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Ready to Earn, Facebook Rolls Out Gifts Social Commerce Product

By
December 17, 2012

After two months of testing, Facebook Gifts is rolling out publicly to U.S. users. TechCrunch predicts that Facebook could earn between $127.5 million and $1.02 billion per year with the social commerce product.

“It lets people choose a friend, often someone who’s birthday or wedding it is, and give them a real-life gift or gift card,” explains the post. “At first it only allowed a few users to access the beta, but then let the service grow organically so anyone who received a Gift gained the ability to give them. It dropped another couple tens of millions of users into Gifts in late November, and now is finally publicly available so anyone in the U.S. can give to other people stateside.”

Since the social network currently touts roughly 170 million U.S. users, the earnings potential is massive. TechCrunch maps out this potential based on number of users and an assumed average gift amount, and speculates that Gifts could account for 3 to 24 percent of the social network’s annual revenue.

“Basically, Gifts will complement Facebook’s advertising and gaming revenue but won’t replace them,” suggests the post. “If it made $510 million a year, that would be $3 per year in additional average revenue per user in the U.S. That would nearly double the U.S. ARPU from $3.40 to $6.40.”

Of course, if successful, these numbers could increase dramatically with an international release.

Firmware Update for Sony Bravia TVs adds Twitter, Facebook, YouTube HD

By
December 6, 2011
  • Sony announced it has updated firmware for its Bravia LCD TV sets, enabling viewers to get tweets, post on Facebook and watch hi-def videos via YouTube HD.
  • Bravias have also added compatibility with a version of the Remote Keyboard application, previously available only on Vaio PCs and Xperia smartphones.
  • “Finally, you can now get live Twitter updates along the bottom of your screen and even use a Shazam like feature called Track ID to determine the names of songs, or their artists, that are played during your shows or commercials,” reports Engadget.
  • The press release emphasizes keyboard compatibility: “You can already use your smartphone or Vaio keyboard to control your TV and surf the Web — and now you can use other laptops too. From typing a Web address to searching for information about the latest movies, it makes entering text on-screen even easier than using your TV remote.”
  • The free update is currently available for those with compatible Bravia TVs.

Financial Analyst Weighs Pros and Cons of Zynga $7 Billion IPO

By
December 5, 2011
  • In an analysis of Zynga’s pricy IPO, Forbes contributor Peter Cohan advises investors to “avoid this stock.”
  • “Social media gaming sweat shop Zynga filed to sell 14.3 percent, or 100 million, of its shares, valuing the lot at $7 billion,” he writes. “Should you pay the price to get in on its IPO? No.”
  • Zynga does have some things working in its favor: 1) It operates in the highly profitable virtual goods market that is expected to more than double by 2014; 2) It has a competitive advantage with the largest player audience on Facebook and 383 percent annual growth rate from 2008 to 2010; and 3) It has the ability to sustain its leadership position. “In October, Zynga announced Project Z that would lessen Zynga’s dependence on Facebook users. If that and its effort to go mobile work, Zynga would be in a stronger long-term position,” suggest the article.
  • So why not invest? Zynga’s IPO valuation is too high relative to its competitors; its growth is slowing down; and, its net income shrank for the majority of 2011 leaving “razor thin” 3.7 percent net profit margins. “No amount of sweat-shopping will fix Zynga’s slowing growth,” reports Cohan.

Safe Internet Coalition Established in Europe Aimed at Protecting Children

By
December 5, 2011
  • Apple, Google, LG, Nintendo, Nokia, Samsung and Facebook are among 28 tech and media companies that are joining forces to “deliver a better Internet for our children,” reports TheNextWeb.
  • “The group was put together by the European Commission (EC) and the priority actions set out include making it easier to report harmful content, ensuring privacy settings are age-appropriate, and offering wider options for parental control,” according to TNW.
  • “This new coalition should provide both children and parents with transparent and consistent protection tools to make the most of the online world”, says Neelie Kroes, vice president of the EC. “The founding coalition members are already leaders in children’s safety online. Working together we will be setting the pace for the whole industry and have a great basis for fully empowering children online.”
  • The coalition has created a statement of purpose covering five key areas: create effective reporting with simple, robust tools; enable age-appropriate privacy settings; develop age-rating through widespread content classification; extend parental control; and effectively remove child abuse material through improved cooperation with law enforcement.

