RadicalMedia has been working on a project to present “great people” as holograms in venues optimized for augmented reality. Although much of the project is under wraps, more became clear recently when RadicalMedia partnered with Uncorporeal, a volumetric capture startup developing technology to create human holograms that can be used in VR or AR content. Headed by Sebastian Marino, formerly visual effects supervisor on “Avatar,” Uncorporeal’s eight staffers are veterans of Lucasfilm, Weta Digital and Electronic Arts. Continue reading RadicalMedia and Uncorporeal Develop Hologram Experience

On its opening weekend, “Star Wars: The Force Awakens” demolished box office records — as well as the trope that crowds no longer throng to movie theaters, even in the first days. The Walt Disney Company’s latest “Star Wars” movie brought in about $517 million globally, a success that is stunning in its size and scope, and that underscores Hollywood studios’ efforts to focus on repurposing the blockbuster, from “Avatar” to “Frozen.” According to Disney, 3D screenings account for 47 percent of the gross. Continue reading ‘Star Wars’ Smashes Box Office, Rallies Blockbuster Strategy

Google just debuted a tool that allows users to customize their Google apps with graphics related to “Star Wars,” in anticipation of the December 18 release of “Star Wars: The Force Awakens.” The user chooses the dark side or light side, and Google then redecorates Google Maps, Gmail, YouTube, Search and Android Wear with lightsabers, TIE fighters and other “Star Wars”-themed iconography. Google promises more “Star Wars” tweaks prior to the opening of the movie, which is expected to top “Avatar” in ticket sales. Continue reading Google Introduces Star Wars-Themed Customization for Its Apps

“Hunger Games,” “Divergent” and “Twilight” are Lions Gate Entertainment hits now morphing into theme park attractions in the U.S., U.K., China and the United Arab Emirates. Two theme parks near Atlanta and Macau, built by different companies, will host a “Hunger Games” stage show already slated to be performed in London and as part of a Lionsgate zone in a $3 billion entertainment complex being built in the United Arab Emirates. Meanwhile, 20th Century Fox announced yesterday that it plans to open a theme park in Dubai in 2018 that features Fox movies and TV shows such as “Aliens,” “Ice Age,” “The Simpsons” and “Sons of Anarchy.” Continue reading Lionsgate and Fox to Mold Movies into Theme Park Attractions

For box-office hit “The Martian,” 20th Century Fox and its Fox Innovation Lab developed a VR experience that will debut as a commercial release in the first half of 2016. The VR experience relies on Oculus headsets but will also be available with other devices. The experience is based on the lead character of the movie, putting viewers into the challenges faced by astronaut Mark Watney on Mars. Filmmaker Robert Stromberg said the “thrilling” experience aims to provoke a wide range of emotions including anxiety and success. Continue reading Fox Innovation Lab to Debut Virtual Reality with ‘The Martian”

At SIGGRAPH 2015, Autodesk executives David Morin and Ben Guthrie described virtual production, its relationship with virtual reality and some newly released tools from their company to aid in the process. Virtual production began with Peter Jackson’s “Lord of the Rings,” got a bump of recognition with “Avatar,” and has been used on many films since. According to Morin and Guthrie, the process, which lets filmmakers create virtual worlds in-camera and composite CG and live action on set, is achieving momentum. Continue reading SIGGRAPH 2015: Virtual Production, Cousin of Virtual Reality

Comcast has turned to its theme park portfolio, which it acquired four years ago with its purchase of NBCUniversal, as a serious source of revenue. The company just committed to invest $1.6 billion to expand the Universal Studios Hollywood theme park in California — featuring a snow-capped Hogwarts Castle — and build a $3.25 billion theme park in Beijing, in partnership with Chinese companies, slated to open in 2019. Comcast invested $100 million for a new “Transformers” ride at Universal Orlando in 2013. Continue reading Comcast Commits to Theme Parks with Billions in Investment

