Imperils Global Electronics