Qualcomm, Machinima Partner to Produce VR Reality Series

Qualcomm recently launched a reality TV show competition for its new virtual reality platform, using the Snapdragon 835 VR developer kit. “VR Developer Challenge” matches game developers with YouTube celebrities to create VR experiences. The series goes behind the scenes, showing how producers create the programs. So far, the series features Sam Maliszewski, Jordan Mann and E McNeill, three VR developers chosen by Warner Bros.-owned Machinima. Qualcomm co-produced the series with Machinima. Continue reading Qualcomm, Machinima Partner to Produce VR Reality Series

YouTube Readies Subscription-Based Music Streaming Service

According to sources, YouTube will debut a paid music service in March, marking the third attempt by parent company Alphabet to compete with Spotify and Apple. Warner Music Group has reportedly already signed on to the new effort and discussions are underway with the other two major record labels, Sony Music Entertainment and Universal Music Group, as well as Merlin, an alliance of independent labels. Apple and Spotify’s paid streaming music services have helped the music business grow after two decades of decline. Continue reading YouTube Readies Subscription-Based Music Streaming Service

Facebook Lifts Ban on Pre-Roll Ads, in Beta Tests for Watch

Facebook has resisted the practice of pre-roll ads. Now, according to knowledgeable advertisers, in a major shift the company says it plans to test such ads for Watch shows. The ban on pre-roll ads came directly from chief executive Mark Zuckerberg who stressed that users came to the site to look at a feed, not watch one specific piece of content. This year, however, Facebook debuted Watch, where TV studios, publishers and celebrities can try to sell advertising against their shows, an ideal format for pre-roll ads. Continue reading Facebook Lifts Ban on Pre-Roll Ads, in Beta Tests for Watch

YouTube Ups its Social Profile with the Debut of Reels Feature

YouTube has debuted Reels, a video feature similar to Snapchat and Instagram Stories. Users will find Reels on a new tab in creators’ channels and will be able to adorn videos with filters, text and stickers. Unlike Snapchat and Instagram Stories, a single creator can make many Reels on different topics and the videos will not disappear after 24 hours. With Reels, Google hopes to make YouTube a more social environment and keep users glued to the platform. Google reportedly bid $30 billion to buy Snap last year. Continue reading YouTube Ups its Social Profile with the Debut of Reels Feature

Google Removes YouTube From Amazon Fire TV, Echo Show

Google is pulling YouTube from Amazon’s smart speaker Echo Show, saying it is doing so because Amazon won’t sell Google products including its Home speaker, Chromecast streaming device and some Alphabet Nest products. Google also states that Amazon won’t make its Prime Video shows available for Chromecast. The move escalates an ongoing battle between the two behemoths whose business interests now overlap. In addition to Echo Show, Google plans to block YouTube on Amazon Fire TV’s media streaming device beginning January 1. Continue reading Google Removes YouTube From Amazon Fire TV, Echo Show

Comcast, Charter Reportedly In Talks to Ink Deals With Hulu

Comcast and Charter Communications are reportedly in talks with Hulu to offer its on-demand content via their set-top boxes. Currently, Comcast offers Dish Network’s Sling TV, Netflix and YouTube with its X1 service, which offers voice-activated search for movies and TV shows. Comcast’s goal is to become a “one-stop shop” for digital video services, says company executive vice president Matt Strauss. Sources say that Charter is also on track to add Netflix via a new user interface for web video. Continue reading Comcast, Charter Reportedly In Talks to Ink Deals With Hulu

Bitcoin and Virtual Currencies Skyrocket, Skeptics Concerned

The price of a single Bitcoin just reached $10,000 on some exchanges, two months after it topped $5,000 for the first time. That’s a stupendous and unprecedented uptick, given that the Dow Jones Industrial Average in its biggest year (1915) went up 82 percent, which equates to one-tenth of Bitcoin’s rise. The price has been pushed upwards by new buyers from around the globe — Japan and South Korea are hotspots — enticed with the idea of storing money outside of the control of governments and companies. Continue reading Bitcoin and Virtual Currencies Skyrocket, Skeptics Concerned

Why Marketers Are Pursuing Gen Z YouTube Star Liza Koshy

The Gen Z audience, defined as those born after about 1996, gravitates to the kind of irreverent self-made YouTube stars embodied by Liza Koshy, a comedian with 1.6 billion views, who produces short content for social media platforms. Reaching this audience is a challenge since it values DIY stars as much or more than professionals and moves among platforms and apps with ease. Two years after she first appeared on YouTube, Koshy has been featured in Vogue’s 73 Questions (which she recently parodied) and advertisers are chasing her. Continue reading Why Marketers Are Pursuing Gen Z YouTube Star Liza Koshy

