Google Slows Down Plan to Replace Cookies Until Late 2023

After announcing that it planned to end third-party cookies for its Chrome Internet browser in early 2022, Google advanced the date to late 2023 in response to pushback from advertisers, privacy advocates and regulators. The company said the delay of almost two years will allow more time for these groups to adapt to new technologies it’s developing that will continue to allow targeted advertising. The issue highlights the tension between the $455 billion online advertising world and Big Tech’s attempts to add more privacy. Continue reading Google Slows Down Plan to Replace Cookies Until Late 2023

European Union to Conduct Antitrust Investigation of Google

The European Union has launched a formal antitrust investigation into Alphabet’s Google, after the European Commission, its main antitrust enforcer, probed the issue informally since at least 2019. The formal investigation will examine numerous allegedly anticompetitive practices involving how the tech giant brokers ads and shares user data with advertisers across websites and mobile apps. In addition to reviewing issues covered by U.S. states, such as Google favoring its own ad-buying tools, the probe will cover new territory. Continue reading European Union to Conduct Antitrust Investigation of Google

Google’s Solution to Replace Cookies Under Review at W3C

By 2022, Google plans to block cookies on its Chrome browser, used by about 70 percent of global desktop computer owners, instead offering a solution that will protect privacy and still target ads. Even as privacy advocates find flaws in Google’s idea, advertising technology companies are joining forces to create tracking tools based on email addresses. Amazon has responded by blocking Chrome from collecting data on which users go to its websites. Politicians from around the world say Google’s move could hurt its rivals. Continue reading Google’s Solution to Replace Cookies Under Review at W3C

Google I/O: Android 12, Remote Working Tools, Wear Update

At this week’s Google I/O developer conference, the company unveiled its Android 12 mobile operating system with numerous visual changes and new privacy features. The company also showcased Project Starline, a prototype virtual meeting booth that could replace Google Meet. In addition, Google is tweaking its smartwatch Wear OS and has improved Photos’ discovery and Chrome’s built-in password manager. More remote working tools and new natural language skills were debuted. Google also tweaked Maps and shopping tools. Continue reading Google I/O: Android 12, Remote Working Tools, Wear Update

Google Plans to Swap Cookies for Another Targeted Ad Tech

Google is making its first moves to adopt the Federated Learning of Cohorts (FLoC) tracking system by 2022. FLoC allows advertisers to target ads without exposing individuals’ personal data but, instead, groups people by similar interests, such as football fans, retired travelers or truck drivers. Google group product manager, user trust and privacy Chetna Bindra explained that, “this approach effectively hides individuals ‘in the crowd’ and uses on-device processing to keep a person’s web history private on the browser.” Continue reading Google Plans to Swap Cookies for Another Targeted Ad Tech

Microsoft Lowers Share with Game Developers to 12 Percent

Microsoft just slashed the revenue cut it takes from PC games on Windows from 30 percent to 12 percent, effective August 1, in a move to lure more game developers to its platform. Xbox Game Studios head Matt Booty said that, “a clear, no-strings-attached revenue share means developers can bring more games to more players and find greater commercial success from doing so.” The change will not affect Xbox console games. Microsoft’s new revenue split is the same that Epic Games offers to PC game developers. Continue reading Microsoft Lowers Share with Game Developers to 12 Percent

Disney Premieres Interactive Short at Sundance Film Festival

During Sundance Film Festival 2021 (January 28 – February 3), Disney Media & Entertainment Distribution and Disney Television Animation is showcasing an interactive short — “Baymax Dreams of Fred’s Glitch” — that plays via Nvidia’s GeForce NOW streaming service. The game-like short features the cast from “Big Hero 6” and challenges the viewer to fix Fred’s destructive “glitch” and Baymax’s programming. “Baymax Dreams” is part of the New Frontier Alliance Showcase at Sundance. GeForce NOW, officially unveiled in 2015, recently launched for the Chrome web browser and M1 Macs in beta. Continue reading Disney Premieres Interactive Short at Sundance Film Festival

