Apple Makes Additional Changes to App Store Commissions

To help businesses hold paid digital events during the COVID-19 pandemic, Apple stated that companies offering virtual events or digital classes via iPhone apps won’t have to pay the 30 percent commission fee ordinarily applied to App Store in-app purchases. This concession will extend through the end of June 2021. Apple will also reduce its commission for smaller developers. Meanwhile, Epic Games, which with other developers has been fighting Apple over its in-app commission fee, now has an ally in Nvidia. The GPU and gaming company is testing its GeForce NOW gaming platform on Apple’s iOS mobile operating system. Continue reading Apple Makes Additional Changes to App Store Commissions

Facebook Detects Malware That Was Being Used for Ad Fraud

Facebook shut down malware out of China that stole user credentials to serve ads for diet pills, sexual health products and counterfeit goods including designer handbags, shoes and sunglasses. The hackers used the consumer’s associated payment method to purchase the ads, at the cost to victims of $4 million. The social media company first exposed these attacks in 2018 and traced them to ILikeAd Media International, filing a civil suit against the firm and the two Chinese nationals who allegedly developed the malware. Continue reading Facebook Detects Malware That Was Being Used for Ad Fraud

Amazon Explore Platform Delivers Unique Virtual Experiences

Amazon debuted Explore, a platform for live classes, sightseeing tours, personal shoppers and other virtual experiences hosted by local experts. The video is one-way but the audio is two-way so the user can ask questions and make requests of the video’s host. Among the offerings are a $129 bagel cooking class and, for $70, a 45-minute virtual tour of a Lima, Peru mansion. At launch, Explore offers 86 experiences across 16 countries, but the platform has potential for significant growth. Other companies offering virtual experiences include Airbnb and fitness company ClassPass. Continue reading Amazon Explore Platform Delivers Unique Virtual Experiences

Apple Privacy Controls Are Likely to Impact Digital Publishers

Apple is upgrading its operating system with privacy controls that reportedly have some advertisers worried. Set to debut in the fall, Apple’s iOS 14 will require apps to ask its users if they want their Internet activity tracked. Many digital publishers are concerned that most users will opt out, which would prevent them from personalizing ads and thus result in a slump in revenue. Facebook has spoken out, pointing out that it will no longer be able to collect a users’ advertising identifiers (IDFA) without their permission. Continue reading Apple Privacy Controls Are Likely to Impact Digital Publishers

Legislators Urge FTC to Scrutinize Mobile Ad Data Collection

Members of the U.S. Senate and House of Representatives sent a letter to the Federal Trade Commission urging it to investigate how the mobile advertising industry tracks consumers without their knowledge via digital display ads. The covert practice, known as “bidstream” data, enables the collection of sensitive information about consumers that is then packaged and sold by data brokers. Meanwhile, Google released “Ads Transparency Spotlight,” a Chrome extension to inform consumers about how advertisers are targeting them. Continue reading Legislators Urge FTC to Scrutinize Mobile Ad Data Collection

Google Organization Plans to Support Open Source Projects

Google has established the Open Usage Commons (OUC), an organization that will host the trademarks of three of its own most important open source projects as well as assist other open source projects manage and enforce their trademarks. Google has a vested interest in helping the open source software community; its Android operating system and Chrome web browser are both open source and the company relies on third-party open source software. The Open Usage Commons aims to create clearer guidelines and enforcement procedures for open source projects’ trademarks. Continue reading Google Organization Plans to Support Open Source Projects

Comcast Inks Deal to Adopt Mozilla’s Firefox DNS Encryption

In a new partnership, Comcast will be the first Internet Service Provider (ISP) to offer users of Mozilla’s Firefox browser with private and secure encrypted Domain Name System (DNS) services via Mozilla’s Trusted Recursive Resolver (TRR) Program. Comcast’s DNS over HTTPS (DoH) will be activated by default for Firefox over Comcast’s Xfinity broadband network. Users will be able to switch to Cloudflare or NextDNS, which were already included in Mozilla’s program. No date of availability was released. Continue reading Comcast Inks Deal to Adopt Mozilla’s Firefox DNS Encryption

