The age of instant gratification just got even more addictive thanks to Google’s new Google Play Instant, which comprises Android apps and games that do not need to be installed before people can try them out. The tech giant announced the upgrade at the Game Developers Conference in San Francisco. Available games include Supercell’s “Clash Royale,” Zynga’s “Words with Friends 2,” King’s “Bubble Witch 3 Saga” and Hothead’s “Mighty Battles.” These and more are already available on over 1 billion Android devices.

Continue reading Access Android Games Immediately With Google Play Instant

Google is enabling game developers to create “Pokémon Go”-like experiences in which game elements are embedded into real-world maps using the new Google Maps API and the Unity game engine. Over 200 games are already in development. Next Games is developing a game based on the popular TV series “The Walking Dead,” and NBCUniversal and Ludia will release a “Jurassic World Alive” location-based game for mobile. Because Google Maps updates in real time, developers can create gaming experiences with a sharp eye on reality.

Continue reading Google Maps Helps Develop Real-World Gaming Experiences

The South by Southwest (SXSW) technology, media and culture conference is taking place in Austin, Texas this week. From March 10-13, Sony invited guests to its WOW Studio, an interactive exhibit blending art and technology that featured displays and prototypes involving spatial audio, AI and robotics, tabletop projection, VR gaming, and more. Sony created interactive augmented reality without the fuss (or added cost) of goggles, glasses or other headgear, and SXSW attendees had the opportunity to participate in immersive hologram experiences.

Continue reading Sony Showcases Interactive Hologram Experiences at SXSW

Nintendo enjoyed a significant jump in profit with strong sales of its Switch console, unveiled on March 3, and affiliated software. The company, based in Kyoto, reports it sold 7.24 million Switch units in Q4 2017, bringing total sales since its debut to 14.86 million. One reason for the leap was that Nintendo ensured that stores had plenty of Switch consoles to sell over the holiday shopping season, following shortages during the summer. But, says the company, demand still outstrips supply. Continue reading Nintendo’s Profits Jump With Strong Sales of Switch Consoles

Google just introduced Poly API, a spin-off of its recently introduced Poly, which is a large collection of royalty-free 3D objects and scenes that developers can integrate into their VR or AR apps and games. Poly API is aimed to allow developers to discover and work with assets in virtual reality. By providing such easy-to-use, high quality assets (which can be modified), Google hopes to help developers speed-up completion of AR and VR apps, thus providing more content for its Daydream platform. Continue reading Google Unveils Poly API for Adding Free 3D Objects to AR/VR

Amazon’s new AR addition to its iOS app, called “AR View,” allows customers the ability to visualize products in their own home. Thousands of products are viewable across a range of categories for both the office and home. By utilizing Apple’s ARKit, the experience unfolds in real-time, allowing the customer to rotate both the object and change its perspective. By introducing the new feature, Amazon joins other retailers such as Target and IKEA that have all recently introduced augmented shopping experiences to their mobile platforms. Continue reading Amazon Introduces New ARKit Shopping Feature to iOS App

Users have caught on to Snapchat’s Snapcodes, the company’s version of QR codes, scanning over 8 million codes a day. Marketers like how Snapcodes connect traditional and digital advertising and provides data. Even though Snapcodes add production costs and uncertainty about results, Gatorade, Wendy’s and Evian are among an increasing number of brands using Snapcodes which, placed on products and ads, makes it easy for users to use their mobile phones to unlock custom branded filters, lenses, websites and games. Continue reading Brands, Marketers Find Success With Snapchat’s Snapcodes

Amazon may be developing a standalone messaging app called Anytime that would allow people to connect without the need to include phone numbers, which is how other messaging apps such as Viber and WhatsApp typically connect. The company has reportedly been running a survey to gather feedback about a service “for smartphones, tablets, PCs and smart watches designed to let people chat with text and video, send each other fun photos with filters, play games and engage with other Amazon services,” reports TechCrunch. Earlier this year, AWS launched a communication service called Chime for enterprise customers. Continue reading Anytime: Amazon May Be Developing a New Messaging App

