DirecTV is increasing its rates in 2014 due to the rising costs of television programming. In addition to programming costs, sports broadcasting prices have risen, while DirecTV subscriptions have fallen. The pay TV company is considering more focused, over-the-top options, but not a broad video-on-demand service. However, some are questioning claims of rising programming costs and suggest there are actually increases in premium channel subscribers. Continue reading DirecTV To Increase Rates in 2014 While Subscriptions Fall

A new study released yesterday by PricewaterhouseCoopers indicates that 44 percent of today’s consumers would prefer an a la carte system, while 73 percent note they would prefer a la carte or at least more customization of current packages. Notably, a mere 14 percent of consumers are satisfied with the status quo. However, since only 38 percent said they would be willing to pay more than $3 monthly per channel, it does not seem likely that TV providers would stray from bundling. Continue reading Cable Customers Want Change, But Seem Unwilling to Pay

The National Football League and Twitter are partnering to deliver football highlights and related content through the social media service. Content will include in-game highlights from the NFL Network on Thursdays and clips from games after they’ve aired on CBS and Fox. The NFL will offer news, analysis and fantasy football advice. The move is part of Twitter’s Amplify program that allows TV content owners to integrate programming in Twitter feeds. The revenue from embedded ads will be shared by the companies. Continue reading Social TV: NFL Highlights Coming to a Twitter Feed Near You

Speaking at Advertising Week on Monday, Twitter exec Matt Derella noted that 85 percent of American consumers watch TV with a phone or tablet in their hands, while 70 percent of tweets are sent during programming rather than commercials. He suggests that these statistics are an important sign. This could mark a second revolution for TV viewing — the first being when consumers began channel-flipping with remotes, and the second involving the inclination to contribute via social media. Continue reading Advertising Week: Twitter Sees Opportunities in Social TV

YouTube this week announced a new feature that will soon allow its users to watch video content offline. Starting in November, Google’s YouTube mobile apps will enable users to download content for offline viewing within a 48-hour period following the downloads. While the new feature may be a win for video fans when they are not online, some industry execs speculate that the move will not have much of an impact on total viewing numbers or advertising dollars. Continue reading YouTube Mobile Apps Will Soon Add Offline Viewing Feature

ETC staffers Tim Miller, Don Levy and Phil Lelyveld visited Los Angeles-based Maker Studios in August. Maker Studios is a media company founded by YouTube artists in 2009, “the only network that provides partners a full range of vertically integrated services including development, production, promotion, distribution, sales, marketing and merchandise services.” The company manages 60,000 channels and claims to have more than a billion monthly subscribers. Continue reading EXCLUSIVE: ETC Meets with Multichannel Network Maker Studios

Music video company Vevo, a joint venture between Sony Music Entertainment and Universal Music Group, is making the transition from YouTube to television in an approach intended to generate revenue for the companies that create the videos. Vevo will deliver on-demand music videos and launch a channel of original programming via Apple TV set-top boxes and Samsung TVs. While the Samsung launch is likely a few weeks away, Apple could launch its Vevo Apple TV app this week. Continue reading Vevo Returning Music Videos to Television with New Channels

The National Music Publishers Association (NMPA) has filed a lawsuit against Fullscreen, a multi-channel network of popular YouTube channels. The association claims that the company is using unlicensed music in its videos. Fullscreen serves more than 10,000 YouTube channels, including channels owned by Nintendo, Pepsi and Lexus. At the same time, the NMPA is forming an agreement in principle with Maker Studios for music licensing. Continue reading YouTube Multi-Channel Network Sued By Music Association

Television is becoming an important part of Twitter’s advertising strategy. In May, Twitter revealed an experimental advertising plan that will allow companies to use Twitter to directly engage with consumers who see their TV commercials. Twitter reported that users who are shown promoted tweets had a 58 percent higher intent to buy compared with people who only viewed the TV ad. Rates of user engagement were 27 percent higher than previous averages for companies using Twitter to reach customers. Continue reading Companies Can Target Viewers While They Tweet on Shows

Machinima is the latest Internet company to attempt to launch an online TV video service. The company is looking to develop and license content, and operate as an over-the-top video subscription service, bypassing traditional pay TV providers. In 2012, Google led a round of investment with $35 million. Machinima is attempting to raise additional funds, and has recently started talks with studios for producing original content. Continue reading Machinima Moves Closer to Becoming Online Pay TV Service

Video game “re-stream” is a popular video genre on YouTube where gamers post recorded video of their gameplay, sometimes accompanied by voice-over commentary. One of the most popular channels is Machinima, which is looking to transform itself from a YouTube channel with billions of monthly views to a real media company. It may be the future of television, so long as Machinima, and others like it, can overcome copyright issues and create a sustainable model. Continue reading Machinima Looks to Turn Game Re-Streams into Big Business

Social TV startup SimulTV launched a video viewing app last month for tablets and the Web. According to a soon-to-be-released study from the startup, online video engagement is on the rise. The top 200 YouTube channels, very few of which come from major brands or media entities, have thus far published nearly 187,000 videos that have generated 144 billion views, 520 million comments and a billion “likes.” Leading areas include gaming, entertainment and comedy. Continue reading Online Video Trends: Tips for Increasing Viewer Engagement

Formerly known by its codename “Falcon Ridge,” the next generation of Intel’s Thunderbolt interface will officially be known as “Thunderbolt 2.” The Thunderbolt technology has become one of the standard ports for Apple computers, but has experienced slower adoption with PCs. Intel is hoping that the mainstream adoption of 4K video technologies will help drive interest in the next iteration of its high-bandwidth Thunderbolt bus. Continue reading New Thunderbolt 2 from Intel Doubles Bandwidth, Targets 4K

In January, comedy channel Smosh became the top YouTube channel when it surpassed Ray William Johnson. It then became the first channel to hit 8 million subscribers, and then 9 million. Created by Anthony Padilla and Ian Hecox under the Alloy Digital umbrella, Smosh became the first to reach eight-digits yesterday with 10 million subscribers. The rapid growth of the channel reflects the recent explosion in popularity of online video. Continue reading Smosh: First YouTube Channel to Hit 10 Million Subscribers

In its effort to become a news destination for young adults, BuzzFeed announced it will debut “CNN BuzzFeed” today, a new YouTube channel based on CNN reporting. It plans to feature current and archival content (about three videos a week to start), designed for sharing via social media platforms. BuzzFeed already has several YouTube channels, but the CNN partnership marks its most comprehensive with a traditional media company. Continue reading CNN BuzzFeed to Launch Today: Targets 18-34 Demographic