For an additional $4 ($11.99 per month), Hulu is offering an ad-free option to streaming movies and TV shows. Those who prefer to pay $7.99 will still have to sit through ads. The move could help Hulu better compete with popular streaming services such as Netflix and Amazon that do not include advertising. It could also present the company with an opportunity to increase its revenue in order to invest in more content. This could prove vital since premium cable networks such as HBO and Showtime are making their programming available outside traditional cable bundles. Continue reading Hulu Introduces Ad-Free Option to Streaming for Additional $4

Netflix has let its deal with pay-TV channel Epix lapse, as it moves away from non-exclusive content to more exclusive content and original programming. Into that void, the smaller Hulu has inked a deal with Epix to stream its content beginning in October. Epix, owned by MGM, Lionsgate and Paramount Pictures, has the rights to numerous high profile films including “Hunger Games: Catching Fire” and “Transformer: Age of Extinction.” Epix also signed a deal in 2012 with Amazon Prime Instant Video. Continue reading Netflix Allows Its Epix Cable Deal to Run Out, Hulu Jumps In

Hulu will try its hand at programmatic advertising with a private ad exchange that should make buying ads more similar to the experience on Facebook or Twitter. The new automatic ad buying service will rely on Facebook video ad exchange LiveRail, but won’t leave the company’s traditional salespeople out of the equation. To make ads more valuable, Hulu will combine its own data with that of the advertiser to more narrowly target relevant viewers. Show-specific sponsorships won’t initially be offered. Continue reading Hulu Pursues Programmatic Advertising, Powered by LiveRail

As part of its effort to meet the entertainment needs of the postmillennial generation, Netflix is adding exclusive films and TV series to its service that target teenagers and tweens. Netflix has picked up a half-hour original series about a group of musicians called “Lost & Found Music Studios,” a series called “Degrassi: Next Class” that addresses the issues teens face as they get ready to enter adulthood, and “Fuller House,” the sequel to the popular 90s sitcom “Full House.” Netflix has also licensed two movies featuring YouTube stars — “Smosh: The Movie” and “Bad Night.” Continue reading Netflix to Offer Original Programming Produced for Teenagers

When PBS talked with “Sesame Street” producers about the future of the 45-year old children’s educational TV series, the choices were few. The show had been running a production deficit for years and suffered from changes in viewing habits. If the show wanted to continue production and stay on PBS, it only had one solution: find a production partner. HBO stepped into that role, highlighting a little known fact: that companies like HBO, Netflix and Amazon all take kids’ TV seriously. Continue reading Children’s Programming Counts on HBO, Netflix, and Amazon

Last week we reported that beneath the aura of excitement generated this year at SIGGRAPH 2015 by the prevalence of virtual reality, a number of compelling panels examined the nuts and bolts of creating VR experiences, including managing workflow and assets. Part 2 of our report on SIGGRAPH VR panels continues with coverage of the VR Village sessions Creating on the Edge and Convergences in Film and Games Technologies, featuring perspectives from professionals in production, post production, visual effects, gaming and journalism. Continue reading SIGGRAPH 2015: More on VR and 360 Degrees of Experience

Earlier this summer, we reported that Industrial Light & Magic was launching its new ILMxLAB division to develop virtual reality and augmented reality experiences for movie fans. The experimental division has now shown off three of its VR and AR proof of concept projects. In addition, ILMxLAB houses a team from Walt Disney Imagineering that’s working on futuristic Disneyland attractions. None of it would be possible without ILM’s unique blend of creative staff, cutting edge technology and years of expertise. Continue reading Industrial Light & Magic Creates VR/AR Projects in ILMxLAB

Beneath the aura of excitement generated this year at SIGGRAPH 2015 by the prevalence of virtual reality, a number of panels drilled into the nuts and bolts of creating VR experiences, including managing the workflow and assets. From a Birds of a Feather interest group discussion to panels of senior artists from the major studios and visual effects companies, almost everyone agreed that VR represents creativity on the edge. SIGGRAPH offered a 360 degree look at the issues and lessons learned thus far. Continue reading SIGGRAPH 2015: Talking About VR, 360 Degrees of Experience

