DCI Examines HDR, Direct View Displays for Digital Cinema

At NAB in Las Vegas, Warner Bros. vice president of technology Michael Zink presented DCI’s perspective on two major technology changes in recent years: the advent of high dynamic range (HDR) and direct view displays. First Zink described how Digital Cinema Initiatives (DCI) was created in March 2002 as a joint venture of Disney, Paramount, Sony Pictures, Universal and Warner Bros. Studios to “establish and document voluntary specifications for an open architecture for digital cinema … to achieve interoperability and compatibility.” Continue reading DCI Examines HDR, Direct View Displays for Digital Cinema

HPA Tech Retreat: A Look at HDR & the Ambient Light Issue

Sony Pictures chief technology officer Don Eklund presented a look at HDR bias light analysis. Put plainly, the colorist grades the content in a dark room, with the light behind the screen rated at between 5 and 10 nits. But the average viewer watches that same content in a room with windows and lights. “We have a fundamental problem everyone here has experienced, with light leaking in the room through drapes,” said Eklund. “It crushes the blacks and offers colors that were not intended when the images were graded.” Continue reading HPA Tech Retreat: A Look at HDR & the Ambient Light Issue

Facebook and RED Partner to Build High-End 8K VR Camera

At Facebook’s F8 developer conference, the company and RED Digital Cinema announced they are teaming up to build a professional VR camera. No further details on price, release date or technical specs were made available. Previously, Facebook demonstrated its depth reconstruction, which enhances 3D imagery, and its prototype Surround 360 cameras. Facebook director of engineering Brian Cabral described RED as an “ideal partner” because the company’s high-dynamic range cameras work well with its depth reconstruction technology. Continue reading Facebook and RED Partner to Build High-End 8K VR Camera

NAB 2018: Hollywood Pushes HDR Production, Post – Part 1

At NAB 2018 in Las Vegas, a panel of Hollywood leaders described the progress of high dynamic range (HDR) as part of the motion picture, TV, and home entertainment pipelines. They also revealed some of the pitfalls that continue to bedevil adoption of the new standard, as well as spell out the changes that need to take place for HDR to be fully embraced. Sony Pictures Entertainment senior vice president, technology Bill Baggelaar noted however that, “consumers have a preference for HDR,” underlining its inevitability. Continue reading NAB 2018: Hollywood Pushes HDR Production, Post – Part 1

HPA 2018: Panel Discusses Hurdles to Mass Adoption of HDR

In the ongoing journey to integrate high dynamic range (HDR) into U.S. movie theaters and homes, a panel at this week’s HPA Tech Retreat in Palm Desert, California explored the topic from several angles. Everyone knows that HDR is much more than a single format: HDR10, HDR10+, Dolby Vision, HLG (hybrid log gamma) all compete in the marketplace. But Pat Griffis, Dolby Laboratories vice president technology in the office of the CTO and a SMPTE fellow, wanted to clarify the basic definition of HDR as more accurately seen as color volume. Continue reading HPA 2018: Panel Discusses Hurdles to Mass Adoption of HDR

HPA 2018: RealD’s TrueMotion Finesses HFR Footage in Post

At the HPA Tech Retreat, RealD senior scientist Tony Davis and cinematographer Bill Bennett, ASC shot and mastered imagery in a variety of high frame rates. One of the chief challenges, said Bennett, is achieving a result with a cinematic aesthetic. “As we move towards HDR displays, we’ve discovered that high contrast images tend to judder as they move across the screen,” said Bennett. The two proposed a solution whereby images are acquired at a very high frame rate, but then adjusted in post. Continue reading HPA 2018: RealD’s TrueMotion Finesses HFR Footage in Post

Samsung and Amazon Join Forces to Stream HDR10+ Video

Amazon and Samsung have partnered to begin streaming videos in the high dynamic range format HDR10+ on the latter’s premium QLED and UHD TVs. Reported by Yonhap News, Samsung said it will be the first time that HDR10+ content will be available via a streaming service. Samsung and Amazon first announced their intent to rely on the HDR10+ open standard in April. Netflix also just announced that it is considering adding support of the HDR10+ standard. Netflix currently supports HDR10 and Dolby Vision HDR standards. Continue reading Samsung and Amazon Join Forces to Stream HDR10+ Video

20th Century Fox, Panasonic, Samsung Partner on HDR10+

High dynamic range (HDR) is gaining steam in movies and television even as it divides into different versions, each of which has its supporters. Dolby Vision has attracted Sony and TCL, while Samsung, with its HDR10+ open standard, gathered Amazon Video as a streaming partner. Now, partnered with 20th Century Fox and Panasonic, Samsung plans to begin licensing HDR10+ in January of this coming year. The three companies hope that television, Blu-ray and set-top box manufacturers will adopt the HDR10+ format. Continue reading 20th Century Fox, Panasonic, Samsung Partner on HDR10+

