Google is beta-testing a program that tracks consumers wherever they go using location data on their smartphones. It is the company’s answer to advertisers’ question: “How do we reach consumers who are on-the-go?” The program uses Android and iOS technology to track consumers’ locations and looks at their recent Google searches. Participating advertisers whose brick-and-mortar stores are nearby can pay to appear first in those listings. Continue reading Google Uses Location Tracking to Target Customers On-the-Go

BlackBerry announced yesterday that it will abandon a sale of the company, following two months of talks with potential buyers including Facebook, Lenovo and private equity firms. Instead, the struggling smartphone maker plans to raise $1 billion by issuing convertible notes to long-term investors including Fairfax Financial Holdings, the company’s largest shareholder. Additionally, BlackBerry said CEO Thorsten Heins will step down. The news resulted in a 16 percent drop in share price. Continue reading BlackBerry Calls Off Company Sale, CEO Heins to Step Down

ConnecTV’s new app allows users to share short video clips of television content in a Vine-like fashion, without the need to access a camera phone or rewind via DVR. The Los Angeles-based social TV startup has created an alternative for recording highlights from sporting events, news bloopers and music videos. The app helps users select a highlight from live TV, and then edits the clip for sharing. ConnecTV also includes an option for searching for shows by network. Continue reading New ConnecTV App Lets Users Record and Share TV Moments

Consumers who have opted out of cable will soon have a new option for watching their favorite shows. In December, Simple.tv will release a new DVR device that will allow users to stream up to five channels at the same time. The pre-order price will be just $200, but the device won’t come with its own hard drive, meaning consumers will need external drives for storing content. Meanwhile, TiVo has announced out-of-home streaming for cable subscribers via its Roamio set-top-box, that allows users to access content on mobile devices. Continue reading Simple.tv Offers DVR for Cord Cutters, TiVo Streams to iPads

In an effort to change the way its users engage online — and for how long — LinkedIn is beefing up its site to include a handful of new apps that will help facilitate easier, more advanced communication among users. During a press event last week, LinkedIn announced five new apps, including one that processes users’ email and attaches mini LinkedIn profiles to the message. These new features are a sign that the social media site is upping the ante on interactive capabilities. Continue reading LinkedIn Targets Mobile Users with Collection of New Apps

What the introduction of the iPhone was to the world of personal computers, wearable technology may become to the current, rapidly evolving tech landscape. And unlike some industry experts, Cisco Chief Futurist David Evans doesn’t believe the personal computer is on its way out, but rather, it’s becoming more personal — and even smaller. Wearable technology like Google Glass will become prevalent, and other seemingly futuristic advances are right around the corner. Continue reading Wearable Tech Poised to Become the Smartphone’s Successor

At yesterday’s product launch event in San Francisco, Apple announced the fifth generation of its market-leading tablet, promising a “thinner, lighter, faster” device — and introducing a new name. The new iPad Air will feature the same 9.7-inch screen as the fourth-gen iPad and the same A7 processing chip that is in the new iPhone 5S, making it 72 times faster than the original iPad. The new 1-pound tablet is 20 percent thinner and 28 percent lighter than the current model. Continue reading Thinner, Lighter, Faster: Apple Unveils New iPad Air Tablet

In addition to the new iPads unveiled yesterday, Apple made several announcements regarding its hardware and software products. The new MacBook Pro and MacBook Air laptops will go on sale immediately, while the $2,999 Mac Pro desktop will ship before the end of the year. Apple’s iWork and iLife suites of office and creative software are now free with every hardware purchase. Another surprise is the company’s decision to offer its Mac operating system, OS X Mavericks, as a free download. Continue reading Apple Takes New Direction by Offering Free Operating System

Music downloads are on the decline, and many music executives agree that streaming services like Pandora and Spotify are likely a major cause. So far, 2013 has seen 1.01 billion track downloads in the U.S. — four percent less than this time last year. Album downloads are up two percent, however, bringing the total downfall to one percent. Streaming services, meanwhile, have seen a revenue increase of 59 percent since last year. Continue reading Music Downloads on the Decline Thanks to Streaming Services

A study by Nanigans, one of the largest buyers of Facebook ads, indicates that mobile ads on Apple’s iPhones generate 1,790 percent more ROI than mobile ads on Android devices. The study, which looked at more than 200 billion ads on Facebook with a focus on retailers, suggests that mobile advertising on Android actually costs more than it returns. The study also notes that Facebook’s desktop ads over the past year experienced a 375 percent increase in click-throughs and 152 percent jump in overall ROI. Continue reading New Study: Facebook Ad Profit Higher with iOS than Android

A new app from London-based Obvious Engineering allows iPhone users to easily capture and share 3D images. Seene is compatible with Apple’s iPhone 4S and higher, and browsers such as Chrome, Firefox and Safari that support WebGL for 3D. It works by aiming your phone at a subject and moving around to record different angles. The progress is then overlaid on top of a video feed, resulting in a “seene” that builds automatically, which can be shared via social tools. Continue reading Capture and Share 3D Images with the Seene App for iPhone

The Dyle mobile digital TV venture announced that its service is now positioned to reach a wider range of smartphones and tablets following the debut of the new “mobiletv” receiver from Audiovox, developed by Siano. When paired with the Dyle app, the new receiver captures Dyle TV signals and sends them to iOS and Android mobile devices using an integrated Wi-Fi radio. Earlier Dyle-compatible receivers could only plug into iPads and iPhones via 30-pin hardline interfaces. Continue reading New Audiovox Receiver Cuts the Hardline for Dyle Mobile TV

Marketers are increasingly looking to smartphones and tablets to reach consumers, as spending on mobile advertising more than doubled during the first half of this year. According to new estimates from the Interactive Advertising Bureau, mobile-ad spending in the U.S. totaled $3 billion in the first half of 2013, up from $1.2 billion the previous year. In related news, research firm IHS projects that the number of Internet-connected video devices will pass 8 billion by 2017, a figure that should also be of interest to advertisers. Continue reading Mobile-Ad Spending More Than Doubles in First Half of 2013

Apple is expected to hold its next invitation-only event on Tuesday, October 22. On the eve of the holiday rush, Apple is preparing to unveil a slate of updates including the company’s fifth-generation iPad, the new Mac Pro and OS X Mavericks. The new 9.7-inch iPad is expected to be thinner and lighter, featuring Apple’s latest A7X processor and possibly its new Touch ID fingerprint sensor. A second-generation iPad mini is also anticipated. Continue reading Apple Gears Up to Unveil iPad Updates Prior to the Holidays

Spin is a new mobile video chat service that allows up to 10 parties per session. The app was created by a San Francisco company called Net Power & Light, known primarily for generating educational apps. Spin allows individuals to share photos and videos, and participants can simply swipe in and out of chats, known as “gatherings.” The app has been released for iPhone, iPad and iPod touch, with an Android version coming soon. Continue reading Chat Service Allows 10 People to Share Videos at Same Time