DOJ’s Probe Into Google Focuses on Third-Party Ad Tools

The Justice Department is advancing its antitrust probe of Google with a more specific focus on how its third-party advertising business works with advertisers and publishers. The DOJ is also posing more detailed questions to executives inside the company, its rivals, advertising agencies, ad technology companies and publishers among others. Those questions center around Google’s integration of its ad server with its ad exchange, and Google’s requirement for advertisers to use its tools to buy ad space on YouTube. Continue reading DOJ’s Probe Into Google Focuses on Third-Party Ad Tools

Google Updates Algorithm, Guidelines to Aid Original Stories

Publishers complain that their news scoops, when posted online, are quickly nabbed and recycled by other publications, leading to a loss in traffic. To stem the flow, Google made changes to its algorithm and its guidelines to favor original reporting. Google vice president of news Richard Gingras said that the company would make it easier for readers to “find the story that started it all.” He later added that the shift also benefited Google Search and Google News in its efforts to “retain the trust of [its] users.”

Continue reading Google Updates Algorithm, Guidelines to Aid Original Stories

Apple Reportedly Pitching its Texture Service to Newspapers

In March, Apple purchased digital magazine service Texture, described as a Netflix for magazines, which lets subscribers read as many stories as they want from dozens of magazines for $10 per month. Now, according to sources, Apple — led by senior vice president of Internet software and services Eddy Cue — wants to add daily news and is in talks with The New York Times, Wall Street Journal and Washington Post about adding their stories to the app. The move is part of Apple’s increased interest in content. Continue reading Apple Reportedly Pitching its Texture Service to Newspapers

Apple Plans to Purchase Digital Magazine Distributor Texture

Apple announced that it is acquiring Next Issue Media LLC and the company’s digital subscription service, Texture. For $10 per month, Texture provides subscribers with access to all or part of more than 200 magazines on Apple and Android devices. The deal will give the tech giant an additional business line that provides recurring revenue, similar to Apple Music. It could also help Apple’s relationship with publishers. Texture was originally created to give publishers more control over digital distribution, but was later rebranded as a service that offers curated articles based on subscribers’ interests. Continue reading Apple Plans to Purchase Digital Magazine Distributor Texture

Google Debuts AMP Stories With Publisher Content for Mobile

Google is taking a step in the direction of Snapchat and Instagram Stories, with new technology for mobile devices that lets users easily create and publish visual-centric stories. Dubbed AMP stories, the technology, to debut first as a developer preview, features swipeable slides of text, photos, graphics and videos. Time Warner’s CNN, Condé Nast, Meredith Corp. and Vox Media were among the publishers that aided in its development. AMP stories does not yet allow advertising, unlike Apple News and Facebook Instant Articles. Continue reading Google Debuts AMP Stories With Publisher Content for Mobile

Publishers Retool Strategies for Distributing Content Online

Print publishers are learning from their freshman mistakes in creating online presences. Condé Nast, for example, debuted its video hub The Scene in July 2014, but by offering content from The New Yorker, Vanity Fair, Vogue and media partners such as ABC News, ended up overwhelming viewers and diminishing traffic. The publisher successfully refocused The Scene to target 18-to-34-year old women on Facebook, and now other publishers are also focused on distributing content on Facebook, YouTube and other popular digital platforms. Continue reading Publishers Retool Strategies for Distributing Content Online

IAB: Younger Viewers Prefer Internet Video Over Primetime TV

According to GfK research commissioned by the Interactive Advertising Bureau, digital video has surpassed primetime television in popularity among Internet viewers for the first time. IAB’s 2016 Original Digital Video Study found that adult respondents who view online video at least monthly indicated they were “most likely” to watch Internet video if given the option, followed by primetime broadcast or cable, and then local and national TV news, live televised sports and daytime TV (in that order). Meanwhile, Nielsen says 95 percent of time spent viewing video in Q4 2015 involved live or time-shifted TV. Continue reading IAB: Younger Viewers Prefer Internet Video Over Primetime TV