New Homepage: YouTube Goes Social with Focus on Google+ and Facebook

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December 2, 2011
  • YouTube is redesigning its homepage and channel pages to incorporate “better personalized video discovery and viewing, with a notable emphasis on social features,” reports TechCrunch.
  • A new default Subscriptions feed on the homepage offers users content based on what videos they watch and which channels they subscribe to (the feed can also be filtered). Users can share videos using Google+ or by opting-in on Facebook, both located on the navigation bar.
  • Channel pages have four new templates that come with a Feed tab showing the channel owner’s activity (highlighting features such as commenting on a video and subscribing to a channel).
  • “These additions, which are more analogous to template options in Tumblr or MySpace rather than Facebook’s one-size-fits-all style, let producers promote their works in the most natural style for what they offer,” suggests the post.
  • The homepage and channel changes are the first significant updates, but TechCrunch adds that YouTube is “also introducing a site-wide design upgrade to all the elements — typography, iconography, etc. It’s separately adding new versions of its Xbox and Google TV applications, that feature magazine-style tile interfaces showing various channels. Finally, the company is touting the success of its advertising platform, saying that it’s seeing strong demand for its new cost-per-click style of video ads.”

Beta Release: Cinefy App Provides Video Editing and Effects for the iPhone

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November 29, 2011
  • Chairseven and App Creation Network recently announced the beta availability of Cinefy, “a mobile video editing and effects platform for iPhone where users create and share videos mixed with high quality visual effects,” according to the press release. “Cinefy empowers users with no editing skills to quickly insert footage, add music and apply visually stunning effects with its intuitive and simple interface.”
  • The app offers branded effects packs which opens a marketing opportunity for TV and game studios to promote in an engaging way and possibly draw “massive viral exposure.”
  • Users can export their videos to their device’s camera roll in addition to Facebook, YouTube and Vimeo. Cinefy will eventually be available for iPads and Android devices.
  • To help create soundtracks, Friendly Music has teamed up to provide a catalog of songs, “offering 100 percent legal and all rights-cleared music for personal and custom online media creations.”

In Development: Would an HTC Facebook Phone Prove to be the Next Zune?

By
November 29, 2011
  • Microsoft lost trust from its hardware partners with the Zune MP3 player which ultimately caused the product to fail. The new Facebook phone could be equally disastrous by pinning HTC against its current software partners.
  • HTC has strong relationships with Google for Android OS and Microsoft for Windows Phone 7, relationships that could be jeopardized in moving forward with a Facebook phone.
  • “One of the key standout features for Windows Phone 7 is social networking and in particular, Facebook integration (Facebook and Microsoft are partnered),” reports Digital Trends. “Google, on the other hand, is at war with Facebook with Google+, and monetizes Android after-the-fact with services like Google+.”
  • “Right now Apple, Microsoft and others spend lots of time on Facebook, but they aren’t likely to continue if they view Facebook as a potential competitor,” suggests the post. “Facebook should be focused on building the best Facebook app for every major platform.”
  • In a related survey conducted by AllThingsD, results suggest an overwhelming number of readers had little to no desire for a Facebook phone (81 percent indicated no interest and 12 percent said they would consider it).

Will Mission Impossible Facebook Game Draw Fans?

