Leaders Discuss Multi-Screen Experience and Future of OTT

A Digital Hollywood panel on the “multi-screen OTT experience” took a look at the entire ecosystem in a conversation led by Altman Vilandrie & Company director Jonathan Hurd. “A year ago, the multi-screen experience would have meant something different than today,” he said. “This year, we’ve had a big disruption with the Virtual MVPD (Multichannel Video Programming Distributor) model, including Sling TV, PlayStation Vue and, soon, the introduction of a similar service from Hulu. Where are the pain points for consumers?” Continue reading Leaders Discuss Multi-Screen Experience and Future of OTT

Digital Native Content Appeals to Brands, Creatives, Viewers

The real-time series “@SummerBreak” is the biggest hit on social media that you probably never heard of. The fact that largely unknown shows draw massive viewer numbers is one of the key characteristics of what many are now calling digital native content. Digital influencers and online celebrities have spawned profitable media empires and some of them have parlayed that to play a role in more traditional media. Many, however, are happy to stay in their online universe where viewers are family and the paychecks are hefty. Digital native content was the subject of a CES panel this week. Continue reading Digital Native Content Appeals to Brands, Creatives, Viewers

Panel Weighs Possibility of a Single Global Drone Regulation

A CES 2017 panel on drones and regulation, led by CTA vice president of tech policy Doug Johnson, brought together representatives from the U.S., U.K., Mexico and Singapore. By the time the session was over, Jaime Reyes Robles, secretary of innovation, science and technology for the state of Jalisco in Mexico, had exchanged cards and the possibility for meetings with Federal Aviation Administration’s Marke “Hoot” Gibson and Amazon vice president for global innovation policy and communications Paul Misener. Continue reading Panel Weighs Possibility of a Single Global Drone Regulation

Beyond the Headlines: This Year’s Outliers of Interest at CES

If you look hard enough, CES is often the place to discover smaller, less publicized technologies and products that could become the seeds for something practical and useful to the ETC member companies. This year I came across several that fit this description, including a technology called SynTouch that could prove beneficial to haptic feedback R&D and physical product quality control, a simple and elegant method from ManoMotion to use hand gestures as a user interface, an OLED necklace that could lead to the launch of a social e-collectible marketplace, and a tiny chip from Chirp Microsystems that could provide a compelling motion capture solution. Continue reading Beyond the Headlines: This Year’s Outliers of Interest at CES

Companies Showcase Next Wave of AR and VR at CES 2017

The primary takeaway from the companies showing in the AR and VR Marketplaces in LVCC South Hall was that many new products look similar to last year’s devices, but they offer significant improvements that will make the experience they deliver more compelling. Mobile VR headsets are finding ways to capture lean-in movement, blurring the difference between new offerings and the high-end VR HMDs such as Oculus Rift and HTC Vive. AR glasses are getting lighter, clearer and brighter. And startups are exploring opportunities to bring VR and AR experiences into current social media platforms and build on media sharing habits. At CES this week, we learned compelling news from the likes of ODG, Zeiss, Lumus, Vuzix, DTS and others. Continue reading Companies Showcase Next Wave of AR and VR at CES 2017

Industry Vets Discuss Goals of Producing Immersive Content

Niko Chauls, director of emerging technology for the USA Today Network, and David Hamlin, executive producer of the “VRtually There” series, sat with ETC’s Phil Lelyveld for a one-hour conversation at CES. USA Today Network has the largest newsgathering force in the U.S., comprised of 109 local properties plus USA Today. Chauls has a near-term goal of delivering 360-degree segments reliably on a weekly basis. He sees a reliable flow of quality 360-degree content as the key to both growing the audience and attracting advertising sponsors. Hamlin would like to gear his team up to deliver three stories per week. He reiterated that it is good storytelling that builds the audience and attracts advertisers. Continue reading Industry Vets Discuss Goals of Producing Immersive Content

Sony CEO Reveals Plan to Make Products ‘Objects of Desire’

During his CES presentation, Sony president and CEO Kazuo Hirai revealed plans for the company’s future, including an emphasis on creating personal experiences for customers, generating sustainable growth for the Sony brand through continued innovation, and developing new products as “objects of desire.” “When you experience one of our products, interact with one of them, we want to generate an emotional response,” he explained. Hirai recognized Mike Fasulo, president/COO of Sony North America, for his “incredible efforts in this pursuit,” and announced the company’s new 4K OLED offerings, new 4K Bravias and Android TV OS. Continue reading Sony CEO Reveals Plan to Make Products ‘Objects of Desire’

