It seems that cord-cutting is continuing with the coveted 18- to 34-year-old demographic. New data from Nielsen indicates that traditional TV viewing among millennials dropped 10.6 percent between September and January, falling at twice its normal rate. According to Nielsen, there are nearly 20 percent fewer young adults watching primetime television than in 2011. Additionally, the median age of the TV audience is now 50, just outside the 18- to 49-year-old demographic important to advertisers. Continue reading Nielsen Notes Dramatic Shift in TV Viewing Among Millennials

Facebook believes that it can charge marketers more money to advertise to “influencers,” the individuals responsible for sharing information that often causes spikes in the local share rate. The social network recently patented a new method to determine exactly who those influencers are. Unlike the methods of other Internet companies, Facebook does not measure the influence of an individual by the number of followers or connections, but rather the percentage of followers who re-share content. Continue reading Facebook Patents a Unique Method for ‘Influencer Marketing’

GigaPower by AT&T, the company’s 1 gigabit-per-second service, was introduced in 2013 in Austin, Texas — and this week it rolled out in Kansas City, Missouri. While customers can enjoy ultrafast fiber-optic Internet access for $70 per month, AT&T also tracks their online activities. Those who prefer to keep their browsing habits private can pay an additional $29 a month. Since opting out of sharing such data is typically offered free of charge, some are questioning whether AT&T’s model will discourage people from doing so. Continue reading AT&T GigaPower Service Offers Data Privacy for Monthly Fee

Glass manufacturer Corning is developing a new material with the durability of Gorilla Glass and the scratch-resistance of sapphire. The company’s Gorilla Glass is featured on Apple’s iPhone and Samsung’s Galaxy smartphones. Last year however, Apple almost severed ties with Corning because it wanted to start using material that did not scratch as easily. When Apple’s plan fell through, Corning launched Project Phire with the goal of developing an extremely sturdy and scratch-resistant glass for CE devices. Continue reading Corning Designs Scratch-Resistant Gorilla Glass-Like Material

Apple has launched a pilot program for its HealthKit service with some of the nation’s top hospitals and medical facilities. The service is designed to help physicians better monitor their patients through the use of health-recorded data such as blood pressure, heart rate, weight, and exercise habits. Doctors can access the data from an iPhone or iPad and use it to detect and address early medical problems. Meanwhile, Samsung and Google have also introduced health services of their own. Continue reading Apple Rolls Outs HealthKit Pilot Program at Leading Hospitals

Cisco recently released its annual forecast for global mobile data traffic, predicting that mobile traffic will experience tenfold growth during 2014-2019. By the end of that period, Cisco expects that 69 percent of the world’s population (5.2 billion people) will be mobile users. The company also anticipates 4.6 billion smartphones, compared with 3.1 billion feature phones by 2019. The study, which also addresses connected tablets and Wi-Fi-enabled laptops, suggests that 97 percent of worldwide traffic will come from smart devices. Continue reading Cisco 2019 Forecast: 5.2 Billion People Will Be Mobile Users

Mattel has announced a partnership with Google to revive the toymaker’s iconic View-Master device. In place of cardboard discs with stereoscopic images, the updated toy will incorporate the View-Master app on a user’s mobile phone and deliver a true virtual reality experience. The technology used for the View-Master is identical to that which powers Google Cardboard, and like Cardboard, the View-Master was designed to make VR affordable. The View-Master will retail for $30 and be available later this year. Continue reading Mattel Teams with Google to Resurrect the Iconic View-Master

Social bookmarking service Pinterest is adding new features that will allow people to download new apps and purchase their favorite furnishings and clothing directly from the site or mobile app. Pinterest teamed up with Apple to launch “App Pins” last week, so that users can discover new apps as part of their searches and download them without leaving the Pinterest app. Since the service is used by many for discovery, Pinterest may also integrate a “buy button” into pins as early as this year. Continue reading Pinterest Looks to Help App Discovery and In-App Purchasing

At the HPA Tech Retreat in Indian Wells this week, the Broadcasters Panel featured broadcast network executives answering audience questions about TV spectrum re-allocation, IT-based infrastructure, UHD, the emerging ATSC 3.0 standard, and the future of broadcast. Moderated by Ericsson’s Matthew Goldman, the panel included CBC/Radio Canada’s Maxime Caron; CBS’s Bob Seidel; FOX Networks’ Rich Friedel; NAB’s Skip Pizzi; PBS’s Mario Vecchi and Sinclair Broadcast Group’s Mark Aitken. Continue reading HPA Tech Retreat: Broadcasters Consider UHD, IT and More

Netflix can be credited with bringing over-the-top (OTT) streaming services to the viewer’s attention, most notably with its 2013 debut of the acclaimed series, “House of Cards.” OTT content is growing by leaps and bounds and was the focus of an HPA Tech Retreat panel on “Post in the Era of Over-the-Top,” moderated by Entertainment Technology Consultants’ Loren Nielsen. The panel, which examined how companies are creating and finishing content in a new era of streaming and mobile, included Stephen Beres of HBO and Sara Duran-Singer of Netflix. Continue reading HPA Tech Retreat: Production, Distribution in Streaming Era

Google Device Experts is a new service that aims to educate prospective customers about different Google devices including smartphones, tablets and the Chromebook. The service videoconferences a customer with a Google representative who is trained to answer customer questions about products they are looking to purchase. The videoconferencing technology is the same used for Google Hangouts. The company also has plans to install virtual help desks at various retail locations.  Continue reading Google Launches Virtual Customer Service, Plans Help Desks

Google has confirmed that it is acquiring Odysee, an Android and iOS app created by Nimbuz Inc. that enables users to privately share smartphone and tablet photos and videos with select groups of people and automatically back up content on their home computers. Odysee also features an API for integration with other apps. The Odysee app will be shut down as of February 23, when its team joins Google+ and all the photos and videos that have passed through the service will become available as a downloadable archive. Continue reading Photo/Video Sharing and Backup App Odysee to Join Google+

Last week, we reported that Verizon would offer users the ability to opt out of the company’s mobile ad-targeting program, which tags customers with unique codes to track online activity. The move followed complaints from privacy advocates regarding the use of the alphanumerical customer codes known as “supercookies.” Now, three Democratic members of the Senate Committee on Commerce, Science and Transportation are calling for a formal investigation into Verizon’s tracking practices of its wireless subscribers. Continue reading Verizon Could Face Investigation Over Mobile Supercookies

JustWatch is a new service that allows cord cutters to search many streaming services simultaneously to find their desired video content. This streaming aggregator is unique because it is aimed at an international audience, instead of just a U.S. audience. JustWatch also provides updates on new content added to streaming services. The service debuted in the U.S., and will soon be available in Germany and Brazil. Eventually, the company wants to help movie studios target cord cutters using an integrated adtech system. Continue reading JustWatch Is a Search Engine That Scans Streaming Services

Reuters is hoping to better compete with the likes of CNN, CNBC, and other networks for news consumers, particularly those who use mobile devices for their news, by launching a new app that is essentially a “Netflix for News.” The new Reuters TV app requires a $2 per month subscription to access the 30-minute news reports and the live streaming channel. Both on-demand and live content will be downloadable for offline viewing. The iOS app is currently only available in the U.S. and the U.K. Continue reading Reuters Launches Video Subscription Service for Mobile News