By
November 23, 2011
  • After phasing out console games relating to the “Mission: Impossible” series, Paramount Pictures has created a social game on Facebook to promote the franchise.
  • The game, which introduces an entirely new storyline, awards players with real prizes and new content. Paramount is using the game to give out premiere tickets in addition to other promotional material.
  • The studio is working with Funtactix, a social game developer, on the project.
  • According to a related article from TheNextWeb, Paramount is also hoping to generate buzz by making it possible to rent all previous iterations of the franchise directly from the movie’s Facebook Fan Page. Each movie costs 30 Facebook credits ($2.99) to rent for 48 hours.
  • “Utilizing the sharing capabilities and Facebook ticker, which will alert your friends to the fact that you’re watching one of the movies, could help build excitement for an opening weekend that will destroy the last,” suggests TNW.
  • Miramax launched a similar Facebook rental model a few months ago. TNW wonders if Facebook rental services will take off in the face of customer comfort and loyalty to Netflix and other streaming services.

Facebook Phone: Social Networker Taps HTC to Manufacture Buffy

By
November 23, 2011
  • Facebook has selected Taiwanese phone manufacturer HTC to build a smartphone code-named “Buffy,” after the television vampire slayer.
  • Ironically, the device will run a customized OS from its main competitor, Google’s Android, and integrate a number of Facebook’s services, many of which will run as HTML5 apps.
  • “Facebook only recently chose HTC, after also considering at least one other potential hardware partner — Korea’s Samsung,” reports AllThingsD. “That means the products themselves are still a ways from hitting the market, potentially as long as 12 to 18 months.”
  • According to a Facebook spokesperson: “Our mobile strategy is simple: We think every mobile device is better if it is deeply social. We’re working across the entire mobile industry; with operators, hardware manufacturers, OS providers, and application developers to bring powerful social experiences to more people around the world.”
  • Although other companies have released phones with dedicated Facebook buttons, Buffy is expected to provide deeper integration, “bringing friends and social activities deep into the mobile interface.”

Facebook Stats: Average User Age on the Rise and Females Take the Lead

By
November 22, 2011
  • A 2011 study conducted by the Pew Internet and American Life Project discovered some interesting statistics regarding current Facebook users.
  • The average age of the Facebook user rose to 38 in 2010 from 33 in 2008.
  • On an average day, 20 percent of users commented on another’s picture, 22 percent commented on another’s status, 15 percent updated their own status, 10 percent sent a private message and 26 percent selected “like” for another’s content.
  • The average user has 229 friends: 22 percent from high school, 9 percent from college, 10 percent from work, 8 percent are immediate family, and 7 percent are people they’ve never met (see infographic for further breakdown).
  • Daily engagement on Facebook by social networking users accounted for 52 percent compared to Twitter’s 36 percent, Myspace’s 7 percent and LinkedIn’s 6 percent. Another noteworthy figure: “Social media users are ‘disproportionately female,’ notes Pew, with women making up 56 percent of social networking sites, 52 percent of email users, and 55 percent of instant message users,” reports Huffington Post.
  • The complete 85-page Pew report is available online.

Video Chat Gets Software Update that Adds Skype-to-Facebook Calls

By
November 21, 2011
  • Skype has released new versions for Mac and Windows that features the ability to connect to social networker Facebook.
  • “After installing Skype 5.4 Beta for Mac or Skype 5.7 Beta for Windows, users can click the Facebook icon on the left side of the screen and authorize Skype to access Facebook data through the Facebook Connect button,” reports Digital Trends.
  • Facebook Connect includes text and video chat functionality. “When a call is placed through the Skype software, the user on Facebook can accept the call and a video chat window pops-up on the Facebook screen,” explains the post. “Ideally, this will eventually allow Facebook users to place calls to anyone running an active version of Skype rather than being logged into Facebook at the time.”
  • Microsoft, which recently acquired Skype for $8.5 billion, is expected to integrate the Windows Phone platform with Skype and possibly include Skype in its upcoming social network called “Soci.”
  • Soci is expected to include a video chatting “party” feature for friends.