Microsoft Brings Cortana to Nissan, Amazon Signs Ford Deal

Nissan CEO Carlos Ghosn delivered a CES keynote that addressed the company’s goal to integrate Microsoft tech into its automobiles. Nissan’s connected vehicles will use Microsoft programs including the Cortana voice assistant, Dynamics, Office 365, Power BI and Skype for Business. Microsoft is launching a new Connected Vehicle Platform based on its Azure cloud platform, and the Renault-Nissan alliance will be the first automotive partner for the tech giant’s new initiative. The move comes during increased competition in automotive tech; Amazon, for example, is looking to get its virtual assistant Alexa into cars and just announced a deal with Ford. Continue reading Microsoft Brings Cortana to Nissan, Amazon Signs Ford Deal

Under Armour Collects Data for Smart Shoes, Digital Pajamas

In his keynote address at CES 2017, Under Armour founder/chief executive Kevin Plank had a long wind-up to the afternoon’s highlight: multiple gold-medal Olympian Michael Phelps on stage, encouraging everyone in the auditorium to get up and “Jump Around” to the infectious beat of the House of Pain anthem. Phelps was doing more than dancing. All it takes is six jumps for him to activate his brand new Under Armour shoes, connected to the company’s MyFitnessPal app as of February 1. The company also introduced a new focus on sleep. Continue reading Under Armour Collects Data for Smart Shoes, Digital Pajamas

Roku Readies 4K HDR Platform, Announces New TVs at CES

Roku is introducing new hardware at CES this week, including a number of 4K TVs featuring Dolby Vision HDR (high dynamic range). The company, whose app platform is now the basis of 13 percent of smart TVs sold in the U.S., has partnered with Element Electronics on Roku TVs expected to hit shelves later this year. TCL, which uses the Roku TV program for all its smart TVs, is also introducing new Roku-based 4K HDR TVs. And Hisense unveiled its H4 series, the company’s first 4K HDR Roku TVs. Dish, Dolby, Element, Hisense, Hitachi and TCL are among the vendors showcasing Roku TVs in Las Vegas. Continue reading Roku Readies 4K HDR Platform, Announces New TVs at CES

Lenovo Plans to Launch Windows VR Headset Later This Year

Microsoft is planning a push into VR this year with its Windows Holographic software and Windows-compatible VR headsets. At CES, Chinese consumer tech company Lenovo is previewing its own upcoming headset based on the Windows Holographic platform (users will need a PC with Windows 10), which is expected to launch during the second half of 2017. Priced under $400, it seems Lenovo is looking to compete with the Oculus Rift, HTC Vive and PlayStation VR. Interestingly, the unnamed Lenovo headset will also feature the ability to run some augmented reality experiences using external cameras. Continue reading Lenovo Plans to Launch Windows VR Headset Later This Year

Apparel as Wearables: Fashion Industry Tries On Smart Fabric

Another wearable that is in its infancy is smart fabrics, suggests Digital Trends mobile editor Malarie Gokey, noting that most are currently focused on fitness and sports. During a CES session, Sensoria Inc. co-founder/chief executive Davide Vigano pointed out that one of the draws of smart fabric is “established research on the inaccuracy of wristband devices.” “Also, putting on clothes in the morning is something we all do,” he added. The fashion industry is also beginning to discover smart fabric, making it a rising trend. Continue reading Apparel as Wearables: Fashion Industry Tries On Smart Fabric

Fashion, Sensors Join Forces in Luxury Bracelet with a Secret

Dr. Gerald Wilmink, founder and chief executive WiseWear, did not set out to create a high-fashion bracelet with sensors that allow the wearer to discreetly call for help in an emergency. His initial impetus to create wearables came from his grandfather, who suffered from a disease that combined features of Parkinsons and Alzheimers. That’s why WiseWear’s first wearable was a hearable, WiseAid, that combined the features of a hearing aid with an ability to predict falls, by looking at motion, balance and gait. Continue reading Fashion, Sensors Join Forces in Luxury Bracelet with a Secret

Wearables on the Rise: Innovators Show Disruptive Products

As part of the FitnessTech Summit at CES 2017, FitWell founder/chief executive Ted Vickey brought together a small group of “disrupters” in the fitness industry to show applications that can and do make a difference in peoples’ lives. Vickey is bullish on the possibilities. “By far, there are more users of fitness apps than there are members of health clubs,” he said. “And close to 73 percent of users say they feel healthier because of their app.” The disrupters showed a wide array of use cases. Continue reading Wearables on the Rise: Innovators Show Disruptive Products

AARP, Experts Discuss Development of Wearables for Seniors

At CES in Las Vegas, AARP vice president of innovation and product development Andy Miller brought together experts who look at the design of wearables for seniors. “Experience wins with regard to product design,” he said. “Are you looking through the lens of experience when you build products — or the features?” Gerontologist Dr. Alexis Abramson stresses that design for mature and older adults requires “thoughtfulness.” “This market has so many people and so much money,” she explained. “Why aren’t we stepping back and addressing them?”

Continue reading AARP, Experts Discuss Development of Wearables for Seniors

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