Adtile, a startup that promotes interactive mobile advertising, has raised $4.5 million in Series A funding, with plans to introduce an app-style store for mobile ads. Adtile’s Motion Ads format encourages users to play with ads by shaking and turning their phones. The result could be spilling a virtual coffee cup, for example, that then displays a list of nearby stores. Building these ads can be an extensive process, so the store plans to sell pre-designed and pre-coded Motion Ads. Continue reading Adtile Plans New App-Style Store for Interactive Mobile Ads

Federal regulators are beginning to look into video games that follow the freemium model to determine whether or not they mislead consumers about costs. The idea behind this model is that users can download the game for free, but they need to pay in order to get further within the game. By claiming that the game is free, vulnerable players, such as children, can get sucked in before paying more and more money without realizing the true cost. Continue reading Federal Regulators Analyze the True Cost of Freemium Games

Google has been sued for violating federal wiretapping laws by collecting personal data as part of its Street View project. The Supreme Court rejected to hear Google’s appeal regarding the class action lawsuit for secretly collecting email, passwords, and other personal info for the mapping project. The case will go forward in the lower court as Google maintains its innocence. The case highlights a rising public push for protection of privacy over data usage for commercial gain. Continue reading Supreme Court Allows Case Against Google’s Mapping Project

Qualcomm has acquired Wilocity, a Sunnyvale, California-based startup that works with a high-speed wireless technology called WiGig, which operates at a much higher frequency than Wi-Fi. WiGig has been considered as a potential replacement to wires for sending videos between components in the same room. It could transfer multiple 4K video streams, while Wi-Fi can only handle one. The bet is that WiGig will also become a standard feature on smartphones and other mobile devices. Continue reading Qualcomm Acquires Wilocity in Pursuit of WiGig Technology

Facebook announced Wednesday that it will acquire ad technology firm LiveRail, furthering its efforts with effective video advertising. LiveRail, sometimes referred to as a “supply side” platform, helps media companies sell video ads programmatically. The company currently works with clients such as A&E, Univision, MLB and BET. Facebook believes that the LiveRail acquisition will eventually lead to better video ads that are more relevant to its community. Continue reading Facebook Pursues Video Advertising with LiveRail Acquisition

Netflix is poised to significantly expand its international subscriber base, according to research from Goldman Sachs. The company is expected to add six new markets this year, followed by four new markets annually. Its total of 11.7 million paid international subscribers, reported at the end of the first quarter, is projected to grow to 62 million by the end of 2017. Since mobile is considered a platform for potential growth, Goldman expects a shift in viewing among toddlers and children. Continue reading New Report Predicts Massive International Growth for Netflix

Twitter is augmenting its lineup of advertising options with new mobile-app install ads. These ads, which feature links directly to an app on Apple’s App Store or Google Play, have already been appearing in users’ Twitter feeds for a few months. The company says the beta tests were successful and it officially launched the new ad platform on Monday. Mobile-app install ads may help Twitter generate more revenue, most of which comes from advertising. Continue reading After Beta Success, Twitter Launches Mobile-App Install Ads

ETC’s Phil Lelyveld recently moderated a media panel on the “Ultra High Def Revolution.” Presented by the Academy of Television Arts and Sciences at CBS Studios, panelists included Oscar- and Emmy-winning DP Dave Stump of the ASC, Sony Pictures Television’s Phil Squyres, and award-winning DPs and lighting experts Bradford Lipson and Greg Gardiner. Vendors demonstrating UHD solutions included Advantage Video Systems, AJA Video Systems, Blackmagic Design and Sony Pictures Entertainment. Continue reading Panel: Film and TV Production Experts Discuss UHD Revolution

Apple unveiled a new Photos app during its Worldwide Developers Conference earlier this month in San Francisco. Now it seems that the app will serve as a new platform for the upcoming OS X Yosemite. As a result, Apple will no longer develop its Aperture pro photography application, and iPhoto will be replaced by the new Photos app. The transition is designed to provide a more seamless experience, since users will be able to edit and search their Photo Library in the cloud on any Apple devices. Continue reading Apple’s Plans for Photos App Will End Aperture Development

Google’s Advanced Technology and Projects group (ATAP) has some notable new technologies in development, including a tablet with 3D scanning, a modular phone and digital storytelling. The tablet will feature Project Tango 3D technology to make games and images come to life. LG is planning to manufacture the tablets to debut in 2015. The digital storytelling content will be available on all Android phones later this year, but the modular phone will not hit the market for some time. Continue reading Google: Project Tango Tablet with 3D Camera in Development

Last week, Apple introduced the new HomeKit platform that will give iOS 8 users the ability to control their house locks, lights, thermostats and more via their mobile devices. Now, the company is reportedly also building Smart Home hardware that will work with HomeKit. The newly assembled team at Apple may be looking to develop advanced speaker systems or control panels. Apple tried to sell a stereo system before, but the product was not very successful on the market. Continue reading Apple Developing Hardware in Conjunction with New HomeKit

During her keynote at VidCon in Anaheim, YouTube CEO Susan Wojcicki announced new and upcoming tools designed for content creators. Wojcicki unveiled a creator tip jar, analytics app, fan-submitted subtitles, channel management tools and more. The new products are intended to engage a larger worldwide audience, help build successful businesses and manage creative work. She also noted that YouTube’s new ad campaign has helped more than double awareness of creators. Continue reading VidCon 2014: YouTube CEO Unveils New Tools for Creators

Google engineers have been hard at work designing cost-conscious hardware for other companies to manufacture. This fall, Google will release a sub-$100 smartphone in India, to be followed by other countries with emerging economies. The Android One device is created by the Indian manufacturer MicroMax, and is meant to serve those who currently lack Internet access. Karbonn and Spice, two other Indian manufacturers, plan to release similar Android One devices this fall.  Continue reading Google Develops Low-Cost Smartphones for Developing World

As part of its inititaive to extend Internet access to countries not yet connected, Google has acquired Alpental Technologies, a small startup focusing on 5G cellular service. Alpental, which was founded by former Clearwire engineers, has developed a cheap, high-speed networking technology that runs on 60GHz spectrum band. The FCC said that this band of spectrum has been used to provide service for buildings a mile apart at speeds up to seven gigabits per second. Continue reading Global Wireless: Google Acquires Alpental in Pursuit of 5G

During yesterday’s keynote event at Google I/O, the company unleashed its Android Everywhere strategy and a slew of related announcements. Google envisions us taking the more contextually aware Android mobile OS from place to place through every part of our lives, including our televisions, laptops, vehicles, bodies and workplaces. Major announcements unveiled details regarding Android L (5.0), Android Wear, Android Auto, Android TV, and integrating Android applications into Chromebooks. Continue reading Google I/O: The Future is All About the Android Mobile OS