Croatian company MashMe has developed new software that allows users to create animated scenes and avatars of themselves using only a webcam. MashMe tracks even the most minute details of a person’s facial expressions and gestures to create animated avatars that can be used with services like Google Hangouts, Twitch and Skype. The company recently launched a Kickstarter campaign with a goal of raising $50,000, promising its contributors access to one of the two final software packages it plans to offer.  Continue reading MashMe Enables You to Create Animated Avatars in Real Time

For music fans that want to catch acts such as AC/DC, Drake, Interpol, Jack White and Vic Mensa perform at Coachella this weekend, much of the three-day festival will be streamed on YouTube. Three channels of performances, commentary and interactive profiles will be made available as well as a schedule feature that offers updates based on a user’s time zone and channel choice, and a virtual map feature that will include photos taken during the live event. Coachella’s YouTube channel is sponsored by T-Mobile. Continue reading Coachella to Live Stream Performances and More via YouTube

The annual HPA Tech Retreat, presented by the Hollywood Post Alliance, kicked off in Indian Wells on Tuesday. The February 9-13 event will feature more than 45 sessions, 75 roundtables, 100 speakers and 30 new product demos. “The Big Screen” was the week’s first panel. It focused on projection tech, and the promise of HDR, with a look at the potential of Dolby Vision. Panelists included NATO’s John Fithian, Todd Hoddick of Barco, David Keighley of IMAX, and Curt Behlmer of Dolby. Continue reading HPA Tech Retreat: Execs Look at Innovating the Big Screen

Speaking at the WSJD Live global tech conference in Laguna Beach on Wednesday, filmmaker James Cameron discussed how his upcoming “Avatar” sequels will be influenced by virtual reality, noting that he now directs his cast using VR headsets and is increasingly involving CGI designers more closely during the scriptwriting process. While he does not anticipate his three films to be viewed on VR headsets, Cameron envisions a future in which VR devices will impact how audiences experience movies. Continue reading WSJD Live: James Cameron on Virtual Reality and Cinema

Last week, chipmaker Intel introduced its own mobile app called “Pocket Avatars.” Unlike most of Intel’s functional software, Pocket Avatars is purely recreational. The app uses a smartphone’s camera and microphone to record the user’s voice and facial movements. Then the app translates those signals into a talking, animated avatar message that users can send to their friends. The free app is available for iPhones and Android smartphones. Continue reading Intel Enters the Mobile App Business with Avatar Messages

Major film studios — including 20th Century Fox, Disney, Paramount, Universal, Columbia Pictures and Warner Bros. — have filed a civil lawsuit against the now defunct entertainment website Megaupload and its founder, Kim Dotcom. The studios claim that visitors to the Hong Kong-based site illegally downloaded thousands of copyrighted works. Damages could reach a maximum of $150,000 for each infringement. In addition, four music labels filed a similar lawsuit yesterday. Continue reading Studios and Music Labels File Lawsuits Against Megaupload

The through-line of Saturday’s “The Future of Cinema” panel at the SMPTE Technology Summit on Cinema at NAB was entertainment technology evolution and experimentation, for better or worse, in the service of story and the entertainment experience. Panel members from MKPE Consulting, Entertainment Technology Canada, Group 47, IMAX, Disney and Deluxe discussed a range of topics including projection systems, light sources, frame rates, dynamic range, color gamut and what moviegoers will be looking for in their theater experience. Continue reading Panel Envisions the Future of Cinema at SMPTE Tech Summit

Panel discussions at the 2014 CES about 3D TV made one thing clear: adoption will rely on getting rid of 3D glasses. 3D TV was a big hit at last year’s CES, but was much less prevalent among the 4K madness at this year’s show. Industry execs who are hopeful that the technology will prevail insist glasses-free 3D TVs will get consumers excited about 3D again. James Cameron and his team are in research and development to improve the 3D experience for the Avatar sequels. Continue reading CES: 3D TV Must Go Glasses-Free to Take Off in the Home