Disney/ABC Group Strikes Expanded Content Deal with Yahoo

Disney/ABC Television Group and Yahoo have announced a partnership extension that will integrate each other’s content across various properties. Clips from popular ABC series (including “Scandal,” “Jimmy Kimmel Live” and “Dancing with the Stars”) will be accessible via Yahoo Screen and Yahoo TV, while different segments of “Good Morning America” will feature content from Yahoo’s digital magazines and properties such as Flickr and Tumblr. ABC News and Yahoo News plan to “deepen their collaboration on major news events.” Continue reading Disney/ABC Group Strikes Expanded Content Deal with Yahoo

Yahoo Unveils Mobile Development Suite with Analytics and Ads

Yahoo is wooing app developers with a new mobile development suite that makes it easier to build apps with search, integrate ads into the code, and analyze app performance. Yahoo is hoping that the development suite will not only encourage developers to build new apps, but also build apps that host its advertisements. Flurry Analytics, a Yahoo acquisition, will provide users with a collection of new tools designed to analyze their app’s performance and securely share that information with others. Continue reading Yahoo Unveils Mobile Development Suite with Analytics and Ads

Facebook Patents a Unique Method for ‘Influencer Marketing’

Facebook believes that it can charge marketers more money to advertise to “influencers,” the individuals responsible for sharing information that often causes spikes in the local share rate. The social network recently patented a new method to determine exactly who those influencers are. Unlike the methods of other Internet companies, Facebook does not measure the influence of an individual by the number of followers or connections, but rather the percentage of followers who re-share content. Continue reading Facebook Patents a Unique Method for ‘Influencer Marketing’

Photo/Video Sharing and Backup App Odysee to Join Google+

Google has confirmed that it is acquiring Odysee, an Android and iOS app created by Nimbuz Inc. that enables users to privately share smartphone and tablet photos and videos with select groups of people and automatically back up content on their home computers. Odysee also features an API for integration with other apps. The Odysee app will be shut down as of February 23, when its team joins Google+ and all the photos and videos that have passed through the service will become available as a downloadable archive. Continue reading Photo/Video Sharing and Backup App Odysee to Join Google+

Snapchat Discover Aims to Become Internet Portal for Mobile

Mobile messaging service Snapchat unveiled Snapchat Discover yesterday, a new portal feature that includes articles, music and other media content from 11 new partners such as CNN, Comedy Central, Cosmopolitan, ESPN, National Geographic, Vice and Warner Music. Full-screen video ads from leading brands will run with the content; a portion of the ad revenue will be shared with publishers. In contrast to the user-shared media currently prevalent on Facebook and Twitter, Snapchat will reportedly maintain tighter control over its content. Continue reading Snapchat Discover Aims to Become Internet Portal for Mobile

Fandometrics: Tumblr Launches Hub for All Things Pop Culture

Yahoo-owned blogging platform Tumblr launched a new pop culture hub yesterday that highlights top conversations from its community related to categories such as celebrities, TV shows, movies, music and video games. Since Tumblr blends online publishing tools with social features, the platform has grown popular for those who like to follow blogs and share posts. It has also become popular with fan communities, which makes the Fandometrics hub a natural fit for Tumblr — and a potential new marketing opportunity for brands. Continue reading Fandometrics: Tumblr Launches Hub for All Things Pop Culture

Report Points to Mobile Devices Replacing TV as ‘First Screen’

Is it time to come up with new language to address second screens? According to digital analytics firm Flurry, consumers spend an average of 2 hours and 57 minutes on their smartphones and tablets each day. Since the Bureau of Labor Statistics estimates that viewers spend 2 hours and 48 minutes per day watching television, the Flurry numbers would suggest mobile devices are becoming the new first screen. Flurry also notes that time spent with apps has increased nearly 10 percent in the last three quarters. Continue reading Report Points to Mobile Devices Replacing TV as ‘First Screen’

