YouTube to Offer a 4K Option and Shorts That Mimic TikTok

YouTube in unveiling a suite of new features, including the launch of its YouTube Shorts, which will enable users to create short-form vertical videos similar to those featured on video-sharing platform TikTok. The company will also introduce an option for its pay-TV service YouTube TV that will enable subscribers to watch in 4K, stream programs to an unlimited number of devices and download content for offline viewing. YouTube also plans to expand its new e-commerce feature so viewers can buy products from creators’ channels. Continue reading YouTube to Offer a 4K Option and Shorts That Mimic TikTok

Quantum Computing Experts Call for Conversation on Ethics

Quantum computing experts, including executives and scientists, are calling for ethical guidelines, since the technology can advance human DNA manipulation and create new materials for use in war. “Whenever we have a new computing power, there is potential for benefit of humanity, [but] you can imagine ways that it would also hurt people,” said UC Santa Barbara physics professor John Martinis, a former Google chief scientist of quantum hardware. Quantum computing is moving to the forefront; Microsoft, for example, recently debuted a public preview of its Azure Quantum cloud-based platform. Continue reading Quantum Computing Experts Call for Conversation on Ethics

Google Breaks Revenue Records, Boosts Cloud Investments

Due largely to robust online holiday shopping, Google’s parent company Alphabet reached a record-breaking $56.9 billion in revenue for Q4, up from $43.2 billion in the same quarter last year. The numbers represent an ongoing recovery in ad spending, which was hard hit in early 2020. FactSet reports that analysts predicted the company would post $52.7 billion in revenue, including $42.3 billion from advertising. Chief financial officer Ruth Porat said Google Search and YouTube led the positive performance numbers. Continue reading Google Breaks Revenue Records, Boosts Cloud Investments

Short-Form Video App Clash Acquires and Merges with Byte

Short-form video app Clash, which debuted in August, just acquired Byte, another short-form video app released a year ago. Byte creator Dom Hofmann was a co-founder of Vine, the once-popular six-second video app that shut down operations in 2016. Clash CEO and co-founder Brendon McNerney, formerly a star on Vine, explained that it is “more of an IP acquisition where we’re going to be taking over the community.” Byte and Clash will debut “in a few short months” as one product with monetization tools for creators. Continue reading Short-Form Video App Clash Acquires and Merges with Byte

CES: Masks, Sensors, Robotics and Fitness in the COVID Era

As we continue to contend with a global pandemic that has led to numerous changes involving remote work and learning, telemedicine, home fitness, social distancing, online shopping, and more, it should come as no surprise that devices and services showcased at this year’s all-digital CES focused on a range of COVID-related issues. From high-tech masks designed to comfortably combat spread of the coronavirus and sensors that alert wearers of flu-like symptoms, to robots that disinfect work spaces with UVC light and televisions that take personal training to a new level, many companies touted wares for the COVID era consumer. Continue reading CES: Masks, Sensors, Robotics and Fitness in the COVID Era

CES: Sony Integrates Movie Streaming to Promote Bravia TVs

Sony announced during CES 2021 that its new line of Bravia XR television sets would provide consumers with the Bravia Core platform for streaming select movies from Sony Pictures Entertainment. The company indicates that its Pure Stream tech enables “near lossless” ultra high-def Blu-ray Disc quality. The Bravia Core platform comes pre-loaded on new Bravia XR models including Sony’s 8K LED, OLED and 4K LED models. Access to film titles is based on a type of voucher system in which customers are given credits depending on which Bravia XR model is purchased. Continue reading CES: Sony Integrates Movie Streaming to Promote Bravia TVs

CES: Consumers Follow Brands That Align with Their Beliefs

At a CES 2021 panel, Insider Inc. chief marketing officer Jenifer Berman described a surge of “consumers that put their purchasing power behind brands that represent their beliefs,” such as racial equity and sustainability. She noted that, with the advent of the COVID-19 pandemic, brands shifted their messaging so as not to appear tone deaf. Nissan U.S. vice president and chief marketing officer Allyson Witherspoon reported that her company, for the first time, wasn’t trying to sell cars but instead to how to support consumers. Continue reading CES: Consumers Follow Brands That Align with Their Beliefs