Apple’s annual Worldwide Developers Conference kicked off yesterday in San Jose, California. During his keynote, CEO Tim Cook noted that 5,300 developers from 75 countries were attending this year’s conference. Among the more noteworthy announcements, Apple shared information regarding its High Sierra macOS update; iOS 11 with improved Siri (including language translation), iMessage features, and Core ML to make machine learning easier; a new 10.5-inch iPad Pro (starting at $649, available next week); a beefed-up iMac Pro; a completely redesigned App Store; and an Echo-like smart speaker called HomePod (shipping in December for $349). Continue reading WWDC: Apple Unveils Product Updates and New HomePod

Facebook reports that its Q1 profit leaped 76 percent to $3.06 billion, putting to rest concerns that video-ad performance or graphic content stymied growth. Alphabet enjoyed 29 percent growth in net profit in the same quarter, apparently undamaged by brands finding their content advertised against objectionable YouTube videos. The two tech titans currently account for 99 percent of the online ad industry’s revenue growth, says Pivotal Research, even as marketers express growing concern over fake news and live video issues. Meanwhile, Facebook continues to push new video content. Continue reading Facebook Benefits From Expanded Video Content, Digital Ads

Amazon rolled out a new Android app for its FreeTime service, which provides curated children’s content and parental controls similar to those found on Amazon’s Fire tablets. The FreeTime Web browser has vetted over 40,000 YouTube videos and websites as kid-friendly. FreeTime Unlimited offers more kid-centric content, including 10,000 books and videos from Disney, Nickelodoen, Amazon Studios, PBS Kids, Harper Collins, Sesame Street, Simon & Schuster and others, priced at $2.99 per month for Prime members and $4.99 for others. Continue reading Amazon Bows Android App for Kid-Friendly FreeTime Service

To help advertisers better target millennial and Gen-Z audiences, The Walt Disney Company debuted the Disney Digital Network, a conglomeration of more than 300 social media channels and a wide range of content. Disney says the new Digital Network reaches an audience of more than one billion. The content includes everything from classic Disney characters to the new material emerging from Maker Studios. Disney Co/Op, an in-house branded content service, puts advertisers together with Disney digital creators for customized campaigns. Continue reading New Disney Digital Network Connects Advertisers, Millennials

For friends who want to share and watch YouTube or Twitch videos together, a new Apple iMessage app, called Let’s Watch It!, is the answer. Group chat in the iMessage App Store has proven to be a hit, with video chat app Fam raising $1.8 million and plans to expand to game-playing, interactive live masks, filters and watching videos with friends. But Let’s Watch It!, which debuted in March, may be beating Fam at its game, adding support for turning on the front-facing camera and microphone, making it even more social. Continue reading Friends Can Share, Watch Videos Together via iMessage App

Shazam has introduced a new augmented reality platform that will let brands connect with users of the popular music recognition app. The Shazam app also has visual recognition technology, so users can scan objects and packaging. Now, when users scan mini Shazam codes on products, the app will open interactive content such as games, animations and product visualizations. Starting next month, Shazam is bringing the AR technology to its existing user base that numbers in the millions. Continue reading Music Recognition App Shazam Taps into Augmented Reality

Sony’s Xperia series smartphones — the flagship XZ Premium, the smaller XZ, and the large XA1 Ultra — now feature impressive imaging capabilities, including an option to shoot video at 960 frames per second to enhance the phones’ slow motion capture feature. The lens improvements adjust the lighting to better illuminate nighttime scenes and all images are displayed in ultra-high definition 4K. Beyond the camera, Sony struck a deal to stream Amazon content on Xperia phones without the need for clunky third-party apps. Continue reading Sony Smartphones Tout Premium Cameras and 4K Displays