The Entertainment Technology Center@USC will host its 6th vETC virtual conference at SIGGRAPH 2022 in Vancouver, British Columbia, August 9-11. During this year’s vETC at the Amazon Web Services booth (1039), speakers will present concepts, workflows, business models and case studies as they apply to virtual production. Many of the companies that worked on ETC’s latest R&D film project, “Fathead” will discuss their discoveries in sessions that will be recorded and posted on ETC’s YouTube channel. The 3-day program with list of speakers and gear to be demonstrated is available on the ETC site. Continue reading vETC to Discuss Virtual Production During SIGGRAPH

Cloud computing and virtual production were the hot tickets at NAB 2022, where attendance was 52,468, down 40 percent since the previous most recent live show in 2019, when 91,500 convened in Las Vegas. And there were fewer exhibitors (about 900 vs. roughly 1,600 three years ago). But some things never change. Amazon Web Services, ARRI, Blackmagic, Quasar Science and Mo-Sys were among the notable companies touting cloud-based and virtual production solutions. And Sony Electronics wowed the crowd with a sprawling booth that featured its new Venice 2 digital cinema camera. Continue reading Cloud, Virtual Production Power New Workflows at NAB Show

Massachusetts-based startup Metalenz, just out of stealth mode, is readying the debut of an entirely new lens system for smartphones. Its single flat lens system, based on optical metasurfaces, reportedly produces an image of the same or better quality as traditional lenses, while enabling brighter photos by collecting more light, and offering new forms of sensing. The company just announced a $10 million investment that will enable it to scale production and speed up development of miniature optics and a new lens system targeting smartphones, consumer electronics and applications in the automotive and healthcare industries. Continue reading New Meta-Optic Lens Tech Enters Commercial Development

The primary takeaway from the companies showing in the AR and VR Marketplaces in LVCC South Hall was that many new products look similar to last year’s devices, but they offer significant improvements that will make the experience they deliver more compelling. Mobile VR headsets are finding ways to capture lean-in movement, blurring the difference between new offerings and the high-end VR HMDs such as Oculus Rift and HTC Vive. AR glasses are getting lighter, clearer and brighter. And startups are exploring opportunities to bring VR and AR experiences into current social media platforms and build on media sharing habits. At CES this week, we learned compelling news from the likes of ODG, Zeiss, Lumus, Vuzix, DTS and others. Continue reading Companies Showcase Next Wave of AR and VR at CES 2017

In 2016 the definition of virtual reality became somewhat diluted as it entered mainstream culture. Everything from non-interactive 360 videos viewable on a tablet to free-roaming full-body head-mounted display experiences inside warehouse spaces was marketed as VR. We saw ‘magic window’ VR experiences, a push for consumer HMDs including Gear VR, Oculus Rift, HTC Vive and PlayStation VR, and the introduction of low-cost alternatives such as Google Cardboard. It should come as little surprise that more than 210 companies exhibiting at CES 2017 use the keywords AR and/or VR in their descriptions; 72 are clustered in the Gaming and VR Marketplace section in South Hall Lower Level between spaces 21760 and 26025. Continue reading Virtual Reality Will Be a Major Force at CES 2017 Next Month

At NAB 2016, RED Digital Cinema president Jarred Land gave the press an overview of progress the company has made with the 8K Vista Vision sensor for its Weapon Cinema camera. Land reports that “Guardians of the Galaxy 2” is shooting with sensors, which are not yet widely available. RED is also carving a new path of openness to third party manufacturers, including the announcement that its Weapon, Scarlet-W and RED Raven cameras can now shoot in Avid DNxHR and DNxHD recording formats via a free firmware update. Continue reading RED on 8K Production, Third Party Tools and Avid Integration

Carl Zeiss — notable manufacturer of lenses for motion picture and consumer cameras — now has the technology for smart glasses that makes use of more than a decade of work on head-mounted displays and two centuries of work on lenses. Best of all, the resulting smart glasses look and feel exactly like ordinary prescription lenses — and, in fact, can combine optical prescriptions and “smart” technology. Zeiss did it by integrating a Fresnel structure into a standard lens, and placing a very small display at the end of the lens. Continue reading CES: Zeiss Comes Up with Optics for Superior Smart Glasses

Yesterday, we reported from the Sands Convention Center at CES where a number of innovative startups — including IonVR, The Eye Tribe and Reach Bionics — are demonstrating some compelling solutions for improved VR experiences this week. Today, we’ll be examining three other companies exhibiting at the Sands: Impulsonic and its Phonon ‘sonic architecture’ package; the Freefly VR head-mounted display from Proteus VR, that features a Bluetooth-connected controller; and ImmersiON VRelia, which offers a unique spherical encoding and compression solution with its mobile VR headset. Continue reading CES: Virtual Reality Startups Tackling Big Problems (Part 2)

Zeiss, known for high quality lenses, has applied its knowledge of optics to the VR One GX, a phone-based head mounted display featured at CES this week. The HMD looks like the Samsung Gear VR, but there are a number of key differences inside. The lenses are designed to be distortion-free over the full field of view. They are designed to accommodate a wide range of interocular distances (so there is no need to adjust the lenses side-to-side). The ‘eye box’ is large and deep enough to accommodate eyewear, so anyone who wears glasses can leave them on when using the VR One GX. Continue reading Zeiss VR One GX: Superior Optics in a Well Designed HMD

German company Zeiss, known for its optics tech and premium camera lenses, is developing the VR One, a headset that uses a smartphone’s display, accelerometer, and gyroscope to give users a virtual reality experience. It is similar to Samsung’s Gear VR for the Galaxy Note 4 except the VR One is $100 cheaper and is an open project so that developers can help design the product. Currently, the VR One is compatible with the iPhone 6 and the Galaxy S5, but more phone tray options are coming soon. Continue reading Zeiss Builds a $100 VR Headset That Works with Your Phone

In one corner of the Zeiss NAB booth filled with video cameras and lenses, the latest model of the Zeiss Cinemizer head mounted display is plugged into a video camera. The Cinemizer features dual 870×500 pixel OLED displays. An optional soft-rubber Eye Shield blocks out all external light. Once plugged into the camera via a standard HDMI connector, the camera operator sees exactly what the camera sees. The camera controls can be overlain on the image, just as they can appear in the eye piece or screen on the camera itself.

Continue reading Cinemizer HMD Ideal for On-Set Shooting and VR Experiences

Sony’s newest cameras, the Alpha 7 and 7R, are what the company calls “the world’s smallest full-frame interchangeable lens models” — and they’re threatening the bulky DSLRs that have been standard for years. The full-frame sensored cameras weigh only about a pound each, yet they record images that are equal in detail and sharpness to those from larger models like the D800 and the Canon 5D Mark III. The new Sony cameras will be on the market in December. Continue reading Sony’s Newest Pro-Quality Cameras Threaten Bulky DSLRs

Nokia has unveiled its new Lumia 1020, confirming the rumors that the smartphone touts a 41-megapixel camera. It features six-lens Carl Zeiss optics (including wide angle), auto and manual focus, and captures 1080p HD video at 30 frames per second. Preorders for the Windows Phone 8 device begin tomorrow, available in the U.S. exclusively through AT&T for $300 with a two-year contract. The Lumia 1020 is expected to hit shelves July 26. Continue reading Nokia Launches Lumia 1020 Smartphone with 41MP Camera