Google Plans Changes to How Long It Holds on to User Data

Google disclosed that it had changed its policy regarding how long it will hang on to users’ search data. Last year, the company introduced an option that allowed users to automatically delete data related to Internet searches, requests made to Google Assistant and location history after three months or 18 months. Beginning now, Google’s default policy is to automatically delete location history, voice recordings and web/app activity on new accounts after 18 months. The settings on existing accounts will remain the same. Continue reading Google Plans Changes to How Long It Holds on to User Data

Google Unveils Web Vitals, its Metric Tool for Web Developers

Google introduced Web Vitals, an initiative providing performance and user-experience metrics aimed at web developers and website owners. Google has described it as “essential to delivering a great user experience on the web.” Web Vitals is just one of the tools that Google has offered over the years to help developers, advertisers and business owners improve the user experience of their websites. All those tools, however, have become an information overload that confuses its target demographic. Continue reading Google Unveils Web Vitals, its Metric Tool for Web Developers

Google Offers Free Access to Stadia, Limited Pro Tier Games

Google is offering free gaming on Stadia, which ordinarily costs $130 for a game controller, Chromecast streaming device and game access, opening access to millions of people in 14 countries. With most people now confined to their homes, gaming has shot up, and even the World Health Organization has gotten into it, supporting a game industry initiative dubbed #PlayApartTogether. By making Stadia free, Google may also gain ground in cloud gaming against its competitors Amazon, Microsoft and Nvidia. Continue reading Google Offers Free Access to Stadia, Limited Pro Tier Games

Studios, Filmmakers Create Virtual Movie Events via Twitter

As movie theaters remain shuttered during the coronavirus pandemic, some studios are coming up with new and creative ways to enjoy the virtual cinema experience. Twitter is now offering an unofficial, informal screening series of Twitter Watch Parties that evoke the same exciting atmosphere of previous Live Watch tweeting events that grew organically out of “Game of Thrones” or “RuPaul’s Drag Race.” Film-reviewing app and social network Letterboxd did a Watch Party with “Portrait of a Lady on Fire,” and pop culture platform Nerdist gathered users for a “watchalong” of the 1985 comedy “Clue.” Continue reading Studios, Filmmakers Create Virtual Movie Events via Twitter

Updated Chrome Ad Blocker Will Soon Address Video Ads

In August this year, Google’s Chrome ad blocker will expand to include video, per the new set of standards just unveiled by the Coalition for Better Ads. The Coalition based the standards on global research from 45,000 customers. Websites with video, including Google’s, will need to review their ads for compliance with the new rules. Google joined the Coalition for Better Ads two years ago and started blocking ads not compliant with Coalition standards — including those on its own websites — since February 2018. Continue reading Updated Chrome Ad Blocker Will Soon Address Video Ads

Google Adjusts New Design Updates Following Complaints

Google controls approximately 90 percent of Internet search, and regulators, politicians, advertisers and users are sensitive to the tech giant’s efforts to wring more dollars out of that dominance. Twenty years ago, Google introduced text ads above search results and, over time, the company has made those ads less conspicuous. A recent design change prompted users to accuse the company of trickery to get them to click on ads, and marketers to complain the practice is a “shakedown” to push them to pay for ads. Continue reading Google Adjusts New Design Updates Following Complaints

Google Debuts New Tools to Protect Personal Data Privacy

For Cybersecurity Awareness Month, Google is introducing three tools to give users more control over their data when using Google Assistant, Google Maps and YouTube. Maps will roll out “incognito mode” for Android users this month and include iOS users soon. YouTube will feature the “rolling auto-delete” feature available for location and web data history. The company will also build its password checkup into account controls, to make it easier for the user to determine if her logins have been part of a security breach. Continue reading Google Debuts New Tools to Protect Personal Data Privacy

Google Melds Data Privacy, Advertising in Privacy Sandbox

Google said users will gain more control over the data that it shares with advertisers via a Privacy Sandbox, a new set of standards for its Chrome browser. Under pressure from the public, Google acted to create what it said will be “a more private web” that will make individual search histories harder for advertisers to follow and give users more choices over the types of data shared with marketers, including the ability to opt-out. So far, however, Google has remained “fairly vague” about the standards. Continue reading Google Melds Data Privacy, Advertising in Privacy Sandbox

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