As Internet Video Dominates, Seven Trends to Expect in 2018

According to Cisco, video accounted for 69 percent of all Internet traffic in 2017. That percentage will probably grow as 5G, the next generation wireless network, begins to debut in 2019 and 2020, enabling high-resolution video on mobile devices. Advertisers are already dealing with the often-complex parameters of video messaging, including how long the video should be, where it should be placed and how to compete with Internet technology behemoths in an increasingly “hot” market. In this environment, social media will also evolve. Continue reading As Internet Video Dominates, Seven Trends to Expect in 2018

Hollywood Producer Plans Initial Coin Offering to Fund Films

Producer Christopher Woodrow (“Birdman,” “Black Mass,” “Hacksaw Ridge”) is about to launch MovieCoin, his own blockchain token, based on his certainty that the cryptocurrency will revolutionize filmmaking. Monies raised in the initial coin offering (ICO) in Q1 2018 will be used to produce a slate of films. Investors, says Woodrow, will benefit because the tokens, which can be traded, will appreciate as the film succeeds. He is currently developing projects that will include top movie stars, directors and producers. Continue reading Hollywood Producer Plans Initial Coin Offering to Fund Films

Consumer Groups Say Next Gen TV Standard Ignores Privacy

The FCC is scheduled to vote today on the long-awaited ATSC 3.0 broadcast standard. On the eve of the vote, privacy advocates have expressed concern that the standard allows broadcasters to harvest data about individual viewing habits so that advertisers can target their pitches, and there are no rules governing how broadcasters handle the data. In its 109-page proposal for the new rule, the FCC does not mention the issue of privacy. Broadcasters perceive the rule as a way to catch up to Facebook, YouTube, Amazon Prime and others. CTA president Gary Shapiro defends the standard and suggests the vote is being politicized due to the Sinclair-Tribune merger proposal. Continue reading Consumer Groups Say Next Gen TV Standard Ignores Privacy

YouTube Now Offers Concert Information, Ticketmaster Links

Google-owned YouTube has announced a new partnership with Ticketmaster that steers music fans to concert tickets and tour info via the YouTube video pages of musical acts. Upcoming North America tour dates and nearest shows for hundreds of artists are now available in the description section of the acts’ posted videos. By clicking on the related “tickets” button for a specific show, YouTube users will be directed to the Ticketmaster site for purchase options. The new feature is available on both web and mobile versions. YouTube is planning international expansion and additional artist-to-fan connections. Continue reading YouTube Now Offers Concert Information, Ticketmaster Links

Elgato 4K60 Pro Unlocks 4K Playback for Prosumer Creators

On November 21, Elgato will launch a new PCIe component that allows a user’s PC to record video at 4K UHD (2160p), 60 frames per second. Priced at $400, this product is aimed at those making gaming-related video who don’t have access to a professional studio. Games with 4K-resolution imagery are becoming more prevalent, especially with Microsoft’s debut of its Xbox One X console. But it currently costs a minimum of $800 for the hardware to capture video at 4K 60 fps, and the hardware that does exist isn’t built for gaming uses. Continue reading Elgato 4K60 Pro Unlocks 4K Playback for Prosumer Creators

Google Debuts Spatial Audio SDK for Immersive Experiences

Google has launched Resonance Audio, a spatial audio software development kit based on technology from the company’s current VR Audio SDK. The latter was introduced with the Cardboard SDK in January 2016 and then integrated into the main Google VR SDK in May of the same year. The goal with Resonance Audio is to make it easier to develop for mobile and desktop platforms. The VR SDK audio engine already supports multiple platforms, but Google recognized that it could be “confusing and time-consuming” to work with various audio tools. Continue reading Google Debuts Spatial Audio SDK for Immersive Experiences

YouTube Aims to Deliver TV Everywhere With Smart TV App

Eight months after launching YouTube TV on smartphones, the company now has an app for smart TVs, set-top boxes, and game consoles, all of which will work with a remote. The idea, says YouTube, is that this TV service will successfully ape the traditional TV experience even as it has a native Internet feel. The focus on live TV will give the viewer something to watch immediately. Instead of icons, the user can browse through content until she finds something she wants to watch — and then start over again if she’s bored. Continue reading YouTube Aims to Deliver TV Everywhere With Smart TV App

Page 21 of 76«...10...17181920212223242526...405060...»