Sony Pictures Masters Classic Films in High Dynamic Range

At AMIA’s The Reel Thing conference in Hollywood, Sony Pictures Entertainment senior vice president of technology for production and post production Bill Baggelaar presented a session on HDR video mastering for classic cinema. He first hoped to dispel myths about high dynamic range. “I’ve heard that you need sunglasses to watch HDR, that filmmakers will hate it and that it will be too hard to deliver,” he said. “People also worry that there are too many formats, with HDR10, Dolby Vision, HDR10+ and HLG.” Continue reading Sony Pictures Masters Classic Films in High Dynamic Range

Dolby Uses Biosensors to Research Media’s Impact on Viewers

Dolby Laboratories, known for its proprietary high-dynamic range technology, is conducting research on how media impacts human beings. The biophysical lab, run by chief scientist Poppy Crum, was established in 2015, growing out of research begun in 2012 to better understand human reactions to audio and video. In addition to aiming thermal cameras at them, the subjects wear a 64-channel EEG cap measuring electrical activity in the brain, heart rate and galvanic skin response trackers and a pulse oximeter. Continue reading Dolby Uses Biosensors to Research Media’s Impact on Viewers

HPA Tech Retreat: NEC Exec Details Progress of 8K Broadcast

Yesterday during the HPA Tech Retreat, NEC Corporation executive engineer Dr. Masayuki Sugawara, who chairs the digital broadcasting experts group (DiBEG) and is vice president of the Institute of Image Information and Television Engineers (ITE), described the world’s first 8K regular broadcast. In Japan, the broadcast starts at 10:00 am and is transmitted all over the country for seven hours via satellite. “It’s in the test phase, aimed at moving to a commercial phase next year,” said Sugawara, who notes that NHK had its first public demonstration of 8K in 2002.
Continue reading HPA Tech Retreat: NEC Exec Details Progress of 8K Broadcast

HPA Tech Retreat Panel Examines the Spectacle of the Theater

At the HPA Tech Retreat in Indian Wells, Walt Disney Studios executive/HPA founder Leon Silverman opened the discussion with a look at PLF (premium large format) cinemas. “We have unprecedented levels of quality and immersiveness today,” he said. With the new technologies in resolution, color gamut, dynamic range and brightness, however, comes more work in post production houses. “For the people in the [post production] ecosystem, there’s now an exploding variety of color versions,” he said. The panel also addressed trends in theatrical distribution, exhibition, virtual reality and more. Continue reading HPA Tech Retreat Panel Examines the Spectacle of the Theater

Content Distributors Look at Evolution of 4K UHD, HDR, More

Consumer Reports is scrupulous about buying the products it tests and reviews. It’s fitting then that the organization’s electronics senior editor Jim Willcox brought together a panel to talk about the latest 4K UHD TVs without inviting a single television set manufacturer. After all, he says, they all have booths on the CES 2017 floor. He opened the discussion with a thought that 4K is in fact a Trojan horse, bringing features such as High Dynamic Range (HDR) that are more demonstrable to viewers. Continue reading Content Distributors Look at Evolution of 4K UHD, HDR, More

Samsung Readies New QLED TV Technology to Debut at CES

Samsung is reportedly planning to unveil a next-gen quantum dot screen technology called ‘QLED’ at CES in January. The 2017 quantum dot TVs are expected to increase black color representation (one strength of OLED) and brightness (the strength of LCD). The QLED name is meant to describe a combination of LED and quantum dot, and will likely replace the company’s SUHD naming convention. Samsung recently registered trademarks in Korea for ‘HDR 1500,’ ‘Q HDR’ and ‘Real Black’ to apply to its new TVs, which will likely achieve light outputs of 1500 nits and offer a premium HDR experience.  Continue reading Samsung Readies New QLED TV Technology to Debut at CES

YouTube Introduces High Dynamic Range Support for Videos

YouTube is rolling out HDR support for videos that offer improved picture quality, higher contrast and more vibrant colors. The launch is limited, since HDR is still entering the mainstream, but the video-sharing site is preparing for its future. TechCrunch reports, “if you happen to own an HDR-enabled TV today, you can view HDR content on select YouTube channels going live with the enhanced content, like MysteryGuitarMan, Jacob + Katie Schwarz, and Abandon Visuals.” HDR videos can also be streamed “through Google’s newer Chromecast Ultra device, which debuted earlier this fall with 4K and HDR support.” Continue reading YouTube Introduces High Dynamic Range Support for Videos

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