Google Tests New Technology to Replace Third-Party Cookies

Google is replacing third-party cookies on its Chrome web browser with a more privacy-compliant option, creating an uproar among advertisers and others that use them to track consumers’ browsing across websites. Google stated it has had positive test results for its technology that analyzes browsing habits without sending sensitive data to central servers. In Q2 of this year, the company is on track for “open outside testing of ad buys” using the new technology. Google previously said it would phase out cookies in 2022. Continue reading Google Tests New Technology to Replace Third-Party Cookies

Google Intros New Security Interface Version with Chrome 88

When Google’s next version of Chrome — Chrome 88 — debuts in mid-January, it will include the third version of Manifest, the company’s programming interface for privacy and security. The new version will limit some abilities of extensions used to customize the Chrome browser, and some developers are worried that it will hobble ad blockers. In fact, Manifest V3 limits the “rules” that extensions can be applied to a web page as it loads. Manifest V2 will continue to work for at least one year. Continue reading Google Intros New Security Interface Version with Chrome 88

Apple and Google to Broaden and Clarify Key Privacy Policies

Google stated that, on January 18, a day before the release of Chrome 88, it will require that every extension publicly display its privacy policies and developers will be limited with what they can do with the collected data. Meanwhile, Apple stated that its mandatory app privacy “nutrition labels” program applies to its own apps as well as those from third-party developers. Apple and Google also banned data broker X-Mode Social from collecting location information from mobile devices using their operating systems. Continue reading Apple and Google to Broaden and Clarify Key Privacy Policies

Apple Makes Additional Changes to App Store Commissions

To help businesses hold paid digital events during the COVID-19 pandemic, Apple stated that companies offering virtual events or digital classes via iPhone apps won’t have to pay the 30 percent commission fee ordinarily applied to App Store in-app purchases. This concession will extend through the end of June 2021. Apple will also reduce its commission for smaller developers. Meanwhile, Epic Games, which with other developers has been fighting Apple over its in-app commission fee, now has an ally in Nvidia. The GPU and gaming company is testing its GeForce NOW gaming platform on Apple’s iOS mobile operating system. Continue reading Apple Makes Additional Changes to App Store Commissions

Facebook Detects Malware That Was Being Used for Ad Fraud

Facebook shut down malware out of China that stole user credentials to serve ads for diet pills, sexual health products and counterfeit goods including designer handbags, shoes and sunglasses. The hackers used the consumer’s associated payment method to purchase the ads, at the cost to victims of $4 million. The social media company first exposed these attacks in 2018 and traced them to ILikeAd Media International, filing a civil suit against the firm and the two Chinese nationals who allegedly developed the malware. Continue reading Facebook Detects Malware That Was Being Used for Ad Fraud

Amazon Explore Platform Delivers Unique Virtual Experiences

Amazon debuted Explore, a platform for live classes, sightseeing tours, personal shoppers and other virtual experiences hosted by local experts. The video is one-way but the audio is two-way so the user can ask questions and make requests of the video’s host. Among the offerings are a $129 bagel cooking class and, for $70, a 45-minute virtual tour of a Lima, Peru mansion. At launch, Explore offers 86 experiences across 16 countries, but the platform has potential for significant growth. Other companies offering virtual experiences include Airbnb and fitness company ClassPass. Continue reading Amazon Explore Platform Delivers Unique Virtual Experiences

Apple Privacy Controls Are Likely to Impact Digital Publishers

Apple is upgrading its operating system with privacy controls that reportedly have some advertisers worried. Set to debut in the fall, Apple’s iOS 14 will require apps to ask its users if they want their Internet activity tracked. Many digital publishers are concerned that most users will opt out, which would prevent them from personalizing ads and thus result in a slump in revenue. Facebook has spoken out, pointing out that it will no longer be able to collect a users’ advertising identifiers (IDFA) without their permission. Continue reading Apple Privacy Controls Are Likely to Impact Digital Publishers

Legislators Urge FTC to Scrutinize Mobile Ad Data Collection

Members of the U.S. Senate and House of Representatives sent a letter to the Federal Trade Commission urging it to investigate how the mobile advertising industry tracks consumers without their knowledge via digital display ads. The covert practice, known as “bidstream” data, enables the collection of sensitive information about consumers that is then packaged and sold by data brokers. Meanwhile, Google released “Ads Transparency Spotlight,” a Chrome extension to inform consumers about how advertisers are targeting them. Continue reading Legislators Urge FTC to Scrutinize Mobile Ad Data Collection

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