NewFronts: Amazon, Peacock Demo Product Placement Tech

Amazon and Peacock both showcased virtual product placement tech solutions at the NewFronts, demonstrating how marketers can substitute new brands into previously produced material. Currently in beta, Amazon’s new VPP tool lends immediacy to marketing decisions that were once locked months, if not years, in advance, placing products directly into existing content streams from Amazon Prime Video and the company’s Freevee streaming service. Peacock takes a slightly different approach with “In-Scene,” which identifies in-show opportunities for message-freshening during post. Both developments tap artificial intelligence to improve on past practices. Continue reading NewFronts: Amazon, Peacock Demo Product Placement Tech

40 Blue-Chip Media Partners Join Snapchat to Stream News

Snapchat’s new feature, Dynamic Stories, uses RSS feeds from 40 media partners to automatically generate Stories that will appear in its Discover section. Early partners include Axios, Bloomberg, CNN, Condé Nast, ESPN, The Wall Street Journal and Vice. Publishers are already seeing results, Snapchat reports, with The Washington Post reaching more than 1.1 million Snapchatters with coverage of the war in Ukraine. Using RSS automation, Snap is lowering the barrier to entry for legitimate news publishers by eliminating the need for manual updates. After their initial appearance the Stories will update in real time. Continue reading 40 Blue-Chip Media Partners Join Snapchat to Stream News

ViacomCBS Reports Rise in Revenue, Streaming Subscribers

In Q2 of this year, ViacomCBS — parent company of the CBS broadcast network, Showtime, Nickelodeon and the Paramount movie studio — saw revenue rise 8 percent to $6.6 billion and the addition of 6.5 million new streaming subscribers for a total of 42+ million. Net income was $1.04 billion or $1.56 per share, compared with $481 million or 78 cents per share year-over-year. Chief executive Bob Bakish said the company looks forward to scaling Paramount+ offerings, referring to a deal with Comcast to launch it on Sky in Europe. Continue reading ViacomCBS Reports Rise in Revenue, Streaming Subscribers

Free Streaming Service Offers Local News, Premium Content

Allen Media Group this week announced Local Now, its ad-supported streaming service that provides local news and entertainment content. Available on most major platforms with plans for expansion, Local Now has been in development for more than three years and emphasizes curated local content. According to Byron Allen, the founder, chair and CEO of Allen Media Group, the service “uses proprietary software and artificial intelligence to produce, aggregate, curate, and stream — in real-time — local news, weather, sports, traffic, movies, TV shows, documentaries, and channels geo-fenced to the user’s zip code.” Continue reading Free Streaming Service Offers Local News, Premium Content

Twitter Considers New Strategies for More Revenue Streams

The majority of Twitter’s revenue comes from targeted advertising, but the company is now developing a subscription product that it has considered for years to create a new revenue stream. According to eMarketer, Twitter’s portion of the global digital ad market remains at 0.8 percent and has grown at a slower pace than those of Facebook and Snap. Its U.S. user base has also leveled off. The COVID-19 pandemic and pressure from investors to drive growth are other factors influencing Twitter’s decision to move forward. Continue reading Twitter Considers New Strategies for More Revenue Streams

Apple Begins Working on Its Own Cellular Modem for Devices

Apple has begun building its own cellular modem for smartphones, to replace those now purchased from Qualcomm, according to Apple senior vice president of hardware technologies Johny Srouji. He added that it is one of the few wireless chips that Apple designs, along with the W-series in the Apple Watch and U1 Ultra Wideband (UWB) chip in the iPhone. In addition to reducing costs, moving the modem in-house could eventually lead to cellular connectivity becoming a standard feature for the iPad, Apple Watch and other devices. Continue reading Apple Begins Working on Its Own Cellular Modem for Devices

Snap Expands AR Toolset, Announces Deals for New Content

Snap inked multi-year deals for custom short-form content with Disney, NBCUniversal, ViacomCBS, the National Basketball Association and the National Football League. It released plans for original content including unscripted series, docuseries, and scripted dramas and comedies. In partnership with The Washington Post, Bloomberg and ESPN, Snap will produce “Happening Now,” a breaking news feature. It also revealed that 170+ million people use its augmented-reality tools daily, moving the technology into the mainstream. Continue reading Snap Expands AR Toolset, Announces Deals for New Content

