Dolby Vision Promises ‘Astonishing’ Brightness, Contrast, Color

Vizio is expected to be the first television manufacturer to showcase Dolby Vision at CES 2016 in Las Vegas. Audio pioneer Dolby is branching into video; the first two Vizio Reference Series sets with Dolby Vision will be demonstrated at this week’s confab. Vizio, which recently announced its affordable D-Series 4K TVs starting at just $600, is stepping away from its traditional low-cost business model to offer Dolby Vision. This month, the company will debut a 65-inch model for $6,000, and the 120-inch version will initially run about $130,000.

“The Dolby Vision TVs start with traditional 4K, which is four times the resolution of standard high-definition, and adds high dynamic range and built-in surround 5.1 sound, while promising more colors, blacker blacks and whiter whites in a backlit display,” reports USA Today. “The Reference series models have built-in ‘smart’ TV for Internet apps like Amazon Prime, Netflix and Vudu.”


According to Vizio CTO Matt McRae, “the blacks are inky black and the brights so bright, your eyes will dilate; it makes you feel like you’re there.”

HDR and 4K Blu-ray are predicted to join Dolby Vision in TV news this week. “TV suppliers will expand the selection of 4K Ultra HD TVs at CES, where at least three suppliers will launch the first 4K Blu-ray players for the U.S. market,” notes TWICE. “At least one more TV maker will join Vizio in adding Dolby Vision HDR technology to select 4K TVs.”

Vizio’s Cheapest 4K TVs Are On Sale Starting at Just $600, Engadget, 12/21/15