By
Debra KaufmanNovember 25, 2020
To help businesses hold paid digital events during the COVID-19 pandemic, Apple stated that companies offering virtual events or digital classes via iPhone apps won’t have to pay the 30 percent commission fee ordinarily applied to App Store in-app purchases. This concession will extend through the end of June 2021. Apple will also reduce its commission for smaller developers. Meanwhile, Epic Games, which with other developers has been fighting Apple over its in-app commission fee, now has an ally in Nvidia. The GPU and gaming company is testing its GeForce NOW gaming platform on Apple’s iOS mobile operating system. Continue reading Apple Makes Additional Changes to App Store Commissions
By
Debra KaufmanOctober 13, 2020
In the latest update to the ongoing battle between Apple and Epic Games, Judge Yvonne Gonzalez Rogers of the Northern District of California ruled that Apple does not have to reinstate Epic’s game “Fortnite” in its App Store. Epic Games, to avoid Apple’s 30 percent commission on apps sold in its store, offered its users a way to download the game on its own site. In retaliation, Apple banned “Fortnite” from the App Store. Gonzalez Rogers said Apple could continue to ban “Fortnite” because Epic violated its contract. Continue reading Judge Rules That Apple Can Block ‘Fortnite’ From App Store
By
Debra KaufmanOctober 7, 2020
In his keynote address at Nvidia’s GPU Technology Conference, chief executive Jensen Huang demonstrated Omniverse, a virtual environment described as a “metaverse” for engineers, announcing an open beta. With Omniverse — which was inspired by the sci-fi concept of the metaverse — engineers can collaborate on and simulate designs in a photoreal 3D virtual environment. Nvidia has been providing early access to Omniverse for 18 months; it will be available for download this fall. Continue reading Nvidia Intros Open Beta of Its Omniverse Virtual Environment
By
Debra KaufmanSeptember 29, 2020
Thirteen app developers including Basecamp, Epic, Match Group and Spotify formed the nonprofit Coalition for App Fairness to oppose some of the policies of Apple’s App Store and the Google Play Store. Coalition spokeswoman Sarah Maxwell said the impetus for forming the group was to recognize “we’re not alone in this, and maybe what we should do is advocate on behalf of everybody.” Apple and Google have been scrutinized by regulators in the U.S. and the European Union; the Justice Department is expected to file an antitrust suit against Google shortly.
Continue reading App Developers Team to Oppose Apple, Google Store Rules
By
Debra KaufmanSeptember 10, 2020
The battle between Apple and Epic Games over the former’s commission fees for games sold in its App Store has heated up. Apple and Google both tossed Epic Games’ “Fortnite” from their app stores after Epic debuted an in-app payment system that prevented both companies from reaping 30 percent of customers’ spending. Epic Games filed a lawsuit, and Apple just filed a countersuit, accusing the software developer of “duplicity and greed” and asking a judge for punitive damages. Epic Games has seen its iOS- and Mac-based usership plunge. Continue reading Epic Games and Apple Continue Heated Feud Over App Fees
By
Debra KaufmanSeptember 3, 2020
Nvidia debuted its 28-billion transistor Ampere-based 30 Series graphics chips for PC gamers, ideal for Microsoft and Sony’s next-generation consoles to unveil by the holidays. The 30 Series GeForce RTX chips (available September 17) are comprised of the RTX 3070 ($500), 3080 ($700), and 3090 ($1,500), with second generation RTX (real-time ray tracing graphics). According to chief executive Jensen Huang, there are “hundreds of RTX games” in development, joining “Minecraft,” “Control” and “Wolfenstein: Youngblood,” which already feature RTX. Continue reading Nvidia Debuts GeForce RTX Chip Series with Lower Latency
By
Debra KaufmanAugust 27, 2020
U.S. District Judge Yvonne Gonzalez Rogers ruled that Epic Games can maintain access to Apple’s Developer Tools but that its game “Fortnite” will stay out of its App Store. “Apple has chosen to act severely, and by doing so, has impacted non-parties, and a third-party developer ecosystem,” wrote the judge. Epic Games founder and chief executive Tim Sweeney is battling Apple and Google over their app store commissions. Apple’s response to the ruling was to state it looked “forward to making our case to the court in September.” Continue reading Epic Games Wins a Partial Victory in Legal Battle with Apple
By
Debra KaufmanAugust 19, 2020
