CES 2018: Overview of the Show Floor, Key Themes and Areas

Broad but logical thematic lines distribute exhibits across three main event areas at CES 2018 in Las Vegas: the entire Las Vegas Convention Center (Tech East), the Sands Convention Center (Tech West), and the Aria (Tech South). Tech East will focus on sectors such as e-commerce, security, manufacturing, gaming, VR, AR, AI, automotive, cameras, computing, displays and CE devices. For those interested in health, fitness, wearables, sports tech and the smart home, you’ll want to visit Tech West. And Tech South will feature C Space, which will address disruptive trends and how they are going to change the future of brand marketing and entertainment. Continue reading CES 2018: Overview of the Show Floor, Key Themes and Areas

As Internet Video Dominates, Seven Trends to Expect in 2018

According to Cisco, video accounted for 69 percent of all Internet traffic in 2017. That percentage will probably grow as 5G, the next generation wireless network, begins to debut in 2019 and 2020, enabling high-resolution video on mobile devices. Advertisers are already dealing with the often-complex parameters of video messaging, including how long the video should be, where it should be placed and how to compete with Internet technology behemoths in an increasingly “hot” market. In this environment, social media will also evolve. Continue reading As Internet Video Dominates, Seven Trends to Expect in 2018

Amazon Builds New Ad Goals on Thursday Night NFL Games

With its NFL stream, Amazon hopes for more digital advertising. Advertisers considering the platform see at least two things they like: Amazon’s promised “attribution,” which shows how ads led to brand awareness or online store sales (including on Amazon), data that advertisers haven’t gotten reliably on TV; and Amazon’s viewers, all $99 per year Prime subscribers, which makes them more likely to make online purchases. Sling TV, Showtime, Gillette, Pepsi and Hyundai are the first to buy an Amazon NFL ad package. Continue reading Amazon Builds New Ad Goals on Thursday Night NFL Games

Samsung Creates $300M Fund to Innovate Automotive Tech

Samsung Electronics has formed a $300 million Automotive Innovation Fund focused on technology for new cars. The South Korean electronics company previously showed interest in the automotive industry, spending $8 billion to buy auto parts supplier Harman International. According to Samsung, its first investment from the new fund — €75 million ($89 million) — was to partner with Austria-based TTTech, a company that protects the real-time computer systems used in smart vehicles. Audi is another major investor in TTTech. Continue reading Samsung Creates $300M Fund to Innovate Automotive Tech

Digital Assistants Grab Spotlight at CES, Alexa Leads the Pack

Virtual assistants that serve as a new voice-activated hub to the connected smart home and our ecosystem of personal electronics have grabbed the spotlight at this year’s CES. Aided by advances in artificial intelligence software that enable improved speech interaction with devices, tech giants such as Amazon, Google, Microsoft and others are battling for dominance in the digital assistant space. These companies are looking beyond smartphones and PCs toward a world in which voice-based systems become a standard feature in TVs, cable boxes, home appliances and connected vehicles. If the headlines are any indication, it seems that Amazon’s Alexa has taken an early lead in this race. Continue reading Digital Assistants Grab Spotlight at CES, Alexa Leads the Pack

How to Navigate 2.5 Million Square Feet of CES Exhibit Space

Celebrating its 50th anniversary, CES opens in Las Vegas this week with 3,800 companies showcasing their latest products across almost 2.5 million square feet of exhibit space. Broad but logical thematic lines distribute the exhibits across three venues: Tech East at the Las Vegas Convention Center (LVCC), Tech West at the Sands and Venetian Complex, and Tech South at the Aria. Fifty years after 117 exhibitors dazzled 17,000 visitors with transistor radios and small-screen televisions, CES presents itself as the place “where tomorrow is on display.”  Continue reading How to Navigate 2.5 Million Square Feet of CES Exhibit Space

Alphabet’s Waymo Driverless Vehicle Unit Partners With Fiat

Alphabet just spun off its research lab X’s autonomous vehicle project into a separate company named Waymo, to be led by chief executive John Krafcik. The move means the company believes its driverless car technology is nearing readiness for commercialization, due to advancements in sensor technology and breakthroughs in machine learning. Although Alphabet was an early leader in this field, the company has struggled to build a business around the technology, as Tesla, Uber and GM have moved forward. Alphabet is working with Fiat Chrysler on a ride-sharing service to launch next year. Continue reading Alphabet’s Waymo Driverless Vehicle Unit Partners With Fiat