Sony to Launch First Scripted Series for PlayStation Console

“Powers,” a scripted series based on a comic book, won’t make its debut on TV, but on Sony’s PlayStation gaming console. PlayStation consoles have long offered video streaming apps, but this is the first time that Sony has created an original scripted series for the gaming system. Sony is hoping that the series will encourage more people to buy the $50 PlayStation Plus membership, which include access to “Powers” along with free games and online storage. Continue reading Sony to Launch First Scripted Series for PlayStation Console

Industry Leaders Join Forces to Form Streaming Video Alliance

In an effort to develop universal standards and best practices for high-scale Internet video services, 17 content companies, service providers and technology vendors have gathered to create the Streaming Video Alliance. Together, these companies hope to improve the online video experience. SVA will initially focus on open architecture, quality of experience, and interoperability. Formation of the group comes as net neutrality continues its path as a complex and controversial issue. Continue reading Industry Leaders Join Forces to Form Streaming Video Alliance

Video Advertising: Yahoo Acquires BrightRoll for $640 Million

Yahoo’s latest acquisition is being heralded by some analysts as a smart move for its video business strategy. Yahoo has agreed to purchase BrightRoll, a leading platform in the video advertising space, for $640 million in cash. The deal follows the $6.3 billion recently earned by Yahoo from its investment in Alibaba. Acquisition of the video ad company could prove to be the perfect complement to Yahoo’s strategy to push more video content on its site and mobile app. Continue reading Video Advertising: Yahoo Acquires BrightRoll for $640 Million

Amazon Expands Entertainment Offerings with Comedy Service

As part of its continued media and digital content expansion to take on companies such as Netflix, Amazon is set to acquire online comedy service Rooftop Media. The service gives viewers access to live and on demand recorded content from comedy acts across the country. While specifics of the deal remain undisclosed, the 10-person company will be acquired by Audible, a growing seller of online audiobooks that Amazon purchased in 2008 for $300 million. Continue reading Amazon Expands Entertainment Offerings with Comedy Service

Brands, Media Companies Try Out Tumblr Autoplay Video Ads

Tumblr is following in the footsteps of Facebook with its new autoplay video ads that will appear in users’ feeds. Yahoo, which owns Tumblr, launched the service with ads from Universal, CW, Hulu, and others. The video ads will be mute by default and play in a continuous loop. They will only play automatically when a mobile user has a Wi-Fi connection. Yahoo is hoping that the new ads will help the $1.1 billion Tumblr deal lead to generating significant revenue. Continue reading Brands, Media Companies Try Out Tumblr Autoplay Video Ads

Yahoo’s Tumblr Teams Up with TV Shows for Fan Engagement

Tumblr is teaming with TV shows to explore new ways to reach audiences. NBC’s “The Voice,” Fox’s “MasterChef” and AMC’s “Halt and Catch Fire” are among the programs using Tumblr for second screen engagement. Networks are posting preview clips and sharing recipes on Tumblr. “The Voice” has incorporated animated illustrations from Tumblr artists onto its set, and has invited Tumblr bloggers backstage. Yahoo is hoping that integration with TV will help grow Tumblr and justify its $1.1 billion price tag. Continue reading Yahoo’s Tumblr Teams Up with TV Shows for Fan Engagement

Yahoo Now Envisions Tumblr as Its Own Version of YouTube

After Yahoo purchased Tumblr for $1.1 billion in 2013, CEO and founder David Karp was promised that the site would remain an independent property. Tumblr would use Yahoo’s advertising technology while Yahoo would use Tumblr’s publishing tools. Now, Yahoo executives see Tumblr as their version of YouTube. Tumblr would solve YouTube content creators’ complaints that they do not make enough money, and the poached YouTube stars would set up their new channels on Tumblr.  Continue reading Yahoo Now Envisions Tumblr as Its Own Version of YouTube

Twitter Sues U.S. Government Over Surveillance Disclosures

Social network Twitter filed a lawsuit against the U.S. government on Tuesday, seeking to bring more transparency to government surveillance. Twitter wants the government to ease restrictions on what tech companies can publicly disclose about the government’s national security-related requests for user data. The company alleges that these restrictions violate the company’s First Amendment rights. This is the latest in a series of battles over online national surveillance. Continue reading Twitter Sues U.S. Government Over Surveillance Disclosures

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