Streamers will have a major presence at the TV Upfront presentations to advertisers in New York this week. Research firm Antenna says nearly 25 percent of domestic customers of Disney+, Netflix and Max opted for reduced-price, ad-supported subscriptions in February, while more than half the customers for Hulu+ and Peacock opted for the same. Antenna CEO Jonathan Carson said that “given the choice, Americans are choosing ads,” which is good news for marketers, who were initially concerned that the shift from cable to a la carte subscription streaming would edge out advertising. Continue reading Ad-Supported Streaming Tiers Vie for Piece of the Upfront Pie

Spotify is adding new features that will allow for more social expression and help users discover new music, among other things. The audio streaming giant service is adding a video feed designed to recommend songs, podcasts and audiobooks via short clips, like those found on TikTok, YouTube Shorts and Instagram. “Previews,” as they’re called, allow users to swipe through content recommendations. Generated either via algorithm or configured by an artist or podcaster, the short videos are meant to encourage a deep dive into something new or saving for later.
Continue reading Spotify Launches New Video Feed to Keep Listeners Listening

OpenAI is piloting a $20 per month subscription plan called ChatGPT Plus for its text-generating chatbot. The paid plan offers benefits over the free version that include faster response times, access to ChatGPT even during peak periods and early access to new features. OpenAI will soon begin inviting U.S. customers to subscribe and said it plans to offer the Plus plan in more territories. Since debuting ChatGPT, the company has received feedback from “millions of people” using the viral to draft prose, edit content, brainstorm ideas, educate and assist with programming. Continue reading ChatGPT, the Fastest Growing App, Intros Subscription Plan

Popular game streaming service Twitch — owned by parent company Amazon — plans to shrink the amount of subscription revenue it shares with top creators. After earnings surpass $100,000 in a 12-month period, the split with these premium streamers will reduce from 70/50 to 50/50, the same subscription share Twitch makes available to all streamers. The change goes into effect in June 2023, but Twitch stars are already rebelling. Having already lost a number of top creators to YouTube Gaming, Twitch potentially finds itself in a precarious position. Continue reading Twitch to Reduce Revenue Sharing with Premium Streamers

Netflix is reportedly considering a move to enforce one of its terms of service: that a customer’s account credentials cannot be shared with individuals beyond the account holder’s household. The company recently introduced a limited test that displays a warning that reads, “if you don’t live with the owner of this account, you need your own account to keep watching.” It next prompts viewers with three options: to get an email or text verification code to authenticate the account, click on a button to verify later, or sign up for a new account. Continue reading Netflix Running Test to Curb Unauthorized Password Sharing

Apple TV 4K, with the launch of tvOS 12, is about to get Dolby Atmos surround sound. Dolby Atmos, initially launched in movie theaters, differs from other cinema surround sound systems by replacing a fixed number of audio channels with the concept of audio “objects.” With Atmos, sound designers and mixers can manipulate each sound as an audio “object” and place it anywhere inside the “virtual” theater. When Atmos is played back in a real theater, the mix is mapped to the speakers to recreate the original intent. Continue reading Apple TV Offers a Turnkey Premium Format With Dolby Atmos

Google’s YouTube will now sell Vevo’s music video clips directly to advertisers, as part of a deal struck late last year but just made public. Up until now, Vevo had the first pass at selling its own videos, leaving automated, remnant ad sales to Google. At YouTube’s “Brandcast” pitch event to advertisers, the company did not so much announce the terms of the deal, but let it slip that it was selling Vevo clips in its “Google Preferred” tier, which is a collection of its most valuable and most “brand-safe” content. Continue reading YouTube to Sell Vevo Music Video Clips Direct to Advertisers

Pandora Media is launching free on-demand music with 15-second ads, in an effort to boost declining revenue and users. In doing so, it inches closer to rival Spotify’s model. According to one source, the user will be able to queue up 15 minutes, 30 minutes or an hour of specific songs for every ad watched; the company is still testing models that mix music and ads. By offering free songs in exchange for ads, Pandora hopes to entice listeners to sign up for its $9.99 per month Premium on-demand tier, which was introduced in March. Continue reading Pandora Hopes to Convert Users with Free On-Demand Music

British video game developer, Lionhead Studios, recently announced that it plans to launch a new game console version of its free-to-play “Fable Legends” video game. The company, which was acquired by Microsoft back in 2006, believes that in offering the game for free, it can potentially attract millions of gamers that may eventually start paying for added gameplay features. The game, which will contain as many free features as possible, will be available to PC and Xbox gamers. Continue reading Free-to-Play “Fable Legends” Arrives to Video Game Consoles

File sharing network BitTorrent is now giving all artists the option to distribute their content in paid content bundles. A paygate-based distribution model is a major departure for the site that is infamous for its pirating. BitTorrent will get a 10 percent cut of the revenue from these paygate premium content bundles, while artists will earn a whopping 90 percent cut. The artists will also get access to valuable data about the consumers who are buying their content on BitTorrent. Continue reading Artists Get Major Cut from BitTorrent Premium Content Bundles

Spotify Chief Executive Daniel Ek defended his streaming service in a statement released Tuesday in response to Taylor Swift’s decision to pull her entire collection of songs from Spotify. Swift, whose latest album “1989” sold almost 1.3 million copies in its first week, pulled her collection from Spotify because she believes the company does not fairly compensate music creators. Ek, however, pointed out that his company has now paid $2 billion in royalties and helps prevent piracy. Continue reading Spotify Chief Exec Responds to Taylor Swift Pulling Her Music

Viacom’s Music Group is partnering with Spotify to provide consumers with free music from featured artists via their website and apps. The company will also provide music from its series and franchises, including MTV’s “Teen Wolf,” VH1’s “Love and Hip Hop,” CMT’s “Party Down South” and the “MTV Video Music Awards.” More than 150 Spotify playlists will be available across Viacom’s network of sites, while Spotify will promote them to its 40 million global users. Continue reading Viacom Music Group and Spotify Form Streaming Partnership

High-profile YouTubers — whether they be vloggers, athletes, musicians or beauticians — can now reach their audience through personalized mobile apps. Victorious, a startup led by three former Google executives, launched last week. The company has recruited several YouTube celebrities to use its app to post photos and videos, and communicate with fans. Victorious will allow the creators to make money from in-app purchases, advertisements and merchandise sales. Continue reading Startup Offers Customized Mobile Apps for YouTube Celebrities

A full 32-page version of YouTube’s contract for its upcoming premium music subscription service has been leaked online through the blog Digital Music News. So far, the most controversial clause included in the contract concerns the ability of major labels to agree upon lowered rates and therefore influence the rate of royalties paid to independent labels. The leaked contract was drafted to send to these independent labels, but is not a reflection of the actual signed deals.  Continue reading Contract for YouTube Premium Music Service Leaked Online

“Gravity” brought in 80 percent of its debut haul from 3D engagement, leading analysts to credit the film for bringing the format back into the spotlight. For studios and exhibitors, this is a plus because 3D tickets carry a large surcharge, potentially bringing in million of dollars. The recent increase in 3D interest can be partially attributed to the directors, including Gareth Edwards (“Godzilla”) and Marc Webb (“The Amazing Spider-Man 2”), who have been encouraging fans to see their films in 3D.  Continue reading Analysts Credit “Gravity” with Bringing 3D Back to the Spotlight