A recent marketing study by research firm Vision Critical questions whether companies are using social tools such as Twitter, Facebook and Pinterest to effectively connect with customers. The study suggests that companies may not be fully utilizing the Big Data available to them. Vision Critical suggests that different social media platforms should be approached in different ways, based on the purchasing behavior of consumers and how social media influences their decisions. Continue reading Retailers Need Social Media Strategies to Drive Engagement

Lesser known musicians and indie bands can find an audience today with the help of online services such as Pandora, Spotify and iTunes, while leveraging the marketing power of social networks including Twitter and Facebook. Yet this disruption to music distribution and promotion does not hold true of live performances. Big name music acts continue to dominate while niche, indie acts receive a very small share of concert revenue. Continue reading Disparity Between Indie Music and Superstar Concert Revenue

Facebook CEO Mark Zuckerberg announced Graph Search earlier this year, a new way for users of the social network to access information. Considered the network’s third pillar, along with its News Feed and Timeline, Graph Search is based on Facebook’s social graph, which is essentially a map of more than a trillion connections between users. After six months of beta testing, the product is now available to those who use the American English version of the site. Continue reading Graph Search: Facebook Rolls Out Radical New Social Tool

According to a new Gallup poll, in which Americans were asked what they consider to be their main source of news about domestic and global events, 55 percent indicated television is their primary resource, while 21 percent said they mainly use the Internet. Nine percent said newspapers or other print publications, followed by radio at 6 percent. This poll marks the first time Gallup has measured Americans’ media habits with this open-ended question. Continue reading Television Remains Primary News Source for Many Americans

Photo sharing and social media are paving new ways to communicate, simply and without words. They are forming a new online language, one that is universal and overcomes language barriers. Most major social media platforms offer photo and new video sharing services, and they are receiving major investments to do so. These new services are starting to chip away at established text messaging, but some are concerned of this new communication’s effect. Continue reading Social Media Photo Apps Creating a New Internet Language

Now in its ninth year, the Aspen Ideas Festival (June 26-July 2) gathers thought leaders from a wide range of areas such as economics, policy, environment, science, education, arts, global affairs and philosophy. Presented by the Aspen Institute and The Atlantic, this year’s event includes discussions on a number of compelling media topics. We’ve gathered some of the more interesting quotes from leaders in social media, film and television, online distribution and more. Continue reading Industry Leaders Share Thoughts at the Aspen Ideas Festival

Square, the credit card reader and processor for mobile devices, recently introduced its own online marketplace, Square Market. This move is an expansion of its mobile payment services and a challenge to other online marketplaces, such as Etsy, Amazon and eBay. Square Market is the latest shopping system to support social selling. Its minimal approach allows social media platforms to become an online storefront for any business. Continue reading Square Market Can Now Make Every Business an Online Store

Earlier this week, we reported that for more than a year Facebook has been quietly working on a service called Reader that could essentially become a newspaper for mobile devices. As Google retires its RSS news reader on Monday, Facebook Reader could become an opportunity for the social giant to increase engagement and create a viable ad channel. However, there is a question regarding whether Facebook can offer a mobile app that competes with existing readers. Continue reading Will a Facebook News Reader Fill the Void Left by Google?

Social TV startup SimulTV launched a video viewing app last month for tablets and the Web. According to a soon-to-be-released study from the startup, online video engagement is on the rise. The top 200 YouTube channels, very few of which come from major brands or media entities, have thus far published nearly 187,000 videos that have generated 144 billion views, 520 million comments and a billion “likes.” Leading areas include gaming, entertainment and comedy. Continue reading Online Video Trends: Tips for Increasing Viewer Engagement

According to a new study from social video tech firm Unruly Media, six-second Vine videos have experienced a massive popularity spike. The study indicates that nine videos are being posted to Twitter every second, up from five per second in April. The new numbers arrive shortly after Facebook’s Instagram announced the launch of its own short video service. Some have speculated that the move could impact Vine, which is owned by Twitter. Continue reading Vine Videos Shared via Twitter Nearly Double in Two Months

Facebook has been quietly working on a service called Reader that could essentially become a newspaper for mobile devices, according to inside sources. The service, which has reportedly been in development for more than a year, displays content from the social network’s users and publishers in a new visual format designed specifically for smartphones and tablets. Recent versions have been similar to mobile news aggregator Flipboard. Continue reading Facebook Targets News Aggregation in Latest Mobile Effort

Earlier this week we reported that Facebook had scheduled a press event for Thursday, and if rumors were true, the company was expected to unveil a video service similar to Twitter’s Vine for its photo-sharing app Instagram. It’s now official. The popular Facebook-owned app features a new video-sharing tool that allows users to shoot and share 15-second clips (possibly ideal for advertising), choose from 13 video filters and create a cover photo. Continue reading Facebook Confirms Rumors, Unveils Instagram Video Tool

Social TV startup Zeebox has unveiled an update that includes automatic content recognition (ACR) functionality for its companion app. Users can now have their mobile devices listen to what’s playing on the television and the ACR feature will help them share their TV viewing or deliver related information about the programming. Zeebox says the app can recognize shows up to seven days after they air, so it will also recognize content saved on DVRs. Continue reading Social TV: Zeebox Offers Automatic Content Recognition

Following its recent acquisition of Tumblr, Yahoo is in advanced talks to purchase social video app Qwiki for $50 million, according to sources familiar with the matter. The New York startup’s iPhone app allows users to create short movies from photos, music and video clips. Yahoo paid more than $1.1 billion for Tumblr several weeks ago and is reportedly close to purchasing San Francisco-based address book app creator Xobni for $30-$40 million. Continue reading Yahoo Continues Shopping Spree of Mobile App Companies

Facebook’s introduction of hashtags to its network may open new marketing possibilities for targeting the growing audience that uses mobile devices as second screens. According to Nielsen, nearly half of smartphone and tablet owners currently use their devices during TV viewing, often accessing content directly related to the shows they are watching. This demographic is ideal for planting ads, similar to what Twitter is doing with promoted tweets. Continue reading Facebook Hashtags All About the Second Screen Audience