In a panel organized by Colorfront’s Bruno Munger and moderated by British Cinematographer magazine editor Ron Prince, a group of executives and engineers tackled the topic of HDR workflow in post production. Netflix production engineer for original content Chris Clark pointing to shows like “Marco Polo,” noting that, “Netflix is obviously really excited about HDR.” The company now sets up a pipeline that enables any production to “flip to HDR” if they want to. “We are all about future-proofing,” he said. Continue reading HPA Tech Retreat: How the Pros Handle HDR in Post Production

A panel of cinematographers, a digital imaging technician and a camera manufacturer talked about HDR production workflow issues that begin in pre-production discussions. The panel’s moderator, VFX cinematographer Mark Weingartner, asked the panelists if there were “fundamental differences between the ways we have been shooting and the way we need to shoot” for HDR. Cinematographer Bill Bennett, ASC noted that “since the inception of cinematography, we’ve been recording HDR images with film.” Continue reading HPA Tech Retreat: The Production Workflow Incorporating HDR

Wanda Cinema Line Corporation partnered with Dolby Laboratories to open 100 Dolby Cinema locations in China in the next five years. The first location — as of now unnamed — will open this spring. Dolby Labs combined its Dolby Vision and Dolby Atmos to create what it calls a “premium cinema offering for exhibitors and moviegoers that combines spectacular image and sound technologies with inspired design.” Wanda will be the first cinema chain in China to install Dolby Cinema theaters. Continue reading Wanda Cinemas Plans to Launch 100 Dolby Cinemas in China

YouTube announced that it would join Netflix and Amazon in supporting high dynamic range technology for its video content. Robert Kyncl, YouTube’s chief business officer was on stage during CES with GoPro CEO Nick Woodman and Vrse CEO Chris Milk discussing 360-degree video when he mentioned the HDR news. YouTube also plans a partnership with GoPro to deliver more 360-degree content to its online platform. LG, Panasonic and Sony were among the manufacturers in Las Vegas promoting new HDR-compatible TVs. Continue reading YouTube Announces HDR Video Support, GoPro Partnership

In a conversation on new TV technology, Dolby Laboratories executive Pat Griffis described the three major ways that new technologies are improving the television image. “The more pixels we have, we get to the point where our eyes can’t see anymore — and we’re almost there,” he said. “Once we have motion, you get motion blur. We fix that by creating faster pixels with higher temporal resolution. The last and most important is how about making every pixel better?” The answer — no surprise to any CES 2016 attendee — is HDR. Continue reading New TV Technology: More Pixels, Faster Pixels, Better Pixels

A conversation during CES about the future of 4K UHD TV quickly settled on a single point: 4K without HDR is not a winning proposition. “4K married with HDR will be adopted a lot faster than just plain 4K,” said Technicolor executive Mark Turner. “4K is a binary function: you either have 4K or you’re at 1080p. 4K hasn’t really fired passions in the creative community. HDR does, because then you have a wider color palette and have more detail in the shadows and more highlights.” But both 4K and HDR present challenges. Continue reading 4K UHD with High Dynamic Range Most Likely to Be Adopted

During its CES press conference, Panasonic introduced its new Ultra HD products. The company confirmed that it plans to ship an Ultra HD Blu-ray player “later this year,” joining Samsung as the second major manufacturer to introduce a 4K BD player. Panasonic also touted its CZ950 4K Ultra HD OLED TV, originally announced last September at IFA in Berlin, and the first OLED set to receive THX certification. Additionally, Panasonic highlighted its new flagship DX900 LED TV series, one of the first to meet the UHD Alliance’s just announced Ultra HD Premium specification. Continue reading Panasonic Intros 4K Blu-ray Player, Ultra HD OLED, LED TVs

