“Morgan,” a horror film released by 20th Century Fox, has the distinction of being the first movie whose trailer was created with artificial intelligence. The studio partnered with IBM Research to develop what they’re calling a “cognitive movie trailer” largely created by AI. The IBM team faced several challenges, not the least of which is that the nature of horror is subjective. The team had to teach the system to be able to identify scary moments, and then make a trailer that audiences would find compelling. Continue reading IBM Uses AI to Create Trailer for 20th Century Fox’s ‘Morgan’

Since Amazon debuted Echo in 2014, digital tinkerers have been creating hacks to connect Amazon’s speakers to Sonos’ better speakers. Now, Sonos has introduced a system, developed with Amazon, to let users do just that. With a limited beta test version available this year, the system will be released widely in 2017. This partnership highlights a larger problem in audio technology: digital assistants from Apple, Amazon, Google and Microsoft are being held back by limitations in microphone technology. Continue reading Sonos-Amazon Partnership Highlights Need for Improved Mics

Google announced yesterday that eight-year-old video platform Anvato is joining Google’s cloud division. Anvato’s software “fully automates the encoding, editing, publishing and secure distribution of video content across multiple platforms,” according to the Google Cloud Platform Blog. Anvato’s Media Content Platform, which counts media companies such as NBCUniversal, Fox Sports and Univision among its many customers, is expected to help Google “enable scalable media processing and workflows in the cloud.” Google is looking to compete with Amazon and Microsoft in cloud storage. Its current media clients include Sky News and Spotify. Continue reading Google Ramps Up its Cloud Business with Purchase of Anvato

After failing to gain traction in the wearables market currently dominated by Fitbit and Apple, Jawbone has ceased production of its UP line of fitness trackers and reportedly sold its remaining inventory to a third party reseller at a discount. It is not clear whether Jawbone plans to manufacture the fitness trackers again in the future. The company has also discontinued its Bluetooth speaker business and is currently looking to unload remaining inventory. According to multiple sources, Jawbone has been looking to sell its Jambox wireless speaker business. Continue reading Jawbone is Selling Speaker Biz, Puts Fitness Trackers on Hold

At Avid’s third annual Avid Connect event, over 1,000 people gathered prior to the official opening of NAB 2016 to hear the company’s chief executive Louis Hernandez Jr. “We’re the most open, extensible company here,” claimed Hernandez. “We invite everyone to join the open movement. We can solve this connectivity problem once and for all.” Proof of this boast was the news that Avid and rival Adobe have collaborated to tightly integrate Adobe’s Premiere Pro editing toolset into Avid’s MediaCentral Platform. Continue reading Avid Debuts Integration with Adobe Premiere, NEXIS Storage

In a 21-page petition, a group comprised of the NAB, America’s Public Television Stations, the Consumer Technology Association and the AWARN Alliance is asking the FCC to authorize use of the new ATSC 3.0 transmission standard — what the collective refers to as “Next Generation TV” — in order to improve delivery of 4K broadcasting, streaming to smartphones and tablets, personalization features and IP-based services. ATSC 3.0 “will create the bedrock for continuing innovation by the television industry for decades to come,” claims the petition. Continue reading ATSC 3.0: NAB Calls on FCC to Authorize Next Generation TV

NAB and the Entertainment Technology Center at USC are coproducing a Virtual Reality Summit at the annual NAB Show on Wednesday, April 20, from 1:00-5:00 pm at the Las Vegas Convention Center. The half-day summit will address key concepts and lessons learned regarding VR production. Hands-on practitioners will discuss the technical and business aspects of producing content in this emerging marketplace, which some consider to be a new media type and art form. You can register for the Virtual Reality Summit and learn more about the NAB conference at the event’s website. Continue reading NAB and ETC to Present Virtual Reality Summit in Las Vegas

