ETC@USC Posts New vNAB Conference Videos on YouTube

More than 30 videos from the 3rd annual Entertainment Technology Center@USC vNAB Conference are going live for viewing on the ETCenterVideos YouTube channel. This year’s vNAB featured thought leaders and catalysts from the entertainment, consumer electronics, technology, and service industries presenting their insider’s perspective on emerging and disruptive technologies. The talks were recorded March 20-21 at Google’s offices in Venice, California. The vNAB Conference is a prelude to the Next Generation Media Technologies sessions scheduled for the upcoming NAB Show in Las Vegas, April 25-26. Continue reading ETC@USC Posts New vNAB Conference Videos on YouTube

Hulu Readies Spring Launch of Its Live Streaming TV Service

Hulu’s live TV service, say sources, scheduled to launch this spring, will likely be priced at $39.99 per month, although a company spokesperson said that prices have not yet been finalized. The new live TV service, which will include access to Hulu Originals and on-demand content as well as live network broadcasts and broadcast networks’ on-demand content, will enter a crowded market, competing with Sling TV, DirectTV Now, YouTube TV, PlayStation Vue and other streaming services. Continue reading Hulu Readies Spring Launch of Its Live Streaming TV Service

Sony PlayStation Vue and ESL Ink Deal for E-Sports Channel

Sony’s PlayStation Vue TV service is adding a channel devoted to e-sports, becoming the first such 24-hour linear TV network in the U.S. The channel, esportsTV, comes from competitive-gaming event producer ESL. PlayStation Vue’s Elite ($55 per month) and Ultra ($75 per month) levels will have access to esportsTV. It’s got plenty of competition, with free gaming on Twitch, YouTube and other platforms. Last month, ESL also signed a non-exclusive deal with Twitter to livestream about 1,500 hours of e-sports programming in 2017. Continue reading Sony PlayStation Vue and ESL Ink Deal for E-Sports Channel

Netflix Remains No. 1, But Faces Increasing OTT Competition

A comScore study conducted in December 2016 revealed that streaming services have exploded, with a total of 11 reaching one million or more homes in any given month. Put another way, of the 49 million U.S. households connected to Wi-Fi, at least 53 percent use at least one OTT service. Netflix still dominates, found in 75 percent of these Wi-Fi homes, but the real news is that it’s got stronger competition than ever before. YouTube now reaches 53 percent of homes, Amazon is in 33 percent and Hulu is at 17 percent. Continue reading Netflix Remains No. 1, But Faces Increasing OTT Competition

Skidmore Combines 360VR Experience with Acceptance Letter

Skidmore College, a liberal arts institution in Upstate New York, is sending its student candidates a new form of acceptance letter. Each package includes a cardboard VR viewer with a link to an immersive, 360-degree video that illustrates life at Skidmore. The 360VR makeover is an attempt to go beyond the traditional college tour or promo video. “This was a chance to answer one of the top questions accepted candidates ask, which is what is it like to be a Skidmore student when I’m not in class,” explained Luke Meyer, director of marketing and engagement. Continue reading Skidmore Combines 360VR Experience with Acceptance Letter

YouTube Reserves Advertising to Channels with 10,000 Views

As YouTube weathers criticism from advertisers about placing their messages with objectionable videos, the company has made a major policy shift. Now, video channels must have more than 10,000 total views before YouTube will place ads there. Though the move may placate some marketers, it is also likely to ruffle the feathers of many creators, given that Internet data firm Pex estimates that 88 percent of all YouTube channels fall into the category of under-10,000 views. YouTube has been working on the policy since November. Continue reading YouTube Reserves Advertising to Channels with 10,000 Views

YouTube TV Aims to Convert Cord-Nevers to New Subscribers

YouTube TV has premiered in several cities with 40+ channels of entertainment, news and sports at $35/month. The aim is to entice so-called cord-nevers — millennials who have never paid for cable — to subscribe, to watch on-demand on any device. YouTube has already reached one billion viewers, so if even a tiny fraction signs up, it could be a win for advertisers and YouTube owner Google. Among its competition in the Internet TV market are Dish’s Sling TV, AT&T’s DirecTV Now and Sony PlayStation Vue. Continue reading YouTube TV Aims to Convert Cord-Nevers to New Subscribers

Amazon Rolls Out Social Influencer Program to Market Goods

Amazon hopes that YouTube celebs and Instagram stars can help market brands and recommend products found on the popular e-commerce site. The company has quietly launched a beta test of its Amazon Influencer Program, which allows social media influencers to apply to participate in the initiative and earn commissions on products sold. The new program is designed to work with influencers who have significant followings and regularly post content related to shoppable content across “all tiers and categories,” according to Amazon. Continue reading Amazon Rolls Out Social Influencer Program to Market Goods

