Viewers Pick Up New Shows After Seeing TV-Related Tweets

Fox, Twitter, and the Advertising Research Foundation recently released a study that suggests people are likely to pick up a new series or start watching a show they previously stopped following after seeing related tweets. The study found that when people remember seeing a TV-related tweet, they are likely to take immediate action. The study included 12,577 people who were recruited on Twitter, and were surveyed within 24 hours of primetime Twitter activity. Continue reading Viewers Pick Up New Shows After Seeing TV-Related Tweets

New Wireless Earphones Monitor Fitness Without Smartphone

Performance tracking wireless earphones, The Dash, have become one of the most funded Kickstarter projects in history. The company had a target of $260,000, but has so far raised over $3.1 million. The wireless stereo earphones play music via an embedded music player or Bluetooth and offer fitness monitoring. It will track users’ vital signs including heart rate, oxygen saturation and energy spent, as well as movement such as number of steps, speed and distance. Continue reading New Wireless Earphones Monitor Fitness Without Smartphone

Android Wear: Google’s Move to Become Key Name in Wearables

Google announced its first operating system for wearable technology yesterday. Android Wear will initially be introduced in smartwatches to feature Google Now reminders, fitness trackers, app notifications from smartphones, and voice capabilities that offer interaction with multiple screens. The company is working with Android partners such as Asus, HTC, LG, Motorola and Samsung. LG’s upcoming G Watch and Motorola’s Moto 360, for example, will be two early smartwatches featuring the OS. Continue reading Android Wear: Google’s Move to Become Key Name in Wearables

Glassware App Plays Trailers When You Look at Movie Posters

A new Glassware app called Preview allows Google Glass users to view a movie’s trailer just by looking at a movie poster. After the app is manually installed, if a Glass wearer looks at a poster, the film’s preview will automatically play from YouTube. The app was created by Takahiro Horikawa, who debuted the software in January, and has been making minor fixes since then. The idea behind the app is to allow users to go to a movie theater, view trailers, and then decide which film to see. Continue reading Glassware App Plays Trailers When You Look at Movie Posters

Cartoon Network Anything App to Experiment with Micro-Content

Cartoon Network plans to launch a “micro-network” later this year that will feature 15-second content bites that only play through a smartphone app. The purpose of these videos, polls, games and trivia is to deliver device-specific content. Unlike the current Watch Cartoon Network app, which requires a cable subscription, Cartoon Network Anything will be accessible to everyone. The short form content will be updated regularly to match consumers’ reduced attention span common during smartphone use. Continue reading Cartoon Network Anything App to Experiment with Micro-Content

SXSW: Google on Chromecast Sales and SDK for Wearable Tech

During his SXSW keynote in Austin, Texas yesterday, Google SVP of Android, Apps and Chrome, Sundar Pichai said that the company has sold “millions” of its $35 HDMI Chromecast devices since the product’s launch last summer. Pichai’s comments mark the first time anyone from Google has publicly addressed Chromecast sales. Pichai also told the crowd that Chromecast will be available for “many more countries” in the coming weeks, and Google will release an Android SDK for wearable devices. Continue reading SXSW: Google on Chromecast Sales and SDK for Wearable Tech

Product Placement Most Effective When Viewers Are Scared?

When mapping out product placement strategies, marketers often avoid scary movies so that consumers will not associate their brands with fear. However, a recent study from the University of British Columbia’s Sauder School of Business suggests that viewers, especially when alone, are actually more likely to remember products and think of them favorably when they see them in a scary movie. When subjects of the study experienced fear, they also experienced an emotional attachment to familiar brands. Continue reading Product Placement Most Effective When Viewers Are Scared?

