Twitter Struggles with Worst Quarterly Revenue Growth Ever

Twitter announced lackluster Q2 earnings, with $602 million in revenue for a net loss of $107 million. While the company improved over Q2 2015, when it lost $136.6 million, and monthly active users increased from 310 million to 313 million, its numbers fell short of Wall Street expectations and the company’s stock dropped more than 10 percent in after-hours trading. Despite new deals for live-streaming sports in the near future, the platform is not keeping up with the growth of social rivals such as Facebook, WhatsApp, Messenger, Snapchat and LinkedIn. Continue reading Twitter Struggles with Worst Quarterly Revenue Growth Ever

Twitter Eyes Machine Learning with Acquisition of Magic Pony

Twitter announced it is acquiring London-based artificial intelligence startup Magic Pony Technology to help provide a professional polish to tweeted live videos. The social giant reportedly paid about $150 million to purchase Magic Pony. Twitter CEO Jack Dorsey said he was buying the company “so Twitter can continue to be the best place to see what’s happening and why it matters, first.” Twitter has been emphasizing video in recent months, and machine learning is “increasingly at the core of everything we build,” said Dorsey. In addition to using machine learning, “Magic Pony’s technology uses artificial intelligence for visual effects,” notes Bloomberg. “It can be used to clean up pixelated images or create new images” and “to improve video streaming.” Continue reading Twitter Eyes Machine Learning with Acquisition of Magic Pony

Twitter Reaches Out to Music Fans with its SoundCloud Deal

Twitter chief exec Jack Dorsey confirmed that his company invested about $70 million in streaming music service SoundCloud through Twitter Ventures earlier this year. SoundCloud is a popular online outlet for new music and “a favorite of musicians and fans, attracting what it says are 175 million users worldwide,” reports The New York Times. The site struggled earlier with copyright issues, but has since signed licensing deals with publishers and record companies. In March, SoundCloud debuted “subscription service SoundCloud Go, making a catalog of more than 125 million songs available to people at $10 a month, with a free version supported by advertising,” notes NYT. Continue reading Twitter Reaches Out to Music Fans with its SoundCloud Deal

Twitter Character Update Makes Room for Interactive Content

Twitter is planning a series of changes designed to make communication easier via the social platform, hopefully without alienating its loyal base (earlier proposed changes led to public outcry). Notably, Twitter will modify the 140-character limit of a tweet, which often frustrates some users, but in many ways has come to define the service. “Under the rule-bending, tagging users by their handles at the beginning of replies and adding photos, GIFs and videos will no longer count against the 140-character limit in tweets,” reports The New York Times. “Twitter users will also be able to quote and ‘retweet’ — or rebroadcast — their own older tweets, which was not possible before.” Continue reading Twitter Character Update Makes Room for Interactive Content

Twitter Hopes to Prove Live-Streaming Value with NFL Games

Twitter reported revenue of $595 million for Q1 2016, below Wall Street expectations, adding to its growing list of woes. User growth, an area of concern since its 2013 IPO, remains modest, with an average 310 million monthly users in Q1 2016, up from 305 in Q4 2015. But most of the growth came from outside the U.S., where markets are less mature and therefore less lucrative. One ray of hope is Twitter’s deal with the NFL to live-stream Thursday Night Football games, which has drawn interest from other sports leagues. Continue reading Twitter Hopes to Prove Live-Streaming Value with NFL Games

Twitter Hopes to Attract Users with Improved Timeline Feature

Since Jack Dorsey returned last year as chief executive of Twitter, he has done everything he could think of to improve the company’s fortunes, including lay-offs, new executives and a board shake-up. Recent numbers, however, have shown that not much has changed — its monthly 320 million visitors in Q4 2015 are the same as the previous quarter. The pressure is on to find a formula that works, and Dorsey is betting that tweaking existing features and adding an algorithmic timeline might help sustain and build the user base. Continue reading Twitter Hopes to Attract Users with Improved Timeline Feature

Weibo Tests Going Beyond 140 Characters, Twitter to Follow

Weibo, China’s version of Twitter, is contemplating raising its character limit to 2,000, just weeks after Twitter announced similar plans. Weibo, owned by Chinese Internet company Sina Corp., will begin testing its lengthened character limit with so-called VIP users, beginning January 28, offering the feature to its 200 million users a month later. According to Weibo, about 10 percent of original posts exceed 120 characters. Twitter, meanwhile, has said it is contemplating raising its character limit to 10,000 characters. Continue reading Weibo Tests Going Beyond 140 Characters, Twitter to Follow

Twitter Expands Video Ad Tools with Generous Revenue Share

Twitter hasn’t kept up with other social media platforms with advertising offerings, say some critics, but newly reappointed chief executive Jack Dorsey hopes to buoy the company’s fortunes with an array of new video advertising products. One of Twitter’s major advantages from the advertiser’s point of view is its emphasis on international, national and local live events. Whether Dorsey’s bid to curry favor among advertisers works to appease Wall Street, however, remains to be seen. Continue reading Twitter Expands Video Ad Tools with Generous Revenue Share

Twitter to Unveil Moments, Curated News for a Wider Audience

With Twitter co-founder Jack Dorsey now in the chief executive seat, the company is ready to unveil a new feature aimed at people who find Twitter too confusing to use. Moments imposes order out of the currently chaotic timeline, by creating narratives based on big events being discussed on Twitter. The Moments section, found next to the standard timeline, will list news events being discussed; with a click on any headline, the “moment” will open up to a full-screen selection of tweets arranged by Twitter editors. Continue reading Twitter to Unveil Moments, Curated News for a Wider Audience

Twitter May Lift 140-Character Limit, Aimed at Mainstream Use

In an effort to build its user base, Twitter is thinking about tweaking one of its signature features: the 140-character limit on tweets. Although the new feature is in the planning stages and no Twitter executive would comment on any new plan, the idea of going beyond 140 characters is no surprise, having been debated for many years. In June, the company overrode the 140-character limit on private messages, signaling an openness to new rules. Interim chief executive Jack Dorsey is seen as likely to endorse change. Continue reading Twitter May Lift 140-Character Limit, Aimed at Mainstream Use

Besieged Twitter CEO Dick Costolo to Step Down This Month

Twitter announced that CEO Dick Costolo plans to leave the company at the end of the month. Co-founder and former CEO Jack Dorsey will serve as interim CEO starting July 1 until a successor is found. Twitter shares jumped eight percent following the announcement. Since the company went public in 2013, Twitter has experienced numerous challenges, including an effective means of attracting new users and developing revenue streams based on advertising. Some are speculating that Twitter is ripe for acquisition, with Google listed as one of the interested parties. Continue reading Besieged Twitter CEO Dick Costolo to Step Down This Month

Square Market Can Now Make Every Business an Online Store

Square, the credit card reader and processor for mobile devices, recently introduced its own online marketplace, Square Market. This move is an expansion of its mobile payment services and a challenge to other online marketplaces, such as Etsy, Amazon and eBay. Square Market is the latest shopping system to support social selling. Its minimal approach allows social media platforms to become an online storefront for any business. Continue reading Square Market Can Now Make Every Business an Online Store

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