In a CTA Research Summit data-centric presentation at CES, the organization’s senior director of market research Steve Koenig summed up the recent trends in TV displays and predicted future directions. Although the TV display is besieged by competition from smartphones and tablets, interest in purchasing a TV is still strong. A recent CTA poll showed that, in the next 12 months, 33 percent plan to buy a smartphone and 29 percent want a TV, followed by smaller percentages for laptops, tablets and video game consoles. Continue reading CTA Research on Displays with Focus on OLED, 4K and HDR

Video streaming company and CES exhibitor Roku has partnered with TV manufacturer TCL to make 4K televisions with Roku’s streaming service already built-in. Users will be able to start streaming the UHD video content from apps such as Netflix, Amazon Prime Video and YouTube when the first 4K UHD Roku TVs start shipping this spring. Roku also announced that it is working on a reference design for a high dynamic range (HDR) system for its smart TVs. Continue reading Roku Introducing New Line of Smart TVs with 4K Streaming

Vizio is expected to be the first television manufacturer to showcase Dolby Vision at CES 2016 in Las Vegas. Audio pioneer Dolby is branching into video; the first two Vizio Reference Series sets with Dolby Vision will be demonstrated at this week’s confab. Vizio, which recently announced its affordable D-Series 4K TVs starting at just $600, is stepping away from its traditional low-cost business model to offer Dolby Vision. This month, the company will debut a 65-inch model for $6,000, and the 120-inch version will initially run about $130,000. Continue reading Dolby Vision Promises ‘Astonishing’ Brightness, Contrast, Color

CES 2016 will reflect a year of evolution, not revolution, for TV displays. UHD 4K sets aren’t new at CES, says Paul Gagnon, director of TV research for IHS, but 2016 is “the first breakout year.” What is still on the cutting edge are technologies for improved picture quality and improved dynamic range, with a variety of largely proprietary high dynamic range (HDR) offerings. And lest anyone think that 4K is the end destination, CES 2016 will highlight the 8K offerings of manufacturers doubling down on even higher resolution. Continue reading CES 2016: 4K Displays Tout More Features and Lower Prices

High dynamic range is lauded for its more vivid colors and life-like imagery. Initially introduced by TV set manufacturers, an increasing number of gear manufacturers have introduced HDR capabilities and SMPTE just released standard specifications. But implementing HDR into production, post production and distribution can also create problems that degrade the image, with artifacts and banding. Several experts talked about the challenges in implementing HDR, and the potential solutions to them. Continue reading SMPTE 2015: Examining HDR Tech Challenges and Solutions

In addition to tackling issues related to new technologies — from Ultra HD to high dynamic range and high frame rates — SMPTE also considers how to preserve film and assets of the past. In a wide-ranging morning of sessions, experts considered the factors required to view archival content on HDR projectors or HDR displays; how the Library of Congress maintains the viability of over 7 million audio-visual assets for a mandated 150 years; and how to restore the original, variable frame rates of silent films for digital projection. Continue reading SMPTE 2015: Preserving and Archiving for the Next 150 Years

The future of high dynamic range (HDR), wide color gamut and high frame rate (HFR) are a focus in the industry, so it was no surprise that several presentations at SMPTE 2015 took a closer look at these topics. One panelist made the point that the human visual system doesn’t see resolution, color gamut and frame rate as separate parameters, therefore we can’t treat them as such. Broadcasters working to playback UHD/4K TV are dealing with issues as their plants evolve from SDI-only to SDI/IP hybrid transport. Continue reading SMPTE 2015: Delineating Ways to Broadcast Ultra HD 4K TV

At the SMPTE 2015 annual conference, broadcast consultant Jim DeFilippis, Grass Valley camera executive Klaus Weber, and Panasonic researcher Hiroaki Iwasaki, among others, looked at the challenges involved with adding higher frame rates, higher dynamic range and wider color gamut for 4K resolution and beyond. Baylor University professors Corey Carbonara and Michael Korpi attempted to find the perfect amount of frame rates, exposure times, lighting, and refresh rates to arrive at the best image. Continue reading SMPTE 2015: Challenges of Adding HDR, HFR and Color to 4K