ETC’s AR Salon: Industry Experts Discuss Augmented Reality

On November 11, at the USC School of Cinematic Arts, ETC’s AR Salon gathered a group of industry experts to discuss their experiences in augmented reality. ETC executive director/chief executive Ken Williams opened the event to welcome attendees, many of whom are already engaged in producing AR projects. Phil Lelyveld, ETC’s VR/AR program lead, spelled out the salon’s organization, which consisted of 10-minute presentations on the business of AR and the art and technology of AR, followed by discussion workgroups. Continue reading ETC’s AR Salon: Industry Experts Discuss Augmented Reality

Cannes Lions Advertising Fest Highlights Branded VR Content

At the Cannes Lions advertising festival, Google issued its first ranking of 360-degree video ads on YouTube, which have already garnered 20 million views. BMW’s VR racing experiences earned a No. 1 spot on the list, which also included McDonald’s, Oreo and Hyundai. Google has distributed 5 million Cardboard viewers for watching VR with a smartphone. The company acknowledges these are early days for virtual reality, but also believes that more access to smartphones will hasten more adoption. Continue reading Cannes Lions Advertising Fest Highlights Branded VR Content

Snapshots of CES 2016 Reveal Leading Trends and Stories

CES 2016 had its share of attention-getting products, but some of the most interesting aspects of the show were under the horizon. Companies are beginning to recognize, understand, and explore new opportunities, implications and alliances. Among emerging trends: in VR, there will be real competition. Content on televisions — more than television hardware — drives the market, but demand for UHD is also growing. Big data is a big discussion about use, privacy and security. As ETC prepares its complete report on CES, we’ve compiled a slide show with some highlights. Continue reading Snapshots of CES 2016 Reveal Leading Trends and Stories

Quanergy to Deliver Low Cost Sensors for Self-Driving Vehicles

Today, the costs associated with implementing a light detection and ranging sensor — or LIDAR — for a self-driving car are rather expensive, ranging anywhere between $8,000 to $80,000. Silicon Valley startup Quanergy Systems however, claims it will soon be able to offer those same sensors at a significantly lower cost. By next year, the company plans to release a LIDAR no bigger than a credit card with a price tag of about $250. Quanergy hopes to release a postage stamp-sized version by 2018 for $100 or less. Continue reading Quanergy to Deliver Low Cost Sensors for Self-Driving Vehicles

Google and Apple Dashboard Systems May Arrive in Cars Soon

Google and Apple have been developing dashboard systems that would allow drivers to power the center screen of their automobile with the use of a smartphone. The systems have been designed to make driving safer for cellphone users. While neither company has confirmed when these dashboards would be available, there is speculation that they will arrive soon. More than two dozen car makers have reportedly agreed to support Google’s Android Auto, Apple’s CarPlay, or both systems. Continue reading Google and Apple Dashboard Systems May Arrive in Cars Soon

HUD Tech Turns Your Car Windshield into a Computer Screen

This year’s Detroit Auto Show showcased a number of vehicles equipped with heads-up-display (HUD) technology that allows drivers to view their speed, range and directions while driving without having to take their eyes off the road. The HUD projections are displayed at the bottom of the windshield in a driver’s line of sight. The HUD technology, which is already available in some Toyota, Mazda and Hyundai models, is expected to become available from additional automakers in the near future. Continue reading HUD Tech Turns Your Car Windshield into a Computer Screen

Open Auto Alliance: Google Plans to Bring Android to Vehicles

Google announced on Monday a partnership with several automobile manufacturers and chipmaker NVIDIA to deliver the Android operating system to the connected car this year. The Open Auto Alliance (OAA), which includes General Motors, Audi, Honda and Hyundai, “is dedicated to a common platform that will drive innovation, and make technology in the car safer and more intuitive for everyone.” The group plans to develop an ecosystem that spans across vehicles and mobile devices. Continue reading Open Auto Alliance: Google Plans to Bring Android to Vehicles

New Facebook Ad Strategy May Cause Privacy Concerns

Facebook has created a new way to use ads that appeal more directly to its users. Through third party marketers, the social media site will use offline information in order to show advertisements that cater to a user’s specific interests. Even though personal information will reportedly stay secure, the approach is raising concerns regarding whether or not Facebook is trying to collect too much information from consumers. Continue reading New Facebook Ad Strategy May Cause Privacy Concerns

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