The 30th edition of the Game Developers Conference (GDC) set a record for event attendance, with more than 27,000 game industry professionals at last week’s conference in San Francisco’s Moscone Center. One of the major draws this year was the debut of the Virtual Reality Developers Conference (VRDC), an event dedicated to the creation of new video games, entertainment and technology around virtual and augmented reality (AR), which was held alongside GDC 2016. VRDC brought greater focus to the nascent field of virtual reality development. Continue reading GDC 2016 Tops Attendance Record, Celebrates Past & Future

At GDC 2016 this week, Oculus demonstrated its retail headset with 41 games, 30 of which will launch with the Rift. The headset already has a pre-order list backed up to July, four months past its initial March 28 release. Over four generations, Rift has improved, says one journalist, although the “screen door effect” still exists in games that are heavy in fine details such as “Project CARS” and less so in games with fewer details and more abstraction. The Rift’s head tracking and overall latency was also deemed “spot on.” Continue reading GDC 2016: Oculus Plans to Debut 30 Games with Rift Headset

Varun Nair of Two Big Ears Ltd. and Jean-Pascal (JP) Beaudoin of Headspace Studio gave an excellent primer on “Audio for Cinematic VR” at this week’s GDC VR Developers Conference at the Moscone Center in San Francisco. Beaudoin started by making two overarching points: the sense of presence in VR is proportional to the amount of immersion, and it is important to understand the Field of Audition (FoA – the sound space). The session also addressed three key types of sound space designs: diegetic audio, acousmatic audio and non-diegetic audio. Continue reading Cinematic VR Audio Discussed at Game Developers Conference

Pandora just launched AMPcast, which lets a musician communicate with his fans via audio messages that he can record on his mobile phone and post to run in conjunction with his music streams. Pandora, which has 80 million users, is competing in this space with Spotify, which has acquired startups to expand messaging and social networking. AMPcast also competes with Superphone, a new service from musician Ryan Leslie that uses SMS and users’ phone numbers to directly message fans. Continue reading Pandora Unveils AMPcast Social Audio Messaging for Artists

Sony announced the launch of its Future Lab Program, a new research and development initiative “that emphasizes an open creative environment and direct lines of communication with society, through which it aims to co-create new lifestyles and user value in the future.” Sony’s program will share prototypes with the user community during development and welcome feedback to help refine projects. The first project — a hands-free interface that offers a new way to experience audio — will be featured in Austin at the SXSW Interactive Festival. Continue reading Sony’s Future Lab R&D Program to Showcase Tech at SXSW

Slated for release in Q2 2016, Samsung’s new Gear 360 is a compact camera with two lenses designed to capture 360-video for its Samsung Gear VR viewing system. At 153 grams, the Gear 360 is one gram lighter than the new Galaxy S7 and includes a pair of microphones for audio capture, a microSD slot for memory expansion up to 128GB, and a removable battery for up to 140 minutes of active use. Unlike the Project Beyond 360-camera, with 16 HD cameras, demonstrated in late 2014, the Gear 360 appears to be aimed at consumer use. Continue reading Samsung Demos Gear 360 Camera for Virtual Reality Capture

Virtual reality was the focus of a panel I moderated at the HPA Tech Retreat, which included Phil Lelyveld, who runs the VR/AR initiative at ETC; Stuart English, head of worldwide sales for presence capture at Nokia Technologies; and Steve Schklair, producer, cinematographer and chief executive of 3ality/Technica. Lelyveld described the emerging virtual reality space, first noting the increasing number of VR cameras, from the consumer level (GoPro, Ricoh Theta, Kodak PixPro) to the high end (Nokia, NextVR, Headcase). Continue reading HPA Tech Retreat: VR Experts Talk Cameras, Workflow, Markets

A team from Pixar talked about the massive amount of work the company puts into “localization” or “regionalization” of every film they make. “John Lasseter, from the early days, placed a high importance on creating content for international markets, without the disruptive experience of subtitles or language they don’t understand,” said Pixar executive Cynthia Lusk. “That’s been a priority for the studio since ‘Toy Story.’” Lusk said that they regard each movie as a snowflake, with a different approach from title to title. Continue reading HPA Tech Retreat: Pixar Team Talks Localization, ‘Inside Out’