Although YouTube made a splash announcing its plans to produce scripted entertainment, the platform is pulling back from that ambition, which it once saw as the tip-of-the-spear for its $12-per-month ad-free YouTube Premium. The arena of Subscription VOD has become more crowded than ever, as Apple, Disney, WarnerMedia’s HBO Max and, next year, NBCUniversal’s Peacock join stalwarts Netflix, Amazon, Hulu and HBO. YouTube chief business officer Robert Kyncl calls the sector “as crowded as L.A. traffic.” Continue reading YouTube, Facebook Step Back from Their SVOD Strategies

Netflix, which makes almost $16 billion in annual revenue from its 158 million global subscribers, prides itself on being free of advertising. But the company also is $12 billion in debt and facing increasing competition in the streaming video sector from rivals including Apple and The Walt Disney Company. According to eMarketer, Netflix’s “days at the top may be numbered,” and many experts believe that Netflix will eventually have to turn to advertising. Even without ads, however, Netflix is increasing brand engagement. Continue reading Netflix Still Avoids Ads, But Heats Up Its Brand Partnerships

YouTube has written guidelines to flag videos and comments that insult or demean others over race, gender or sexual orientation directed at anyone including private individuals, public officials and YouTube creators. The company will rely on “raters” to screen videos that have been flagged. YouTube earlier introduced policies to restrict exploitation of children, extremist content and hate speech, but those policies were scrutinized in June when a volatile situation arose between a commentator and a journalist. Continue reading YouTube Takes Next Steps to Enforce Harassment Policies

Netflix started a global test of a new feature — dubbed Watch Now — that allows users to skip browsing titles and begin streaming immediately. The new feature will appear as a button on the profile selection page that opens when the Netflix app launches on a smart TV or streaming device. Netflix is well known for testing features with specific local markets, device categories or audiences. Watch Now is being tested for a month or two with a small worldwide audience on TVs and TV-connected devices including Roku and Fire TV. Continue reading Netflix Tests Feature to Skip Browsing and Begin Streaming

Television manufacturer Vizio is forming Vizio Ads to sell advertising on its Internet-connected SmartCast TV operating system. To do so, the company plans to hire “about two dozen” ad salespeople across the U.S. next year. Senior vice president Mike O’Donnell, who revealed that six salespeople have already been hired, stated that Vizio Ads will be housed with Vizio’s TV data unit Inscape, both of which reside in the company’s “platform business.” Currently, advertising is sold by companies whose programming streams on SmartCast. Continue reading TV Maker Vizio to Sell Ads on SmartCast Operating System

Comcast chief financial officer Mike Cavanagh announced that the Philadelphia-based telecom giant plans to invest $2 billion in NBCUniversal’s streaming service Peacock during 2020 and 2021, with the expectation that it won’t be profitable for five years. Cavanagh, who spoke at the UBS Global TMT Conference in New York City, added that the spending will represent, at its height, only about 1 percent of Comcast’s annual revenue. Comcast pay-TV subscribers will have free access to Peacock, scheduled to debut in April 2020. Continue reading Comcast to Invest $2 Billion in Peacock Streaming Service

After years of development, direct-to-consumer streaming is poised to actively provide new choices for how the world consumes entertainment content. While it started as a response to the one-size-fits-all model offered by cable companies, it now offers choice of separate walled gardens, each with a different gate. Aggregators in the streaming space are quickly bulking up to what traditional providers charge based on the cost of channel acquisition. To some consumers this will seem like déjà vu. Others will choose carefully among the direct offerings to customize the content entering their world.  Continue reading CES: Streaming Digital Citizenship as a Societal Experiment

It’s almost a new year and a whole new crop of technology is about to introduce a phase change into our collective psyche. It’s time to reflect before we dive into the shameless and enthusiastic possibilities it portends. Let’s take a moment to muse about our new realities. With 5G no doubt to be pervasive at CES 2020 next month, some of the new effects of the streaming marketplace will soon be apparent to the consumer. As each entertainment giant introduces new streaming services at what appears to be astounding value, when cobbled together they increasingly grow to approximate a consumer’s old aggregated service bill from a cable provider.  Continue reading CES: Anticipating New Era of Streaming Digital Citizenship

According to sources, Facebook’s new division dubbed the New Product Experimentation Team (or NPE Team) is looking into the possibility of creating apps and podcasts for travel, newsletters and workplace services. The NPE Team is tasked with “building the future of Facebook,” as chief executive Mark Zuckerberg hopes to keep the social media platform central to peoples’ daily lives. Other social networks such as Myspace and Friendster failed when they did not evolve beyond their initial offerings. Continue reading Facebook Product Experimentation Team Open for Business

According to a study on “2019 Future of Gaming” from the Consumer Technology Association (CTA), 70 percent of Americans aged 13 to 64, an estimated 192 million people, currently play electronic games. This significant demographic shift over the last ten years has largely been sparked by the introduction of live game streaming services, which have added a social and connected experience. The study defined gamers as those who played video games at least one hour over the past three months. CTA published a second report on the growth of eSports. Continue reading CTA Reveals Compelling New Stats for Gaming and eSports

The Consumer Online Privacy Rights Act (COPRA) is a stalled bipartisan effort to protect consumers’ rights to privacy and prevent companies from hiding what they are doing with user data. To reinvigorate the debate, a group of Democrats, led by Senator Maria Cantwell (D-Washington), top Democrat in the Senate Commerce Committee, introduced their version of the federal privacy law. “[Privacy rights] should be like your Miranda rights — clear as a bell as to what they are and what constitutes a violation,” she said. Continue reading Democrats Introduce New Online Privacy Rights Legislation

Google is tweaking its policies in advance of the 2020 presidential election. The company has decided to restrict just how minutely political advertisers can target an online audience. While advertisers will still be able to target ads based on age, gender, location and content of the websites that users visited, they will no longer be able to target audiences based on public voter records or political affiliations described as “left-leaning,” “right-leaning” or “independent.” Meanwhile, social giant Facebook is considering a similar move. Continue reading Google Reconsiders Micro-Targeted Ads Ahead of Election

Research firm MoffettNathanson estimated that, at the end of Q3 2019, Hulu with Live TV added about 400,000 paying subscribers for a total of 2.7 million, taking first place as the biggest virtual pay TV service. It edged out Dish Network’s Sling TV, the long-time leader in digital pay TV, with 2.69 million subscribers signed up for its “relatively low cost” packages. It gained 214,000 subscribers in the same period. Meanwhile, YouTube added 200,000 customers in Q3 for a total of 1.6 million subscribers. Continue reading Hulu, Sling TV and YouTube Lead the Digital Pay TV Market

When Walmart started a bank in the early 2000s, states passed laws to ban branches and Congress drafted a law to ban retailers from opening banks. Almost ten years later, Walmart threw in the towel, with its president for financial services Jane Thompson vowing the company would never try it again. That hasn’t stopped Google from announcing it will begin to offer checking accounts next year. Uber wants to open Uber Money, a bank for its drivers (and perhaps riders) and Facebook debuted Facebook Pay. Continue reading Big Tech Firms Pursue Financial Services Despite Setbacks

According to sources, Apple, in a bid to gain more subscribers, plans to bundle its paid Internet services, including Apple News+, Apple TV+ and Apple Music, as early as 2020. Apple included a proviso in its recently inked media deals that allows it to bundle the News+ service with other paid digital content. Debuted in March, Apple News+ is a $10 per month subscription service that provides access to many publications, splitting the revenue in half with the newspaper and magazine publishers. The Apple TV+ streaming video service launched earlier this month. Continue reading Apple to Bundle News+, TV+, Music as Early as Next Year