In Q2, Netflix added 1.5 million new subscribers, slower growth after a peak at the height of the COVID-19 pandemic. But the company isn’t worried, telling investors that it is “mostly competing with ourselves to improve our service as fast as we can.” “If we do that, we’re confident we can maintain our strong position and continue to grow nicely as we have been for the past two-plus decades,” Netflix said, adding that it doesn’t view any particular assets as “must-have,” and that consolidation isn’t impacting its growth. Meanwhile, the company is facing new competitors in the streaming space. Continue reading Netflix Still Confident Despite New Rivals and Slowed Growth

This December, Washington-based game company Valve will debut its long-anticipated Steam Deck, a handheld device for PC gaming with models priced at $399 with 64GB of eMMC storage, $529 with 256GB of NVMe SSD, and the top-of-the-line $649 version with 512GB of high-speed NVMe SSD storage. Steam Deck is additionally being promoted as a handheld PC, allowing users to install and operate web browsers, other game stores (including Epic Games Store) and other video streaming services. It can also be connected to a keyboard and mouse and offers a cloud saving feature. Continue reading Valve to Launch Steam Deck Handheld Device for PC Games

Having racked up 250 million 5G customers and removed data caps from its premium unlimited plan, AT&T doubled down on a 5G future with announcements of new partnerships. “We’re at the cusp of a decade of 5G… and we’ve been working up to this point for a long time getting all of the parts in place,” said AT&T vice president and general manager David Christopher. In the process of building out its 5G ecosystem, AT&T now sells mostly 5G-enabled phones, and Christopher said the pace of adoption has quickened. Continue reading AT&T Debuts 5G Partnerships at WarnerMedia Innovation Lab

As part of its plan to expand into gaming, video streamer Netflix has hired former Electronic Arts and Facebook executive Mike Verdu as its vice president of game development. At Facebook, Verdu worked with developers to bring virtual reality games and other content to Oculus headsets. At Netflix, Verdu will report to chief operating officer Greg Peters and is mandated with bringing video games to the Netflix platform within the next year. Sources said that Netflix does not plan on charging subscribers extra for gaming content. Continue reading New Netflix Hire Signals the Service’s Push into Video Games

At the Cannes Film Festival’s XR program, VeeR co-founder Jingshu Chen delivered a keynote on monetization of virtual reality, in which she referred to Gartner’s well-known Hype Cycle for Emerging Technologies. She pointed out that Facebook’s 2014 acquisition of Oculus sparked the “peak of inflated expectations,” followed by a downhill path to the “trough of disillusionment” beginning in 2017, when headset sales slumped and some VR companies pulled back. Now, she said, we could be on the upward “slope of enlightenment.” Continue reading Cinematic and Narrative Virtual Reality Tech Moving Forward

On October 8, Nintendo will debut a new $350 Switch, the first major hardware upgrade to the console originally introduced in 2017 for $299. Available in time for holiday season sales, the new Switch will feature a larger 7-inch OLED screen and 64GB of onboard storage, double the original, as well as improved audio and an adjustable stand and dock. What consumers will not find, however, is an upgrade to a 4K display, a highly anticipated feature that would match the console offerings from Microsoft and Sony. Continue reading Nintendo’s New Switch Features OLED Display, More Storage

Global research firm Nielsen has unveiled The Gauge, a new metric for measuring monthly total TV and streaming audiences. The company revealed that, in May 2021, 64 percent of the time U.S. viewers watched content via network and cable TV and 26 percent of the time watched via streaming services. Another 9 percent of the time, they used their TV screens for content recorded on DVRs or playing video games. Nielsen added that streaming was at 20 percent last year and 14 percent in 2019 and that its share could go up to 33 percent by the end of 2021. Continue reading Nielsen Unveils The Gauge, a Metric for Streaming Platforms