Spotify Introducing Video Content to Music Streaming Service

Spotify will debut video content on its Android app this week, and the iOS app by end of next week, in the U.S., the U.K., Germany and Sweden. Originally, the music streaming service planned to offer video in May, but has focused on testing videos on its apps with less than 10 percent of its users in the four launch markets. The content is mostly comprised of short clips from ESPN, Comedy Central, the BBC, Vice Media and Maker Studios, among others. Some companies, like Tastemade, are creating original, music-themed series. Continue reading Spotify Introducing Video Content to Music Streaming Service

Virtual Reality, Mobile and HDR Are the Future of Storytelling

Virtual reality is inevitably part of the conversation when talking about storytelling of the future, the topic of a CES panel moderated by Variety’s Janko Roettgers. “We’re in the first inning,” suggested Condé Nast executive Joy Marcus, about VR. “We’re looking at it as a game that might go into extra innings. But we have an issue with devices and price points.” Google and Samsung have come out with options that work with smartphones, added Marcus. “But the other devices are pretty damn expensive.” Continue reading Virtual Reality, Mobile and HDR Are the Future of Storytelling

Publishing Giant Condé Nast Buys Niche Music Pub Pitchfork

Pitchfork, founded in 1995, made a big name as a small independent music website and quarterly magazine that was an outsized tastemaker in the arena it served. The site’s lengthy reviews took independent music and its practitioners seriously, making it the benchmark for fans, college radio stations and concert venues. Now, Pitchfork Media, the company behind the website and magazine, has been acquired by publishing behemoth Condé Nast for an undisclosed sum, effective immediately. Continue reading Publishing Giant Condé Nast Buys Niche Music Pub Pitchfork

Apple to Launch News App with iOS 9, Adds More Publishers

Apple plans to include its Flipboard-like newsreader app, simply named News, in the upcoming iOS 9 this fall. First announced at WWDC in June with 18 publishers on board, News now touts more than 50 publishers. Conde Nast, Hearst and Vox Media are among the initial launch partners hoping that iPhone and iPad users will consume more of their content. While some publishers have expressed concerns about ad-blocking capabilities made possible by iOS 9, launch partners are pleased with Apple’s advertising terms. Continue reading Apple to Launch News App with iOS 9, Adds More Publishers

New Reddit CEO Faces Angry Site Users and Low Staff Morale

In the wake of Ellen Pao’s resignation as Reddit’s interim chief executive, co-founder Steve Huffman was brought in by the company’s board to take her place. Pao left after eight months in the wake of a mishandled firing of a popular employee, which triggered protests by hundreds of thousands of the site’s 160 million monthly visitors. Since Huffman left the day-to-day operations of Reddit in 2009, three years after its sale to Advance Publications, he founded online travel site Hipmunk where he will remain as CTO. Continue reading New Reddit CEO Faces Angry Site Users and Low Staff Morale

Spotify Pursuing Major Media Companies to Partner on Videos

According to insiders, Spotify is reportedly in discussions with numerous media companies, TV networks, online video producers and magazine publishers to introduce short video clips to its streaming service as early as this month. The additional content would be available on Spotify’s mobile platform as part of an effort to keep users more engaged, challenge YouTube’s video dominance, and help the service sell more advertising. Discussions with potential partners are believed to be at an early stage and Spotify has yet to announce any deals. Continue reading Spotify Pursuing Major Media Companies to Partner on Videos

Conde Nast Plans Scripted VR Series to Attract New Audience

Conde Nast is attempting to appeal to the online audience that does not read the company’s lifestyle magazine, so it will start expanding its online video offerings. The Conde Nast Entertainment (CNE) division will produce two original scripted virtual reality series with Jaunt VR, which recently announced its planned LA studio. These new series will be released on The Scene, Conde Nast’s online video platform. CNE plans to make 2,500 videos for The Scene in the next year with the help of new content partners. Continue reading Conde Nast Plans Scripted VR Series to Attract New Audience

Digital Newsstand Magzter Offers Unlimited Access to Pubs

Subscription-based app Magzter wants to become the Netflix of the magazine industry by offering customers unlimited access to nearly 2,000 titles. For $10 per month, subscribers can enjoy access to titles such as Maxim, ESPN and Fast Company among other popular publications. Magzter also plans to offer an alternative plan by which customers pay $5 per month to read any five titles on a monthly basis. The company is in competition with two other subscription magazine services: Readily and Next Issue. Continue reading Digital Newsstand Magzter Offers Unlimited Access to Pubs

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