Fox Plans to Live-Stream Super Bowl, Will Include Local Ads

On February 5, the Super Bowl will be available for free online as a live stream (with no need for pay-TV credentials) and will include dynamically-inserted local advertising based on the viewer’s location. More than 170 affiliates will team with Fox Sports to deliver the digital ads. “The national ads will be the same on both TV and online, and the live-stream will include the halftime show featuring Lady Gaga,” reports Variety. Coverage “will be available live on Fox Sports Go, the broadcaster’s streaming platform … on iOS, Android, Windows and Amazon tablets; and through connected devices including Apple TV, Roku, Android TV, Google Chromecast, Amazon Fire TV and Microsoft Xbox One.”

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