Digital Cinema is a hot topic this week at CinemaCon in Las Vegas on two specific fronts: the pursuit of alternative content to help fill theater seats during weeknights, and the need for a cost-effective electronic delivery system to transmit content to theaters. Still in its infancy, alternative content has already seen a number of success stories, including Met Live in HD (the Metropolitan Opera) and a 3D broadcast of the 50th-anniversary special of the BBC’s “Doctor Who.” Continue reading CinemaCon: Exhibitors Hope Alternative Content Will Fill Seats

In a ceremony at the Ray Stark Theater on USC’s Cinematic Arts campus last Thursday, Dean Elizabeth Daley joined George Lucas in welcoming three USC film professors to their new endowed chairs. Made possible by a generous gift from Lucas, the three new chairs — The Sergei Eisenstein Endowed Chair for Cinematic Design, the George Mélies Endowed Chair in Visual Effects, and the William Cameron Menzies Endowed Chair in Production Design — are now held by Bruce Block, Michael Funk, and Alex McDowell respectively. Continue reading USC Cinematic Arts Professors Installed in New Endowed Chairs

A new Glassware app called Preview allows Google Glass users to view a movie’s trailer just by looking at a movie poster. After the app is manually installed, if a Glass wearer looks at a poster, the film’s preview will automatically play from YouTube. The app was created by Takahiro Horikawa, who debuted the software in January, and has been making minor fixes since then. The idea behind the app is to allow users to go to a movie theater, view trailers, and then decide which film to see. Continue reading Glassware App Plays Trailers When You Look at Movie Posters

When mapping out product placement strategies, marketers often avoid scary movies so that consumers will not associate their brands with fear. However, a recent study from the University of British Columbia’s Sauder School of Business suggests that viewers, especially when alone, are actually more likely to remember products and think of them favorably when they see them in a scary movie. When subjects of the study experienced fear, they also experienced an emotional attachment to familiar brands. Continue reading Product Placement Most Effective When Viewers Are Scared?

Warner Bros. is planning to release its Kickstarter-initiated “Veronica Mars” movie, starring Kristen Bell, in 270 theaters on March 14, the same day the film will be made available to rent or purchase online. While independent studios and theaters have been experimenting with same-day releases in recent years, the move will mark the first time that a major Hollywood studio has distributed a movie theatrically and for home viewing simultaneously in the U.S. Continue reading “Veronica Mars” To Be Released in Theaters, VOD on Same Day

In what was perhaps the most forward-looking panel yet to appear onstage at the HPA Tech Retreat, a group of six professionals from across the post-production industry made the case Thursday afternoon that the future of post would be more distributed, more accessible, and very much dependent on cloud technologies. The “Virtual/Distributed Post” panel, moderated by Creative COW‘s Debra Kaufman, featured individuals working to develop and deploy technologies that break the mold of traditional post-production facilities. Continue reading HPA Tech Retreat: Panel Ponders New Era of Post Production

A panel of experts from across the entertainment industry convened at the HPA Tech Retreat on Thursday morning to discuss the importance of increasing pixel counts in next generation televisions and displays. While so-called “4K” or Ultra HD televisions have now appeared on the market from nearly every major consumer electronics manufacturer, there has been some debate about whether simply increasingly resolution truly improves picture quality. Continue reading HPA Panel Discusses Pixel Count in Next-Generation Displays

The Oculus Rift virtual reality headset was developed with video games in mind, but is becoming a compelling possibility for filmmakers as well. A 360-degree interactive video of a live performance by Beck proves to be truly immersive, making the viewer feel as if he or she is on stage with the musician. Makers of the Rift took to this year’s Sundance Film Festival to interact with filmmakers and see how the virtual reality technology can potentially be used in cinema. Continue reading Oculus Rift: Virtual Reality Headset Goes Beyond Video Games

Sony introduced its FDR-AX1 Handycam last September, which the company billed as “the world’s first consumer 4K camcorder.” However, its price tag, form factor and extensive features seemed more professional than consumer. At CES, Sony unveiled the more compact and affordable FDR-AX100, which at $1,999 should appeal to 4K early adopters. The Ax100, expected to hit shelves in March, features a 1-inch 14.2-megapixel Exmor R CMOS sensor, larger than those typically found in camcorders. Continue reading Sony Introduces New $1,999 4K Consumer Camcorder at CES

Immersive technology was all the rage as wide screens took over cinema in the 1950s. Its impact was made real again in three manufacturers’ booths at the 2014 International Consumer Electronics Show. Samsung, LG and Hitachi all showed impressive 105-inch diagonal, “5K” displays. The immense curved screens, featuring an ultra-wide 21:9 aspect ratio, are the first of their kind to present movies this close to their native cinematic format. Continue reading Ultra HD Flirting with Aspect Ratio: Video Curves That Please

Billed as, “professional grade motion capture without cameras, cords, or specialized studios,” YEI Technology is promoting its PrioVR suit as the next step in full-body immersion. The 17-sensor, inertial sensing suit can be put on with minimal effort and promises to offer 360 degrees of low-latency, wireless motion capture. The system offers a great deal in terms of virtual reality gaming, but could also make waves for independent cinematographers looking for low cost motion capture. Continue reading YEI Demos PrioVR Suit: Combines Motion Capture and Gaming

Yesterday we published a first pass list of products and services we’re looking forward to seeing next week at the annual Consumer Electronics Show. Today we’re continuing the list with more that should be of interest to those who work in entertainment media technology. While yesterday’s report focused on gaming, wearable devices, connected vehicles and 3D printing — today’s list takes a look at cameras and camcorders, media players, streaming media and some very large Ultra HD televisions. Continue reading CES 2014: Compelling Products Generating Early Buzz (Part 2)

During the Consumer Electronics Show in Las Vegas next week, LG Electronics is planning to unveil its 31-inch “Real 4K” 31MU95, the company’s first 4K PC monitor. While manufacturers such as Asus, Dell and Sharp already sell 4K monitors with 3840×2160 resolution, LG’s first offering will tout 4096×2160 resolution at a 16:9 aspect ratio, the ultra-wide 4K resolution favored by the film industry. LG’s 4K monitor is intended for professionals in visual industries including design and film. Continue reading LG to Debut its First Ultra HD PC Monitor at CES Next Week

At January’s 2014 International CES in Las Vegas, the ETC reporting team will be looking at how vendors are positioning 4K UHD TVs, including what features they consider compelling, and how they are building out the full consumer experience with an ecosystem of products and services. Features we’ll be watching for include resolution and pixel count, extended dynamic range, wider color gamut, a “director’s intent” setting, the latest in 3D, advances in audio, and more. Continue reading CES 2014: Exciting Possibilities for Future of 4K Ultra HDTV

Part two of “The Hobbit” trilogy, out this week, is back with the much-debated High-Frame-Rate (HFR) 3D format — but with some changes. The 2012 “The Hobbit: An Unexpected Journey” boasted 48 frames per second, but some of the criticism of the format was that the super-HD quality was an eyestrain. The new “The Desolation of Smaug” maintains the HFR; however, director Peter Jackson says he’s toned down the sharpness of the image to make it look more “filmic.” Continue reading Newest Installment of “The Hobbit” Trilogy Improves Upon HFR