Fox Networks Group, Turner and Viacom announced the launch of OpenAP, a new Web-based platform designed to help advertisers target ads across television networks. According to The Wall Street Journal, the platform allows advertisers to “mix and match data sets to create ad targeting criteria that can be used for multiple TV buys. The move comes as the TV industry is looking to adopt some of the precision ad targeting and automation that has become standard for digital advertising.” The offering intends to resolve challenges involving transparency, consistency and standardization by serving as a centralized digital user interface that cross references data with third party sources. More details will be revealed at a New York event on April 7. Continue reading Fox, Turner, Viacom Introduce OpenAP TV Ad Buying Platform

YouTube announced yesterday that it plans to launch a new subscription Internet TV service in the next few months. As the latest entry in the growing collection of skinny bundle offerings that target cord cutters and cord nevers, YouTube TV will offer more than 40 broadcast and cable television channels for $35 per month. Google’s YouTube is hoping the timing may be right for such a service; there are an estimated 10 million homes that currently subscribe to a broadband service, but not television. Continue reading YouTube Plans to Launch Internet TV Service for $35 a Month

The FCC’s wireless spectrum auction has concluded, generating $19.6 billion in total bids, less than many analysts’ expectations but still “an amazing success,” according to former FCC chair Julius Genachowski, who said the auction will lead to additional investment and innovation. AT&T, Comcast, Dish Network, T-Mobile and Verizon were among the 62 bidders who made upfront payments last year. More than $10 billion of the money raised will go to broadcasters that opted to relinquish spectrum rights, more than $6 billion to the federal deficit, and up to $1.75 billion to broadcaster costs for changing channels. Continue reading FCC Wireless Spectrum Auction Bidding Closes at $19.6 Billion

This year’s Super Bowl made a major splash on a number of fronts. It marked the NFL’s first overtime game in Super Bowl history, a fifth ring for New England Patriots quarterback Tom Brady, a historic fourth quarter comeback, the first time a squadron of drones were featured during the halftime show, some impressive overall ratings, and a collection of ads that focused on social issues such as gender equality, ethnic diversity and immigration. The game delivered Fox an average viewership of 111.3 million, making it one of the top-five most-watched Super Bowls. Nielsen notes the broadcast generated a 45.3 household rating, while 70 percent of U.S. households turned in. Continue reading Historic Super Bowl Marks Firsts and Generates Social Activity

On February 5, the Super Bowl will be available for free online as a live stream (with no need for pay-TV credentials) and will include dynamically-inserted local advertising based on the viewer’s location. More than 170 affiliates will team with Fox Sports to deliver the digital ads. “The national ads will be the same on both TV and online, and the live-stream will include the halftime show featuring Lady Gaga,” reports Variety. Coverage “will be available live on Fox Sports Go, the broadcaster’s streaming platform … on iOS, Android, Windows and Amazon tablets; and through connected devices including Apple TV, Roku, Android TV, Google Chromecast, Amazon Fire TV and Microsoft Xbox One.” Continue reading Fox Plans to Live-Stream Super Bowl, Will Include Local Ads

At CES 2017, Nuvyyo unveiled the Tablo Live stick, which offers free over-the-air television on any device, a DVR app for the Nvidia Shield game console, and previewed a cloud DVR for broadcast TV. The company, which also manufactures the cord-cutting Tablo DVR, explains that Tablo Live doesn’t plug directly into a TV set but, instead, streams live TV to devices with already-installed Tablo apps, available on Android phones, iPhone, Roku, Fire TV, Xbox One and Apple TV. Tablo Live will ship in Q2 for $99. Cord cutters may also be interested in Mohu, which introduced its Airwave device at CES. Continue reading Nuvyyo and Mohu Unveil Solutions to Stream OTA Broadcasts

Launched less than four years ago, Google Play has become much more than the official Android app store, establishing itself as a top retailer in home entertainment. Users treat it like a digital media store, where they can buy movies or TV shows digitally — often sooner than they can on Netflix or other streaming services. Google is now selling movies in 117 countries. Next, Play Movies & TV will be offering 4K for over 125 movies in its collection, for sale via Web or mobile. Continue reading Google Play Sells Movies in 117 Countries, Launches 4K Titles

