John Green Helps Mental Floss Succeed with Magazine Videos

Mental Floss — a quirky magazine focusing on knowledge and trivia — has become an unlikely online video success story by deploying author and YouTube star John Green. Before writing “The Fault in Our Stars” and other acclaimed novels, the author worked for the magazine. A year ago, Green started “The List Show,” a weekly YouTube post for Mental Floss. His short segments reach millennials, boosting views to 81 million since February 2013, easily beating most magazine video competition. Continue reading John Green Helps Mental Floss Succeed with Magazine Videos

Digital Media Companies Present for Marketers at NewFronts

The Digital Content NewFronts are an annual event in which companies that offer digital video give marketers a preview of their upcoming programming so that marketers will consider buying commercials ahead of time. This year, the growing event featured The New York Times, AOL, Microsoft, BuzzFeed and others. Among the newest offerings, Condé Nast will announce its plans to rapidly expand its online video content at its NewFronts presentation next week. Continue reading Digital Media Companies Present for Marketers at NewFronts

AOL Launching Ad-Supported Streaming Video with Miramax

AOL announced it will launch a free streaming movie service through a new agreement with Miramax that will make Miramax’s library of films available to stream online and on mobile devices. Film selections will be refreshed each month. AOL’s new homepage video portal features clips from Moviefone, Huffpost Live, ESPN, Conde Nast and others. Through the new deal, AOL users will also have the ability to add Miramax titles to their rotation of news and entertainment video. Continue reading AOL Launching Ad-Supported Streaming Video with Miramax

Mario Batali to Kickstart New Dailymotion Original Programming

In an effort to attract more U.S. viewers, Paris-based online video site Dailymotion is pushing new original programming that it hopes will help the service compete with Google’s YouTube. Dailymotion plans to initially commit between $3 million and $4 million to produce up to six series this year that will include leading personalities from industries such as food, music and entertainment. The company is also courting U.S. firms as potential investors. Continue reading Mario Batali to Kickstart New Dailymotion Original Programming

Conde Nast and Amazon Join in Print and Digital Magazines

Condé Nast recently announced a collaboration with Amazon where the online retailer will manage the publisher’s print and digital subscriptions. The “All Access” service will be available for Vogue, Glamour, Vanity Fair, WIRED and others. Additional titles will be added later in the year. The partnership will introduce Condé Nast to new Amazon customers, where they can manage their print and digital subscriptions with their Amazon accounts. Continue reading Conde Nast and Amazon Join in Print and Digital Magazines

Yahoo Announces New Shows and Broadcast Partnerships

At this week’s Digital Content NewFronts event in New York, Yahoo announced a new slate of online comedies and lifestyle programs to be available this year. In addition to the original programming, Yahoo has partnered with WWE to create an online wrestling hub scheduled to launch this summer, and will feature select streaming content from Conde Nast Entertainment, ABC News and CNBC. Continue reading Yahoo Announces New Shows and Broadcast Partnerships

Not Enough Money to Go Around for Online Video Ads?

Online video continues to rise in popularity and online video advertising rates are falling. Prices for ads on top-tier sites in 2012 last year were down by 10 percent from 2011, according to estimates from video-ad company BrightRoll. And of the 39 billion videos viewed online in December, only 23 percent carried video ads, according to comScore. While there’s room for ad growth, there may not be enough money to go around. Continue reading Not Enough Money to Go Around for Online Video Ads?

Digital Magazine Prices Surpass Cost of Print Subscriptions

In what may indicate a shift in print to digital pricing patterns, Cosmopolitan readers will now have to pay $19.99 for a digital subscription to the magazine on iPads. The cost of a year’s subscription for the print edition is just $10. In both the book and newspaper industries, print versions are usually still more expensive than digital ones. Continue reading Digital Magazine Prices Surpass Cost of Print Subscriptions

Apple Newsstand Leads to Surge in Digital Publication Subs and Sales

  • Condé Nast reports a 268 percent increase in digital subscriptions for nine of its titles since joining Apple’s Newsstand two weeks ago.
  • Publisher of “The New Yorker,” “Vanity Fair” and “Wired” has seen a tenfold increase in digital subscriptions and single-copy sales across all platforms since September 2010.
  • “If other publishers are seeing the kinds of lift that Condé Nast is… it represents an initial validation of the demand for a separate area for periodicals, away from games like Angry Birds or social media apps like Instagram and Foursquare,” suggests paidContent.
  • However, while digital sales surge (Next Issue Media projects aggregate revenue of $3 billion by 2014), ad sales are reportedly slow to follow, which means publishers will need to carefully evaluate how to leverage the new consumer purchase activity on tablets.

Amazon to Unveil the Kindle Fire Today: First Real Competitor to the iPad?

  • Amazon is expected to announce its long-awaited Android tablet this morning at a press event in New York City.
  • The 7-inch backlit Kindle Fire is expected to launch by the second week of November, just in time for the holidays. “The iPad has many challengers, but analysts say Amazon’s could be different — it has a chance to be more than a wannabe,” reports The New York Times.
  • Amazon built its own custom version of Android, has included a streaming video service, and will feature the Amazon MP3 service and the Kindle bookstore.
  • In related news from The Hollywood Reporter, major magazine publishers — including Hearst, Conde Nast and Meredith — have signed deals to sell digital versions of their publications. One big holdout is Time Inc., but it’s being reported that a deal could be reached “hopefully by the end of the year.”
  • One publisher with an Amazon deal said: “You’ve got beauty and design with Apple, which we love. But with Amazon you have marketing, and ease of use. We’re very optimistic.”
  • Amazon’s terms seem to be similar to those offered by Apple. Publishers get 70 percent of Amazon sales while the retailer shares customer information with the publisher. But, the report notes that those numbers could fluctuate depending on the title and customer offer.
  • We’ll have more on this story following the press event…

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