SIGGRAPH 2015, the interdisciplinary conference on the latest computer graphics and interactive techniques, is underway at the LA Convention Center and runs through August 13. SIGGRAPHis unique as a trade event because it showcases both the state of the art in professional production as well as being one of the best places in the world to see and experience emerging technologies, talent and academic research. The conference theme, “XRoads of Discovery,” and the selection of Joichi Ito, director of the MIT Media Lab as the conference keynote speaker, underscore the future look. Continue reading SIGGRAPH 2015: XRoad of Discovery; Emerging Tech Conference Opens in LA

Comcast has turned to its theme park portfolio, which it acquired four years ago with its purchase of NBCUniversal, as a serious source of revenue. The company just committed to invest $1.6 billion to expand the Universal Studios Hollywood theme park in California — featuring a snow-capped Hogwarts Castle — and build a $3.25 billion theme park in Beijing, in partnership with Chinese companies, slated to open in 2019. Comcast invested $100 million for a new “Transformers” ride at Universal Orlando in 2013. Continue reading Comcast Commits to Theme Parks with Billions in Investment

Members of the Motion Picture Association of America have filed a lawsuit against MovieTube — “the search engine for free movies” — and third parties to force the disabling of sites providing access to pirated films including, recently, Disney’s “Avengers: Age of Ultron,” which is still in movie theaters. MPAA attorneys are trying another legal maneuver to hold third party ISPs responsible. This comes three years after the Stop Online Piracy Act (SOPA) was not passed by lawmakers, dealing Hollywood studios a blow in their efforts to thwart content thieves. Continue reading MPAA’s MovieTube Suit Tries New Legal Tack to Block Pirates

The rise in accessibility to 3D printing has provided avid fans and hobbyists with the ability to print their favorite characters and props from movies, TV shows, comics and video games, which often violates the intellectual property rights of entertainment companies. So far, Hollywood has not taken any significant legal action against 3D printers. Paramount Pictures, Marvel Studios and Warner Bros., however, are among those that have responded by releasing sanctioned 3D designs as a promotional tool prior to movie release dates. Continue reading 3D Printing Brings More Piracy Issues to Entertainment Industry

Hulu is considering adding an ad-free option to its service, to better compete with Netflix and Amazon Prime Instant Video, both of which do not stream ads to paid subscribers. While adding the option would show that Hulu recognizes consumer preference for ad-free streaming and would likely bring in new customers, it could also risk damaging the company’s current ad-supported business. TV channel owners are worried that consumers are becoming too used to ad-free TV, which is why Hulu’s original model appeals to them. Continue reading Hulu Considering Ad-Free Option for Its Subscription Service

According to an Ipsos study commissioned by Google, younger moviegoers are more inclined to watch movie trailers on YouTube than on television. While 54 percent of respondents age 13-24 indicated they are more likely to watch trailers via YouTube, an impressive 65 percent said that trailers they watch on YouTube will influence what films they end up seeing in theaters. In addition, a related study from Google and Millward Brown Digital found that 81 percent of moviegoers age 18-64 who watch movie trailers online turn to YouTube as well. Continue reading Movie Trailers Popular on YouTube, Mobile Viewing on the Rise

Hulu announced yesterday that its subscribers will have the ability to add Showtime for $8.99 per month starting in time for the July premieres of “Ray Donovan” and “Masters of Sex.” The deal represents the first time that the streaming VOD service has partnered with a premium cable channel to drive subscriptions. Hulu customers will still need to pay $7.99 per month to stream the other available content. Hulu, which originally launched as a free, ad-supported service, recently rebranded itself by removing the word “Plus” from the name of its paid tier. Continue reading Hulu to Offer Showtime for an Added Fee Beginning Next Month