The dispute between Apple and Epic Games over in-app payments has heated up, with the “Fortnite” game developer accusing Apple of threatening to remove it from the Apple Developer Program, thus blocking its access to iOS and macOS developer tools. Apple said it would do so by August 28 if Epic Games does not comply with its App Store rules. Epic has asked a federal judge to issue a stay, claiming the ban would cause “unquantifiable and irreparable” damage to the company and its 350 million registered players. Continue reading Epic Requests Stay of Its Ban From Apple Developer Program
By
Debra KaufmanAugust 17, 2020
In an ongoing dispute over Apple’s 30 percent commissions in its App Store, Epic Games, maker of “Fortnite,” threw down the gauntlet by openly encouraging players to pay the company directly, rather than through Apple and Google’s app stores. But within hours of the announcement, Apple removed “Fortnite” from its App Store, noting Epic’s “express intent of violating App Store guidelines.” Google also pulled the game from its Play Store. Epic Games responded by suing the two tech giants in federal court, claiming antitrust violations. Continue reading App Store Battle: Epic Sues Apple, Google for Pulling ‘Fortnite’
By
Debra KaufmanJuly 29, 2020
As an experiment, some advertisers are placing TV ads in video games with the aim of reaching a younger demographic less likely to watch traditional television. Ad tech firm Simulmedia is running the tests, such as enabling the Turner division of AT&T’s WarnerMedia to run ads promoting Turner properties — the animated “Rick and Morty,” sci-fi series “Snowpiercer” and celebrity golf show “The Match” — within Electronic Arts’ “UFC 3” fighting game. That was followed by Experian testing an ad for Experian Boost within the same game. Continue reading Brands Experiment with Placing Ads in Console Video Games
By
Debra KaufmanJune 26, 2020
During the COVID-19 pandemic, video game platforms have transformed into virtual entertainment sites. Online game platform Roblox recently hosted a benefit concert featuring Lady Gaga and Paul McCartney, and online game “Fortnite” ran a trailer for director Christopher Nolan’s upcoming feature “Tenet” and Quibi video clips. It also added a socializing space, launching it with a party at which EDM stars deadmau5, Steve Aoki and Dillon Francis performed. Most recently, also on “Fortnite,” DJ Diplo debuted his latest album in a live performance. Continue reading Video Game Platforms Turn Into Venues for Concerts, Movies
By
Debra KaufmanMay 15, 2020
Epic Games showcased Unreal Engine 5, with its heightened ability to generate realistic graphics in real time on next-generation game platforms from PlayStation 5 to smartphones. Epic Games chief executive Tim Sweeney stated that Unreal Engine 5, which will roll out in 2021, will offer “a real generational leap in new features … [and] will be a straightforward upgrade for anyone working with Unreal Engine 4.” Epic Games also worked closely with Sony so its games can “take full advantage” of the new engine. Continue reading Epic Games Intros Unreal Engine 5 with Dynamic Rendering
By
Debra KaufmanMay 12, 2020
According to Newzoo, in 2020 the globe’s 2.7 billion gamers will spend $159.3 billion on mobile, PC and console games, representing 9.3 percent growth from 2019. The game market is on track to exceed $200.8 billion in revenue by 2023, with growth of 8.3 percent per year. The COVID-19 shutdown and the release of new consoles by the end of the year are the biggest contributing factors to growth. Some game developers also note that, during the pandemic, older players of casual games are reactivating accounts. Continue reading Mobile, PC and Console Gaming Skyrocket During Pandemic
By
Debra KaufmanMarch 31, 2020
Video-game competitions are filling the void for many viewers who would ordinarily watch major professional sports. But even as traditional sports have had to go on hiatus, eSports leagues have also had to adapt and emphasize their “digital-first” nature. Every major eSports league, including the League of Legends Championship Series (LCS), Call of Duty League (CDL), Overwatch League and ESL Pro League among others, have moved their competitions entirely online. Meanwhile, FOX Sports recently teamed with NASCAR for virtual racing and aired the celebrity Madden NFL Invitational tournament on Sunday. Continue reading Even eSports Leagues Adapt to Online During the Pandemic
By
Debra KaufmanMarch 24, 2020
In the wake of the coronavirus and subsequent school closures and remote working policies, more Americans are gaming than ever before. According to third-party database SteamDB, Steam — the most popular PC gaming marketplace — drew a record-breaking 20,313,451 concurrent users. The top game was “Counter-Strike: Global Offensive,” released by Valve in 2012, which broke its own peak numbers on Sunday with 1,023,2290 concurrent players. Verizon also reported that game traffic soared 75 percent from the previous week. Continue reading Video Game Usage Soaring as People Are Confined to Home