YouTube Adds Features to Help Creators Promote Premieres

YouTube Premieres, first announced in 2018, allows content creators to promote pre-recorded videos via a landing page for fans to gather before new content debuts. Now YouTube is enhancing Premieres with three new features. Live Redirect lets creators livestream a pre-show to viewers before they debut a new video and then automatically redirect them to Premiere just before it starts. BTS and Cardi B have been beta-testing this feature for a couple of months. The other two features are Trailers and the option of a custom countdown via Countdown Themes. Continue reading YouTube Adds Features to Help Creators Promote Premieres

ETC Executive Coffee: Equinix Ponders Consequences of AI

Equinix executives led the fifth installment of ETC@USC’s Executive Coffee with… series. “AI development and ethics, what are the intended and unintended consequences of the rollout?” was the topic of the October 22 discussion. Kaladhar Voruganti, VP of technology innovation and senior fellow, and Doron Hendel, senior manager of global business development, ecosystem development, partnerships and alliances at Equinix led the discussion. Eleven graduate and undergraduate USC students, mostly computer science and data science majors, participated. Continue reading ETC Executive Coffee: Equinix Ponders Consequences of AI

Indie Musicians Find Success with Digital Platforms and Apps

The COVID-19 pandemic has closed concert venues and halted touring for musicians but now some are achieving success via Spotify, YouTube, TikTok and apps such as DistroKid, SubmitHub and ForTunes.io. Previously, musicians depended on the big music companies — Universal Music Group, Sony Music Entertainment and Warner Music Group — to promote and market their work. Now, according to distributor AWAL, hundreds of independent musicians are making $100,000+ from streaming, and Jayda G and RAC even got Grammy nominations. Continue reading Indie Musicians Find Success with Digital Platforms and Apps

YouTube Intros Audio Ads, Targeting Based on Music Genres

Google-owned YouTube is introducing 15-second audio ads on its video-sharing platform, the first such format aimed at those who listen to music or podcasts in the background. It is also enabling advertisers to make buys across “dynamic music lineups” such as Top 100 charts and collections of channels in genres like Latin or Country in addition to buys targeting moods or interests such as fitness or relaxation. But ads running on creators’ videos won’t generate a profit for them if they’re not big enough to be in YouTube’s Partner Program. Continue reading YouTube Intros Audio Ads, Targeting Based on Music Genres

TikTok Popularity Surge Continues as U.S. Ultimatum Looms

ByteDance, the Chinese parent company of TikTok, asked the U.S. Court of Appeals for the D.C. Circuit for more time to work out the preliminary deal to sell its U.S. operations to Oracle and Walmart. November 12 is the deadline for the deal to be completed. The company also stated it had been in discussions with the Committee on Foreign Investments in the United States (CFIUS), but “feedback had stopped” in recent weeks despite the approaching deadline. App Annie reports that TikTok’s substantial growth is expected to continue throughout 2021. Continue reading TikTok Popularity Surge Continues as U.S. Ultimatum Looms

Big Tech Companies Report Strong Third Quarter Revenues

In an otherwise glum economic picture, Big Tech companies have boomed. The general economy is improving, while Alphabet, Amazon, Apple and Facebook are reporting profits that suggest they may be capable of generating the kind of wealth that a single industry hasn’t seen in generations. In fact, those four companies had a quarterly net profit of $38 billion, despite regulator scrutiny and other obstacles. Amazon saw an almost 200 percent rise in profits, and Facebook had a stupendous quarter, despite the advertiser boycott. Continue reading Big Tech Companies Report Strong Third Quarter Revenues

Big Tech Executives Defend Their Services in Senate Hearing

Facebook chief executive Mark Zuckerberg, Twitter chief exec Jack Dorsey and Alphabet/Google chief exec Sundar Pichai faced a combative Senate Commerce Committee this week. Republicans want to update Section 230 of the Communications Decency Act that shields Internet platforms from liability for user-generated content. They also claim the platforms censor conservative views. Democrats also want to look at Section 230 but are more focused on whether the platforms are guarding against disinformation as the presidential election looms. Continue reading Big Tech Executives Defend Their Services in Senate Hearing

Apple Clips 3.0: New Interface, Multiple Aspect Ratios, HDR

Three years after Apple released its simple video creation app named Clips, the company is updating the app to Clips 3.0, now available in the App Store. Apple streamlined the interface with the intent of making it faster and easier to add effects. Also new are full-screen browsers on the iPhone to make it easier to record and include effects. Version 3.0 lets video creators access multiple aspect ratios, including vertical and horizontal, to accommodate Instagram Stories, Snapchat, YouTube and other popular platforms. Continue reading Apple Clips 3.0: New Interface, Multiple Aspect Ratios, HDR