CES: Nvidia Brings GeForce NOW Cloud Gaming to Vehicles

Nvidia will bring GeForce NOW cloud gaming to cars via Android and web browsers. At CES 2023 the company announced automakers Hyundai of South Korea, Sweden’s Polestar and Chinese EV maker BYD as the first streaming partners, with titles including “Cyberpunk 2077,” “The Witcher 3: Wild Hunt” and “Fortnite” among initial offerings. While Nvidia did not announce a launch date for the new service, it said GeForce NOW will “stream a real-time, full PC-gaming experience to software-defined cars.” The company added that in-vehicle gaming can “enhance time spent charging or riding in vehicles.”

Drivers will be able to stream and play games on dashboard screens “while parked,” and passengers can “game in the back seat if screens are available,” Nvidia said in a blog post.

“The increasing power of in-car infotainment systems and the prevalence of ever-larger displays has widened the availability of more advanced titles,” writes The Verge, noting that “although some automakers have delivered only half-hearted gaming efforts (like BMW’s AirConsole partnership),” while “others, like Tesla, have taken the prospect more seriously.”

Tesla has offered in-car game streaming since 2019, when Tesla Arcade was launched, and recently added Steam access to newer vehicles.

In all, a library of more than 1,000 games will be made available on the automotive platform. Nvidia’s blog post specifies the Hyundai Motor Group, which includes the Kia and Genesis brands, uses “Nvidia DRIVE in-vehicle infotainment across its entire lineup,” and says that “BYD, the world’s leading manufacturer of new energy vehicles, announced it would build its NEVs on the Nvidia DRIVE Hyperion platform, starting in the first half of 2023.”

It states “Polestar is also using Nvidia DRIVE for its software-defined architecture, with the upcoming Polestar 3 powered by the Nvidia DRIVE Orin system-on-a-chip.” Nvidia DRIVE automakers “will offer vehicles that are as entertaining as they are intelligent with the addition of GeForce NOW,” the blog post states.

Introduced in 2015 as a platform to design and control autonomous vehicles, Nvidia DRIVE also controls in-vehicle screens. Announced in September, Nvidia DRIVE Thor — Orin’s successor — can simultaneously run Linux, QNX and Android. And Nvidia DRIVE Concierge “lets passengers watch videos and experience high-performance gaming wherever they go,” allowing them to “choose from their favorite apps and stream videos and games on any vehicle screen.”

While Android and the Internet will deliver GeForce NOW games to vehicles, Nvidia DRIVE Concierge will manage those streams within the car (a role that could expand over time).

While The Verge points out that Nvidia “offered no further details on what technical specs might be required for access,” it adds that the company continues to improve GeForce NOW, “adding support for 1440p resolution at 120 fps in Chrome and Edge browsers last August.”

Engadget cautions as to the cost, noting that “while basic GeForce NOW use is free, you can pay up to $200 per year for the full experience before you factor in the cost of the games themselves.”

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