Disney executives met virtually with USC students on April 7 for the fourth installment in ETC@USC’s Spring 2021 Executive Coffee with… series. Mark Mine, director of the Technology Innovation Group at The Walt Disney Studios, along with his Disney colleague Daniel Baker, senior producer of technology innovation – interactive experiences, engaged a group of nine USC students in a one-hour discussion on “The Future of Immersive Media Storytelling.” They discussed the “aura” of effective immersive media, the balance between game elements and narrative elements, the use of light and shadow for user interface and user experience design, and the importance of navigation. Continue reading ETC Executive Coffee: Disney on Immersive Media Storytelling

“Fortnite” creator Epic Games sued Apple over its 30 percent commission on all App Store transactions. That case is now in court, and Apple chief executive Tim Cook took the stand to defend his company against accusations of monopolistic behavior. On the sidelines are other companies with the same grievance and the European Union, which also charged Apple with violating antitrust rules with the App Store. In an hour of testimony, Cook stated that commissions from app developers help the company create better App Store security. Continue reading Apple Chief Exec Tim Cook Testifies in Trial with Epic Games

At ViveCon 2021, HTC debuted two new Vive virtual reality headsets, the HTC Vive Pro 2, which connects to the PC, and the standalone HTC Vive Focus 3. The company, which teamed with Valve to make its first Vive headset in 2015, has seen the VR business explode in numerous markets served by its Vive Pro and Vive Focus, aimed at enterprise markets and debuting in 2018.  The new headsets feature 5K resolution, a 120-degree field of view and RGB sub-pixels. The Vive Pro 2 will go on sale June 4 and Vive Focus 3 on June 27. Continue reading HTC Vive Targeting Enterprise Market with New VR Headsets

To kick off ETC@USC’s five-part Spring 2021 Executive Coffee with… series, Serhad Doken, executive, innovation and product realization at Verizon, led a Zoom discussion on March 15. “Expectations for the Future of Entertainment and UI/UX design” was the framing question for a wide-ranging discussion. Six students from USC’s School of Cinematic Arts, Viterbi School of Engineering, and the Iovine and Young Academy participated. Topics included user experience expectations, VR and 5G, “gaming” the algorithm, recommendations versus serendipity, artists earning a living, and what experiences have yet to be adopted. Continue reading ETC Executive Coffee: Verizon on the Future of Entertainment

Independent developer Wolfire Games, a digital storefront for bundled games, has filed a lawsuit against Valve, claiming that the 30 percent commission it charges in its Steam Store is monopolistic and anticompetitive. According to Wolfire, Valve controls about 75 percent of the entire PC gaming market, earning an estimated $6 billion in annual revenue from its 30 percent commission. The lawsuit follows Epic Games’ suit against Apple, currently in court, and Microsoft’s decision to slash its own commission fee. Continue reading Valve Sued by Indie Game Developer Over Steam Store Rules

The lawsuit between Apple and Epic Games has come to trial and is expected to last about three weeks. Epic sued the Big Tech company over its App Store rule that developers must use its payment system, for which it charges a 30 percent fee. Epic Games has also sued tech giant Google for the same issue on its Play Store. The European Union has similarly charged Apple with violating antitrust laws. At the trial, Epic’s lawyers will argue a legal theory that Apple is using its dominant position to stifle competition. Continue reading Apple, Epic Games Trial to Determine Anticompetition Charge

Microsoft just slashed the revenue cut it takes from PC games on Windows from 30 percent to 12 percent, effective August 1, in a move to lure more game developers to its platform. Xbox Game Studios head Matt Booty said that, “a clear, no-strings-attached revenue share means developers can bring more games to more players and find greater commercial success from doing so.” The change will not affect Xbox console games. Microsoft’s new revenue split is the same that Epic Games offers to PC game developers. Continue reading Microsoft Lowers Share with Game Developers to 12 Percent

Microsoft quarterly numbers exceeded analysts’ expectations and drove stock up 50 percent, bringing the company close to a $2 trillion valuation, second only to Apple’s. During the COVID-19 pandemic, the shift to remote working and remote learning drove strong uptake of the company’s cloud computing services and video game units. Although chip shortages are slowing down hardware sales, chief executive Satya Nadella reported that digital adoption curves “aren’t slowing down … they’re accelerating.” Continue reading Microsoft’s Q3 Sales Jump, Driving Near $2 Trillion Valuation