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New Hollywood Turns to YouTube with Original Content

By emeadows
March 20, 2013

A new YouTube-funded channel called the Jash Network has launched from a group of comedy creators led by producer Daniel Kellison, edgy comedienne Sarah Silverman, indie star Michael Cera and entertainers Reggie Watts, Tim Heidecker and Eric Wareheim. YouTube executives approached Kellison to be part of an initiative that is spending several hundred million dollars to develop high-quality original content for the site. Continue reading New Hollywood Turns to YouTube with Original Content

Online Video Strategies: Does YouTube Really Need Hollywood?

By Dennis Kuba
November 4, 2011

Analyst Anthony DiClemente of investment firm Barclays Capital estimates YouTube’s revenues at $1.6 billion, which suggests the “site’s revenue has now synced up with the price Google paid for it five years ago,” reports AllThingsD.
Analysts debate the global percentage of Web video revenues YouTube has captured, but seem to agree that it “is finally a big business that makes serious money.”
Is the Hollywood channels strategy the next big step for YouTube to take on the traditional TV and cable networks?
“The big idea behind that one, after all, is to create stuff that advertisers will be happy to pay a premium for,” suggest the article. “But if YouTube is already generating $1.6 billion a year for non-premium stuff, why bother?”
AllThingsD suggests that the new “channel strategy is a big focus for YouTube, but it doesn’t mean the site is abandoning what’s already working.”