The pandemic-driven stay-at-home year supercharged Alphabet’s digital ad sales in Q1 to $55.31 billion, 34 percent up from a year earlier. Advertising sales via signature products such as Search, Google Maps and Gmail rose 30 percent to $31.88 billion as brands transitioned ad spending from print, TV and in-store promotions to Google services. Profit also more than doubled and per-share earnings were higher than expected. YouTube earned $6 billion, a 49 percent increase from last year, and total profit soared 162 percent from the previous year to almost $18 billion. Continue reading Google’s Ad Sales Shatter Records as Brands Shift to Digital

The Senate Judiciary Committee’s panel on Privacy, Technology and the Law pressed executives from Google’s YouTube, Facebook, and Twitter this week on how user content is shared via algorithms that can be misused. The top Republican on the panel, Senator Ben Sasse (R-Nebraska) stated that the use of such algorithms are “driving us into poisonous echo chambers.” Congress is currently considering the fate of Section 230 of the 1996 Communications Decency Act, which protects platforms from liability for what their users post. Continue reading Senate Judiciary Committee Grills Tech Execs on Algorithms

Google has inked an eight-year deal with Spanish-language broadcaster Univision Communications that could exceed $1 billion. Univision chief executive Wade Davis said Google’s offer of benefits on its YouTube video platform and advertising and search services helped close the deal. Microsoft and Amazon have also bundled products in cloud computing deals and lawmakers have expressed concern over the tactic. Google currently faces antitrust suits filed by the Justice Department and several states. Continue reading Univision Selects Google for Bundled Cloud Computing Deal

Hit songs on TikTok seem to arise spontaneously, spurred on by user enthusiasm. In fact, nothing could be further from the truth. Take Megan Thee Stallion, for example, who recently won a Grammy for best female rapper. Her popular song “Savage” first become a hit on TikTok after that platform’s management analyzed user data and advised the singer’s record label how to best promote her. In other words, Tik Tok, which is described by experts as “more controlled” than competing apps, helps pick which videos go viral. Continue reading Behind the Scenes, TikTok Working Hard to Create Viral Hits

Google’s YouTube infrastructure team has built a Video (trans)Coding Unit (VCU) to streamline the transcoding of videos into the many versions required for a bandwidth-efficient and profitable website. Google software engineer Jeff Calow said the Argos chip offers “up to 20-33x improvements in compute efficiency compared to our previous optimized system, which was running software on traditional servers.” The VCU package is a full-length PCI-E card with two Argos ASIC chips under an aluminum heat sink. Continue reading New Google Chip Streamlines Video Transcoding on YouTube

Facebook’s R&D group NPE Team (New Product Experimentation) debuted the public beta of Hotline, a web-based application that allows creators to speak to an audience that can pose questions via text or audio. The first to try out Hotline was real estate investor Nick Huber who, via a livestream, talked about investing in industrial real estate as a secondary income. NPE Team identified Huber as an ideal Hotline user who would use it to expand professional skills or finances. Hotline is led by Facebook product developer Erik Hazzard. Continue reading Facebook Tests Web-Based Audio Q&A Application ‘Hotline’

A new report from the Pew Research Center found that 72 percent of U.S. adults use social media, a number that has been stable over the past five years. The survey drilled down into use of a variety of individual sites and apps, finding that YouTube and Facebook still are dominant, with 81 percent and 69 percent respectively of those surveyed reporting using those sites. YouTube and Reddit were the only platforms that saw “statistically significant” growth since 2019. Forty percent said they ever use Instagram. Continue reading Pew Research Study Finds Social Media Use Remains Stable

Five months ago, T-Mobile debuted its TVision streaming service. Now, the company explains that its three live channel bundles — Live, Live Plus and Live Zone — will end April 29th. That’s due to its new partnership with Google and YouTube, in which YouTube TV will “now fill the role of its live TV solution.” Customers who subscribed to one of the TVision Live packages will get one free month of YouTube TV, and all T-Mobile subscribers can save $10 on the YouTube TV monthly rate of $64.99 and get three free months of YouTube Premium. Continue reading T-Mobile Swaps TVision for Its Partner Google’s YouTube TV

One lesser-known story of COVID-19’s impact on the entertainment industry is how brands have turned to filmmaking. “The Day Sports Stood Still,” a documentary about the NBA shutdown, started as an idea that NBA player Chris Paul brought to producer Brian Grazer and his Imagine Entertainment. The documentary, which debuted on HBO and HBO Max, also drew in Nike’s production entity Waffle Iron Entertainment. “The best partnership you can have is a marriage where the themes between the company and the story are aligned,” said Grazer. Continue reading More Brands Consider TV/Film Sponsorship in COVID-19 Era

YouTube Shorts, intended to rival video-sharing social media platform TikTok, rolled out in beta to a small group of U.S. users, after debuting first in India last fall. Shorts project lead Todd Sherman said the company plans to experiment with advertising and monetization features for creators “later this year.” In beta, Shorts offers the ability to add text to points in the video and sample audio from other Shorts. Similar to TikTok, YouTube Shorts is focused on music. Shorts, however, integrates with the larger YouTube platform. Continue reading YouTube Debuts Would-Be TikTok Rival ‘Shorts’ in U.S. Beta

Clubhouse, the popular audio chat app, has inspired other social media platforms to follow in its footsteps. In the process, the nascent audio creation space now has its own influencers. In response, 40 audio creators have established the Audio Collective to serve this cohort. The Collective has positioned itself as a one-stop shop for event planning, brand consulting, support and community. The founders also plan to ask Clubhouse for better moderation policies, insights and performance metrics as well as monetization tools. Continue reading Creators Launch Audio Collective to Support New Community

In its year-end report, the Recording Industry Association of America (RIAA) stated that, in the U.S., recorded music revenues grew 9.2 percent to $12.2 billion at estimated retail value, the fifth consecutive year of growth. Paid subscription services, ad-supported on-demand platforms and digital radio added $10.1 billion in revenue, a 13.4 percent jump. Paid subscriptions to on-demand services such as Apple Music and Spotify represented the majority of recorded music revenue, growing 14.6 percent to $7 billion in 2020. Continue reading Streaming Now Makes Up 83 Percent of Total Music Revenue

Google revealed plans to stop individualized tracking to serve digital ads. Since it is the largest global purveyor of digital advertising, Google’s move will doubtless have an impact, possibly moving the entire industry away from the practice, which has been criticized by privacy advocates. Rather than build alternative tracking systems, Google is developing new technologies to target ads without collecting individuals’ information. One analyzes browsing habits and allows targeting of “cohorts” rather than individuals. Continue reading Google Roils Digital Advertising Ecosystem with New Policies

Google’s YouTube is rolling out a version of its video service that will allow parents to supervise the viewing of tweens and teens that have outgrown YouTube Kids but aren’t quite ready for the unrestricted video platform. Currently, children under the age of 13 in the U.S. are legally barred from regular YouTube. The new option lets parents set up a managed account for children and teens that will prevent them from uploading videos or commenting. Parents will also have different content filters to restrict video viewing. Continue reading YouTube to Launch Restricted Version for Tweens and Teens

Against strong pushback from Facebook and Google, Australia is on the cusp of passing a law proposed by the Australian Competition and Consumer Commission that would force both companies to pay publishers for the content on their sites. The two companies have taken significantly different paths in response to the looming law. Google debuted a three-year global agreement with News Corp to pay for content, and Facebook stated it would restrict users and publishers from viewing and sharing news links, effective immediately. Continue reading Facebook and Google Respond Differently to Australian Law