Groups Take Sides in Battle Over Proposed Internet Censorship Bill

By
November 18, 2011
  • Nine Internet giants (Google, eBay, AOL, Facebook, Yahoo, Zynga, LinkedIn, Mozilla and Twitter) have joined forces to place full page ads in The New York Times, The Wall Street Journal, Washington Post and The Washington Times expressing their objection to the Stop Online Piracy Act (SOPA) and the PROTECT IP Act.
  • The measures protect against copyright infringement by requiring “technology companies and Internet service providers to block access to any website that the entertainment industry believes ‘engages in, enables or facilitates’ copyright infringement,” reports Digital Trends.
  • The proposed pieces of legislation “have strong bipartisan support in Congress, as well as backing from the Motion Picture Association of America, a variety of Hollywood union organizations, and even Master Card and Pfizer.”
  • In a related post, The Next Web reports that the Business Software Alliance (BSA) supports SOPA and commends Congress for “curb[ing] the growing rash of software piracy and other forms of intellectual property theft that are being perpetrated by illicit websites.”
  • Member of BSA include Adobe, Apple, Dell, Intel, Microsoft and 24 other tech companies.

Facebook Under Siege: Hackers Exploit XSS-Flaw in Massive Spam Attack

By
November 17, 2011
  • Facebook suffered one of its largest ever security breaches this week when hackers found a way to spread violent and explicit images to some users’ profiles.
  • Hackers reportedly tricked users into copying and pasting malicious Javascript code onto their browsers, thus providing attackers access to personal profiles.
  • “The ‘self-XSS’ exploit refers to the fact that social engineering techniques were employed to trick users into entering the code necessary to execute the attacks, as opposed to other types of XSS-based attacks where the perpetrators inject the code on to the Website,” reports eWeek.
  • Facebook reported yesterday that it had identified those responsible for the attack, was taking control of the spam and making plans for preventing such a future attack.
  • “Protecting the people who use Facebook from spam and malicious content is a top priority for us, and we are always working to improve our systems to isolate and remove material that violates our terms,” said a Facebook spokesperson, adding that no user accounts or data were compromised.

Mind Your Facebook Comments: Soon Accessible via Google Search

By
November 7, 2011
  • Google has developed a new indexing plan that marks a shift in its traditionally passive approach.
  • “Mind what you say in Facebook comments,” reports Wired, “Google will soon be indexing them and serving them up as part of the company’s standard search results.”
  • “Google’s all-seeing search robots still can’t find comments on private pages within Facebook, but now any time you use a Facebook comment form on other sites, or a public page within Facebook, those comments will be indexed by Google.”
  • The article suggests the new policy may upset developers and users alike.
  • “There are two primary requests you can initiate on the Web,” explains Wired. “GET requests are intended for reading data, POST for changing or adding data. That’s why search engine robots like Google’s have always stuck to GET crawling. There’s no danger of the Googlebot altering a site’s data with GET, it just reads the page, without ever touching the actual data. Now that Google is crawling POST pages the Googlebot is no longer a passive observer, it’s actually interacting with — and potentially altering — the websites it crawls.”

Vengeful Librarians: Is the CIA Monitoring Your Tweets Every Day?

By
November 7, 2011
  • In an effort to strengthen its counterterrorism and counterproliferation measures, the U.S. Central Intelligence Agency actively monitors over 5 million of the 140 million tweets posted daily.
  • The CIA monitors Twitter and Facebook daily, regularly briefing President Obama on popular posts and trends.
  • The McLean, Virginia-based monitoring team — called the “Vengeful Librarians” — tracks news and social media sources, using language to pinpoint origin.
  • “The CIA team has also used Twitter to monitor reports of real-time events, and can focus on a few Tweeters who are publishing accurate reports,” reports Digital Trends. “The team found that, in these situations, other Twitter users actively stamp out erroneous information when it is reported, which proves the usefulness of Twitter as a primary source for breaking news.”

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