YouTube Opens Live Streaming to More Channels this Week

YouTube announced that it will now offer its live streaming to any channel owner with at least 1,000 subscribers. This is the next step in the site’s efforts to make live online video more robust and attractive. Last year, YouTube offered select publishers the ability to charge for live streams, and earlier this year it introduced a new live video platform that features DVR and real-time auto-transcoding functionality. Continue reading YouTube Opens Live Streaming to More Channels this Week

Boxfish CEO Hopes Second Screen App Will Build Better TV

Palo Alto-based Boxfish released a new Android version of its second screen TV guide app last week. The Boxfish app, which first launched on iOS in August 2012, monitors conversations in real time based on nearly 1,000 U.S. channels in order to make TV searchable via key topics. The data that is analyzed by Boxfish could potentially one day power consumers’ DVRs and cable boxes. Since last year’s iOS launch, the company has been working to perfect the identification of topics. Continue reading Boxfish CEO Hopes Second Screen App Will Build Better TV

YouTube Tells Advertisers Site Has 1 Billion Monthly Viewers

YouTube announced on Wednesday that it has reached the milestone of 1 billion monthly viewers. Google’s popular video-sharing subsidiary shared the news with advertisers at an extravagant upfronts presentation event at the YouTube Space production studio in Los Angeles, where Robert Kyncl explained that the amount of video the site streams on a monthly basis has grown 50 percent in the last year. Continue reading YouTube Tells Advertisers Site Has 1 Billion Monthly Viewers

New Hollywood Turns to YouTube with Original Content

A new YouTube-funded channel called the Jash Network has launched from a group of comedy creators led by producer Daniel Kellison, edgy comedienne Sarah Silverman, indie star Michael Cera and entertainers Reggie Watts, Tim Heidecker and Eric Wareheim. YouTube executives approached Kellison to be part of an initiative that is spending several hundred million dollars to develop high-quality original content for the site. Continue reading New Hollywood Turns to YouTube with Original Content

Online Video Strategies: Does YouTube Really Need Hollywood?

  • Analyst Anthony DiClemente of investment firm Barclays Capital estimates YouTube’s revenues at $1.6 billion, which suggests the “site’s revenue has now synced up with the price Google paid for it five years ago,” reports AllThingsD.
  • Analysts debate the global percentage of Web video revenues YouTube has captured, but seem to agree that it “is finally a big business that makes serious money.”
  • Is the Hollywood channels strategy the next big step for YouTube to take on the traditional TV and cable networks?
  • “The big idea behind that one, after all, is to create stuff that advertisers will be happy to pay a premium for,” suggest the article. “But if YouTube is already generating $1.6 billion a year for non-premium stuff, why bother?”
  • AllThingsD suggests that the new “channel strategy is a big focus for YouTube, but it doesn’t mean the site is abandoning what’s already working.”