Live Streaming 360 Video via Facebook Is Now Possible for All

Facebook has opened up live streaming 360-degree video for anyone with the professional equipment necessary to capture content — and users of devices such as the latest Samsung Gear 360, Insta360 Nano ($200, for iPhone) or Insta360 Air ($130, for Android). According to TechCrunch, “Facebook’s live-streaming video tech” now provides “1080p, 30fps playback and a maximum streaming time of four hours.” The Live 360 broadcasts “aren’t yet embeddable on other sites” and “can’t be viewed via Apple TV or Chromecast” yet. And while some cameras already support live broadcasting via YouTube and Periscope, “Facebook’s in-app integration is a useful way to reach more people with minimal effort and promotion.” Continue reading Live Streaming 360 Video via Facebook Is Now Possible for All

Twitter Launches Marketer-Defined Advertising for Periscope

YouTube has been getting pushback from marketers for placing their ads next to offensive videos. Twitter, which will begin a trial of advertising on Periscope, isn’t making the same mistake. In fact, the company is letting advertisers have complete control over where their message appears. With Periscope’s live feed, which has covered crimes and other violence, that’s a difficult promise to keep. But Twitter vice president Matt Derella assures advertisers they will be able to control and scale their ads. Continue reading Twitter Launches Marketer-Defined Advertising for Periscope

Tech Giants Compete to Stream NFL’s Thursday Night Football

Amazon, Facebook, Google and Twitter are vying for the rights to stream the NFL’s “Thursday Night Football” games next season, say sources. Last year, Twitter won the bidding, paying $10 million to stream 10 games. The NFL will likely make its decision within the next month, and there’s a chance it may hint at its decision at its annual meeting in Phoenix this week. Live sports are a hot commodity and since the TV rights for nearly all of them are already locked up, “Thursday Night Football” streaming is even more valuable. Continue reading Tech Giants Compete to Stream NFL’s Thursday Night Football

Facebook Takes its Next Step in Becoming Broadcast Platform

Facebook is taking on Amazon’s Twitch and the growing list of video competitors with new expanded live streaming features. “Users can go Live directly from Facebook’s desktop website via their webcam, stream through professional equipment and software hooked up to a desktop and broadcast gameplay from their computer,” reports TechCrunch. While mobile remains a focus for Facebook, desktop users can now broadcast straight to News Feeds and include graphics, titles and other overlays. “Opening up on desktop takes Facebook Live beyond Twitter and Periscope’s options, and brings it into competition with longer-running services like YouTube, Ustream and Livestream.” Continue reading Facebook Takes its Next Step in Becoming Broadcast Platform

Google Plans to Simplify Advertiser Controls for YouTube Video

In response to pressure from advertisers unhappy with placement of their commercials before extremist group videos on YouTube, Google apologized and explained it would simplify the tools that help advertisers control where online ads appear. The British unit of French advertising firm Havas, the U.K. government, and Marks & Spencer Group are among those that suspended their ads on YouTube and the Google Display Network. Matt Brittin, Google’s president for Europe, Middle East and Africa, “said he would step up enforcement and review policies to make sure ads don’t inadvertently appear near inappropriate videos,” according to The Wall Street Journal. “He said Google wanted to be careful with how it did so because some advertisers, such as news organizations, might want to place ads alongside controversial content.” Continue reading Google Plans to Simplify Advertiser Controls for YouTube Video

Netflix Continues Push to Become the First Global TV Network

Journalists were recently invited to the Silicon Valley offices of Netflix for a behind-the-scenes look at the company’s distribution efforts for its latest Marvel series, “Iron Fist.” Through a series of talks that emphasized how the streaming service is essentially becoming a global Internet-based television network for more than 93 million subscribers, the “Netflix Lab Days” event addressed the tech and business considerations involved with programming for an international audience, creating “taste communities” for recommendations and personalization, initiating deals with TV operators and ISPs around the world, language translations for original content, and translating the Netflix apps and catalog into multiple languages. Continue reading Netflix Continues Push to Become the First Global TV Network

NBA Embraces Virtual Reality, Drones and New Technologies

The NBA used last month’s All-Star game in New Orleans to showcase technology initiatives designed to create new fan experiences. Orlando Magic player Aaron Gordon, the NBA Slam Dunk Contest defending champion, received a pass from an Intel-powered drone to set up his tech-assisted dunk. NextVR, the company with exclusive VR live-streaming rights for NBA games, experimented with new camera angles. The NBA also hosted its 18th annual Technology Summit before All-Star Weekend, which included companies such as Instagram, Snap, Twitter and YouTube. Continue reading NBA Embraces Virtual Reality, Drones and New Technologies

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