Zoom Clarifies its Relationship with Law Enforcement and FBI

Zoom founder and chief executive Eric Yuan said his company will assist the FBI and law enforcement by providing end-to-end encryption only to paying customers, but not for the majority of those who use its free version, “in case some people use Zoom for a bad purpose.” During widespread U.S. protests over the death of George Floyd, Yuan’s comments did not go over well, with some users threatening to switch to rival services. But his words were misinterpreted and taken out of context. “We plan to provide end-to-end encryption to users for whom we can verify identity, thereby limiting harm to vulnerable groups,” explained Yuan. Continue reading Zoom Clarifies its Relationship with Law Enforcement and FBI

Pandemic Pushes the Demand for Thermal Imaging Cameras

FLIR Systems and Seek Thermal, two manufacturers of thermal imaging equipment, are working overtime to meet demand for companies preparing to return to work. One essential criterion for reopening has emerged as the ability to detect body temperatures of workers, to prevent spread of the coronavirus. Oregon-based FLIR’s shares rose about 16 percent after Reuters reported that Amazon plans to use thermal cameras at its warehouses and Whole Foods stores, although neither FLIR not Seek were listed as the supplier. Continue reading Pandemic Pushes the Demand for Thermal Imaging Cameras

Facebook Plans Section in Its Mobile App Called News Tab

Facebook is working on a publishing initiative called News Tab that will deliver news content partly curated by a team of editors to the social platform’s mobile app. The Silicon Valley company, which has primarily relied on algorithms to select news stories, plans to hire a team of experienced journalists to serve as editors and launch a test version of News Tab by the end of this year. “Our goal with the News Tab is to provide a personalized, highly relevant experience for people,” said Campbell Brown, head of global news partnerships at Facebook. Continue reading Facebook Plans Section in Its Mobile App Called News Tab

Latest Facebook Pitch to Publishers Offers Licensing Fees

Facebook, in preparation for a news section due to launch later this year, has offered news outlets as much as $3 million to license headlines and article previews. According to sources, Facebook has pitched Disney’s ABC News, Wall Street Journal parent Dow Jones, The Washington Post and Bloomberg, for deals that would last for three years. Google already offers AMP (Accelerated Mobile Pages) allowing articles to load quickly on smartphones, and Snapchat has revenue-sharing deals with publishers on its “Discover” tab. Continue reading Latest Facebook Pitch to Publishers Offers Licensing Fees

Twitter’s New Content Deals with Univision, WSJ and Others

Twitter hosted its second-ever Digital Content NewFronts event this week, showcasing a series of new and renewed video content deals. The social media mainstay announced 13 video content deals, including a new one with Univision that will cover Spanish-language sports, entertainment, and news, including 2020 election coverage. It also announced a deal with The Wall Street Journal for an original show called “What’s Now,” and other deals with major players like the NFL, Bleacher Report, CNET and others.

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Companies Bid On Their Own Brands For Google Search Ads

According to NetMarketShare, Google controls 81+ percent of the mobile search market, which is why many businesses believe buying ads on the platform is necessary to stay in business. Appearing on top of search results is critical for many companies, and buying ads is the best way to achieve that. The urgency heats up when it comes to branded keywords, whereby companies must bid on their own names or see their rivals capture the space. If Lyft, for example, doesn’t buy the ad, Uber likely will, and grab the top spot. Continue reading Companies Bid On Their Own Brands For Google Search Ads

Alternative Data Company Thasos to Offer Info to Bloomberg

Your smartphone creates data constantly, and now a few companies are leveraging it to give Wall Street traders a leg up on market movements. So-called alternative data includes a range of information, from credit-card charges to construction permits. Thasos is one of the leading companies reaping such data from about 1,000 apps, which share the user’s location. Beginning this month, AI-based data analytics firm Thasos Group will offer its data through Bloomberg terminals. Company founder/chief executive Greg Skibiski calls the smartphone a “beacon.” Continue reading Alternative Data Company Thasos to Offer Info to Bloomberg

Developers Are Able to Track Users Who Uninstall Their Apps

Uninstalling an app is no longer a sufficient method to remove it from your digital life. App developers and the companies that serve them have figured out how to identify users that have uninstalled an app and then bombard them with ads to try to get them back. Among the companies that currently offer uninstall trackers (as part of an overall toolkit for developers) are Adjust, AppsFlyer, MoEngage, Localytics and CleverTap. T-Mobile US, Spotify Technology, Yelp and Bloomberg are among the users of such tools, although the trackers are not always used to send ads.

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