Amazon, looking into the possibility of streaming live sports, has been in conversations with the National Basketball Association, Major League Baseball and the National Football League, as well as soccer, lacrosse and surfing leagues, say sources. The company’s idea would be to create a premium sports package that would be made available via its Amazon Prime, with the goal of bringing new members to the $99 per year membership program. Amazon could also market a “skinny bundle” of live sports channels. Continue reading Amazon Reportedly Scouting for Live Sports Rights for Prime

PlayOn, whose software records video from streaming services to watch offline without ads on any device, now offers this functionality for mobile devices. PlayOn Cloud is available as a free download on iOS (with Android support coming soon). It allows the user to download video to mobile devices, and keeps the recording in the cloud for 30 days. Viewers can watch offline, with AdSkip technology. Support is available for Netflix, Amazon Video, Hulu, Yahoo! View, HBO Now, YouTube, NBC, ABC, CBS, Fox, PBS and The CW. Continue reading PlayOn Delivers Streaming Video Recording to Mobile Devices

Hulu announced it has signed deals with 21st Century Fox and Disney to include the media giants’ broadcast and cable channels in Hulu’s planned live streaming service, expected to launch in early 2017. ABC, ESPN and Fox News will join channels including CNN, TBS and TNT, following an earlier deal with Time Warner. All three companies are part owners of Hulu. The fourth owner, Comcast, has not yet reached an agreement for channels under the NBCUniversal banner. According to The New York Times, “Hulu’s live offering will be the latest cheaper and slimmer television package at a time when more people are canceling traditional — and more expensive — cable subscriptions.” Continue reading ABC, ESPN, Fox News to Join Hulu’s Live Streaming Service

Google has signed an agreement with CBS to feature the network’s content on Unplugged, YouTube’s soon-to-be-launched Web TV service, expected to roll out early next year. While CBS is the first major network to join Unplugged, Google is reportedly close to signing deals with 21st Century Fox, Disney and NBCUniversal. The company is targeting cord cutters and consumers growing wary of traditional pay-TV subscription costs with its YouTube alternative — a skinny bundle of channels priced at $25 to $40 per month. Google will join a crowded field of OTT offerings, including Sling TV, PlayStation Vue and a planned service from Hulu. Continue reading Google Signs Deal with CBS for Planned YouTube TV Service

ABC announced yesterday that it plans to offer all episodes of new series and some returning shows to authenticated viewers for streaming on its digital platforms, including the ABC TV Everywhere app and ABC.com. In addition, consumers without a pay-TV sub will have access to a rolling five of recent episodes, most of which will also be available on Hulu. “Designated Survivor,” “Conviction,” “American Housewife” — and a few returning series like “Quantico” — are among the series that will be available as full seasons. Continue reading ABC Offers its New Shows for Streaming via Digital Platforms

According to unnamed sources, Amazon is actively pursuing the rights to numerous sports, including the French Open tennis championship and professional rugby as well as golf, soccer, auto racing and U.S. sports such as basketball and baseball. Capturing rights in the U.S. will be challenging since CBS, NBCUniversal, Fox, Turner Sports and ESPN have inked long-term contracts for most major sporting events. In talks, Amazon points to the popularity of Amazon Prime, which reaches an estimated 63 million U.S. subscribers. Continue reading Amazon Said to Be Looking Beyond Video to Streaming Sports

21st Century Fox just invested $6.5 million in the London-based Drivetribe, a new digital media platform for car fans. This comes two weeks after early Facebook investor Jim Breyer and venture capital fund Atomico, led by Skype co-founder Niklas Zennstrom, invested $5.5 million. Entrepreneur Ernesto Schmitt, former “Top Gear” hosts Jeremy Clarkson, Richard Hammond and James May, and the show’s former executive producer Andy Wilman are the creators behind Drivetribe, which launches in November. Continue reading Drivetribe: Fox Invests in Digital Platform for Auto Enthusiasts

CBS has introduced an ad-free, $9.99 per month option for its All Access on-demand service. The new option eliminates nearly all advertising, except for promotional interruptions during select series. The original version of the service, with reduced commercials, costs $5.99 per month. “The addition of a commercial-free plan gives our subscribers even more ways to customize their CBS viewing experience — from which devices to whether they watch in or out of the home, and now with commercials or without,” said Marc DeBevoise, president and COO of CBS Interactive. Continue reading CBS Debuts Ad-Free Version of All Access Streaming Service