Digital Video Content Not a Replacement for TV Programming

According to a new Consumer Electronics Association study, 79 percent of online U.S. adults obtain the video content they watch from traditional TV providers, although a significant number of viewers are turning to other sources. Online video streaming is most common with consumers ages 18-34. However, traditional TV viewing remains consistent for most age groups, suggesting that online services are being used as a supplement rather than a replacement of traditional programming. Continue reading Digital Video Content Not a Replacement for TV Programming

New Milestone: Kickstarter Passes the $1 Billion Pledge Mark

According to Kickstarter, the crowd-funding site officially passed $1 billion in pledges yesterday. Of the one billion pledged by 5.7 million individuals from 224 countries and territories to help fund creative projects, more than half was pledged in the last 12 months. More than $663 million was pledged by nearly 3.76 million backers in the U.S. alone. Other top countries include the U.K., Canada, Australia, Germany and France. Interestingly, nearly 16,000 people have backed more than 50 projects. Continue reading New Milestone: Kickstarter Passes the $1 Billion Pledge Mark

ABC to Live-Stream Academy Awards via Web and Mobile Apps

ABC plans to live-stream Sunday’s Oscars telecast in eight markets via online and Watch ABC apps for customers of participating pay TV partners including AT&T U-verse, Cablevision, Charter Communications, Comcast, Cox Communications, Google Fiber, Midcontinent Communications and Verizon FiOS. ABC also announced it has retired its standalone Oscars app; red carpet and backstage action will be folded into Watch ABC, available to Oscar fans for free. Continue reading ABC to Live-Stream Academy Awards via Web and Mobile Apps

Google and LG Partner on New Smartwatch for June Launch

After successful launches of the Nexus 4 and 5 smartphones, Google and LG are creating a new smartwatch which will likely debut at the Google I/O conference in June. Google will be responsible for creating the software and logistical aspects of the product launch, while LG will be in charge of manufacturing the product. Wearable technology continues to generate significant buzz; according to Juniper Research the market will be worth $19 billion by 2018. Continue reading Google and LG Partner on New Smartwatch for June Launch

Samsung Gear 2 Smartwatches Switch from Android to Tizen

Samsung recently announced it will make two follow-up smartwatches to the Galaxy Gear. The new Gear 2 and Gear 2 Neo will be available just five months after the release of their predecessor. While most of the key specs are similar to the first Gear, the new models will have a 1.0GHz dual-core SoC of unspecified make, in contrast to the 800MHz single-core chip in the first Gear. The new battery will last twice as long, and most importantly, the next-gen smartwatches will run on Tizen rather than Android. Continue reading Samsung Gear 2 Smartwatches Switch from Android to Tizen

New Samsung Smartwatch to Use Tizen Rather Than Android

Amidst the rapid growth of the wearables market, Samsung intends to bypass Google’s Android operating system in favor of the Tizen OS for its new version of the Samsung Gear smartwatch. Hoping to avoid giving Android the same boost it received in the smartphone and tablet markets, Samsung is aiming to develop more of its own software and services. Samsung is expected to unveil the updated Gear smartwatch along with a new HTML5 version of Tizen at the Mobile World Congress in Barcelona next week.

Continue reading New Samsung Smartwatch to Use Tizen Rather Than Android

Apple to Launch Updated TV Box, in Talks with Content Partners

Apple is currently in talks with Time Warner Cable and other potential partners to add video content to a new Apple TV set-top box, according to people familiar with the matter. Apple is reportedly hoping to reveal the new device in April, and start selling it for the December holidays, but this may change since the company has still not secured agreements with distribution and programming partners. The device will be an update of the current Apple TV, with an upgraded interface, faster processor and easier navigation. Continue reading Apple to Launch Updated TV Box, in Talks with Content Partners

Virgin Atlantic Turns to Wearable Tech for Enhanced Service

Virgin Atlantic Upper Class passengers became the first air travelers to benefit from wearable technology while flying into London Heathrow airport this week. Concierge staff has begun using Google Glass and the Sony Smartwatch to give a more personal customer service experience by greeting travelers by name and keeping them updated on their flight status. Down the line, wearable tech may even be used to track travelers’ food and beverage preferences. Continue reading Virgin Atlantic Turns to Wearable Tech for Enhanced Service