Yahoo-owned blogging platform Tumblr launched a new pop culture hub yesterday that highlights top conversations from its community related to categories such as celebrities, TV shows, movies, music and video games. Since Tumblr blends online publishing tools with social features, the platform has grown popular for those who like to follow blogs and share posts. It has also become popular with fan communities, which makes the Fandometrics hub a natural fit for Tumblr — and a potential new marketing opportunity for brands. Continue reading Fandometrics: Tumblr Launches Hub for All Things Pop Culture

Is it time to come up with new language to address second screens? According to digital analytics firm Flurry, consumers spend an average of 2 hours and 57 minutes on their smartphones and tablets each day. Since the Bureau of Labor Statistics estimates that viewers spend 2 hours and 48 minutes per day watching television, the Flurry numbers would suggest mobile devices are becoming the new first screen. Flurry also notes that time spent with apps has increased nearly 10 percent in the last three quarters. Continue reading Report Points to Mobile Devices Replacing TV as ‘First Screen’

“Powers,” a scripted series based on a comic book, won’t make its debut on TV, but on Sony’s PlayStation gaming console. PlayStation consoles have long offered video streaming apps, but this is the first time that Sony has created an original scripted series for the gaming system. Sony is hoping that the series will encourage more people to buy the $50 PlayStation Plus membership, which include access to “Powers” along with free games and online storage. Continue reading Sony to Launch First Scripted Series for PlayStation Console

In an effort to develop universal standards and best practices for high-scale Internet video services, 17 content companies, service providers and technology vendors have gathered to create the Streaming Video Alliance. Together, these companies hope to improve the online video experience. SVA will initially focus on open architecture, quality of experience, and interoperability. Formation of the group comes as net neutrality continues its path as a complex and controversial issue. Continue reading Industry Leaders Join Forces to Form Streaming Video Alliance

Yahoo’s latest acquisition is being heralded by some analysts as a smart move for its video business strategy. Yahoo has agreed to purchase BrightRoll, a leading platform in the video advertising space, for $640 million in cash. The deal follows the $6.3 billion recently earned by Yahoo from its investment in Alibaba. Acquisition of the video ad company could prove to be the perfect complement to Yahoo’s strategy to push more video content on its site and mobile app. Continue reading Video Advertising: Yahoo Acquires BrightRoll for $640 Million

As part of its continued media and digital content expansion to take on companies such as Netflix, Amazon is set to acquire online comedy service Rooftop Media. The service gives viewers access to live and on demand recorded content from comedy acts across the country. While specifics of the deal remain undisclosed, the 10-person company will be acquired by Audible, a growing seller of online audiobooks that Amazon purchased in 2008 for $300 million. Continue reading Amazon Expands Entertainment Offerings with Comedy Service

Tumblr is following in the footsteps of Facebook with its new autoplay video ads that will appear in users’ feeds. Yahoo, which owns Tumblr, launched the service with ads from Universal, CW, Hulu, and others. The video ads will be mute by default and play in a continuous loop. They will only play automatically when a mobile user has a Wi-Fi connection. Yahoo is hoping that the new ads will help the $1.1 billion Tumblr deal lead to generating significant revenue. Continue reading Brands, Media Companies Try Out Tumblr Autoplay Video Ads

Tumblr is teaming with TV shows to explore new ways to reach audiences. NBC’s “The Voice,” Fox’s “MasterChef” and AMC’s “Halt and Catch Fire” are among the programs using Tumblr for second screen engagement. Networks are posting preview clips and sharing recipes on Tumblr. “The Voice” has incorporated animated illustrations from Tumblr artists onto its set, and has invited Tumblr bloggers backstage. Yahoo is hoping that integration with TV will help grow Tumblr and justify its $1.1 billion price tag. Continue reading Yahoo’s Tumblr Teams Up with TV Shows for Fan Engagement

After Yahoo purchased Tumblr for $1.1 billion in 2013, CEO and founder David Karp was promised that the site would remain an independent property. Tumblr would use Yahoo’s advertising technology while Yahoo would use Tumblr’s publishing tools. Now, Yahoo executives see Tumblr as their version of YouTube. Tumblr would solve YouTube content creators’ complaints that they do not make enough money, and the poached YouTube stars would set up their new channels on Tumblr.  Continue reading Yahoo Now Envisions Tumblr as Its Own Version of YouTube

Social network Twitter filed a lawsuit against the U.S. government on Tuesday, seeking to bring more transparency to government surveillance. Twitter wants the government to ease restrictions on what tech companies can publicly disclose about the government’s national security-related requests for user data. The company alleges that these restrictions violate the company’s First Amendment rights. This is the latest in a series of battles over online national surveillance. Continue reading Twitter Sues U.S. Government Over Surveillance Disclosures

Online quiz startup Qzzr allows users to create as many quizzes as they want for free. The service helps websites drive social traffic by uploading quizzes to their webpages. The pro version also helps companies capture leads and present special offers. Sites such as BuzzFeed and Zimbio have seen a burst in views due to these quizzes. Qzzr officially launched last week with $2 million in seed money and partnerships with ESPN, Yahoo, Mashable, Reddit, College Humor, and others.  Continue reading Qzzr: New Quiz Creation Tool Helps Sites Drive Social Traffic

While Apple had a big weekend selling more than 10 million new iPhones, it wasn’t the only tech giant breaking records. Chinese e-commerce company Alibaba Group Holding Ltd. closed its first day of trading on Friday at $93.89 per share, a 38 percent increase from its IPO price, and the biggest first-day jump for an IPO of at least $10 billion. The IPO became the largest ever at $25 billion, after underwriters exercised a greenshoe option to increase the deal size by 15 percent based on strong demand. Continue reading Alibaba Sets World IPO Record After its First Day of Trading

The Alibaba Group, China’s leading e-commerce operator, raised nearly $21.8 billion in its initial stock sale yesterday. While not the biggest initial public offering to-date, Alibaba did have one of the strongest stock sales on record, surpassing those for Facebook and General Motors. When it begins trading today on the New York Stock Exchange, it is poised to become one of the world’s most impressive Internet powerhouses, a compelling blend of Amazon, eBay, Google and other tech giants. Continue reading Alibaba Raises $21.8 Billion in IPO: Ready to Take On Google

According to eMarketer, Google’s YouTube is projected to take in about $1.13 billion in video-advertising revenue this year, up 39 percent from $810 million in 2013. However, the digital video advertising segment in the U.S. is expanding (YouTube’s 18.9 percent share is down from 21.2 percent last year), and YouTube is not expected to increase its market share significantly over the next three years. YouTube is also somewhat limited in its ad potential due to the amount of user-generated and short content. Continue reading Growth in Digital Video Ad Market, YouTube Maintains Lead

According to a new study by comScore, U.S. consumers are now spending 52 percent of their time with digital media via mobile apps. Marking a significant shift, we are now spending more time on mobile apps than we are on desktop PCs and mobile Web surfing. The report indicates that mobile usage as a whole now accounts for 60 percent of our time with digital media, while desktop-based consumption accounts for 40 percent. Additionally, one-third of U.S. users download at least one app per month. Continue reading New First: Majority of Digital Media Accessed on Mobile Apps