AOL Launching Ad-Supported Streaming Video with Miramax

AOL announced it will launch a free streaming movie service through a new agreement with Miramax that will make Miramax’s library of films available to stream online and on mobile devices. Film selections will be refreshed each month. AOL’s new homepage video portal features clips from Moviefone, Huffpost Live, ESPN, Conde Nast and others. Through the new deal, AOL users will also have the ability to add Miramax titles to their rotation of news and entertainment video.

“We continue to evolve our content strategy to include all screens and all experiences,” said Ran Harnevo, president of AOL Video.

“With our Miramax partnership, we have our first foray into film and longform, bringing a cinematic experience to our premium content library and across our connected TV experiences,” he noted. “Having a premium launch partner in Miramax means that we bring some of the best, award-winning content to the Web in a format that is easily accessible to consumers.”

“Creating an ad-supported Miramax-branded channel on the popular AOL On Network is an exciting step as we remain committed to reaching Miramax fans through new and innovative platforms,” added Beth Minehart, Miramax EVP global digital. “We are delighted to partner with AOL on this digital offering, and we look forward to bringing a sampling of our iconic films to the AOL audience through its fast-growing multi-screen distribution network.”

“Miramax, which also has streaming deals with Netflix and Amazon’s Prime Instant Video service, has been trying to monetize its film library, which contains more than 700 titles,” reports THR. “New chairman Thomas Barrack recently told The Hollywood Reporter that the company would also be interested in acquiring other libraries and returning to producing its own TV series and movies.”

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