For the third week of ETC’s Executive Spotlight series, in which we interview leaders from our member companies about how they are adapting business operations during the COVID-19 pandemic, we had an opportunity to speak with Tony Driscoll, SVP of emerging technology strategy & data services at Warner Bros. Technology. Previously with AT&T, Driscoll is currently responsible for his studio’s strategies involving emerging trends and tech-driven innovation opportunities. He also works in close coordination with the WarnerMedia Innovation Lab. Warner Bros. has been using various technologies for remote collaboration since the offices began closing due to the pandemic in early 2020. We caught up with Tony at his home office. Continue reading Executive Spotlight: A Talk with Tony Driscoll of Warner Bros.

“Trolls World Tour,” produced by DreamWorks Animation and distributed by Universal Pictures, was due to release in movie theaters on April 10. But when the coronavirus pandemic closed theaters, Universal decided to release it as a $19.99 digital rental on platforms including Apple TV, Amazon and Comcast’s Xfinity. Three weeks later, “Trolls” has generated almost $100 million, more than the original 2016 movie. That has encouraged Universal execs to consider digital release as a real alternative to postponing a theatrical release. Continue reading ‘Trolls’ Sequel Tests PVOD Model While Theaters Are Closed

Nielsen revealed that, as coronavirus cases rose in South Korea, TV viewership increased 17 percent. In Italy, it rose 6.5 percent, with a 12 percent spike in Lombardy, particularly hit hard by the virus. That trend has arrived in the U.S. where, said Nielsen, in the Seattle area total television use (which includes live TV, on-demand viewing, streaming and gaming) rose 22 percent on March 11 from the week before. Streaming also increased 20 percent globally. Still, it may be a short-lived panacea for many media companies. Continue reading Coronavirus Leads to an Increase in TV Viewing and Streaming

Fox Corporation is purchasing San Francisco-based, ad-supported streaming platform Tubi for $440 million in cash and the potential of $50 million in future deferred consideration and unvested options. Tubi, which currently has 25 million users in North America and Australia, streams thousands of movies and TV shows from more than 250 content partners including Lionsgate, Paramount Pictures and Warner Bros. Tubi is accessible via numerous streaming devices, including the Amazon Fire TV Stick, Apple TV, Roku, and smart TVs from brands such as Samsung and Sony. Continue reading Fox Corporation Acquires Streaming Platform Tubi for $440M

ETC’s Immersive Media Challenge judges selected four submissions that best meet the criteria of “a great idea, well told.” Jack Vomacka’s Audio-Visual Animation describes a blend of physical objects and projection technologies that would create more believable LBE experiences. Sam Clempson’s Mind Palace is an AR-based memory-improvement tool. Courtney Zhang’s Affa Streaming AI Experience uses mood detection to make content recommendations. And Lance Newby’s MIC (ML for In-game Content) turns non-playable characters into minor characters who participate in and can influence the action of a video game. Pitch videos and answers to challenge questions for all submissions are posted on ETC’s homepage. Continue reading ETC@USC Announces Winners of Immersive Media Challenge

ETC’s director of adaptive production Seth Levenson described the USC think tank’s array of projects under this umbrella, which include archiving, blockchain, and visual effects standards. The working group on archiving, co-chaired by Paramount Pictures senior vice president asset management Andrea Kalas, is developing best practices for cloud preservation. Levenson pointed to the white paper on “Guidelines for Digital Audio-Visual Assets in the Cloud,” which in part focused on fixity, or getting out the same assets that were uploaded. Continue reading HPA Tech Retreat: ETC Outlines Adaptive Production Projects

Warner Bros. vice president of technology Michael Zink described the results of a test, conducted with several partners, to resolve questions about the impact of higher resolution displays with larger screen sizes on the user experience. The test did so by assessing the perceptibility of 4K vs. 8K on a consumer 8K TV displays at a typical viewing distance for various types of content. Partners included the ASC, with content from Pixar and Amazon Prime, and LG for its 88-inch 8K OLED TV display. Continue reading HPA Tech Retreat: Perceptual Difference Between 4K and 8K

Last week, Warner Bros. announced the creation of a new film production unit named Warner Max that will create original content for WarnerMedia’s new streaming service, HBO Max, set to launch in the U.S. this May for $15/month. The joint venture plans to produce 8-10 mid-budget movies per year, and will not impact the number of theatrical releases produced by Warner Bros. or New Line Cinema. The first Warner Max film is slated to premiere later this year, while Warner Bros. will distribute content across other media and territories beyond the HBO Max SVOD window. Meanwhile, WarnerMedia is reportedly investing heavily in online original series ahead of the HBO Max launch, including a number of sci-fi and fantasy titles. Continue reading Warner Bros. and HBO Max Have Big Plans for New Film Unit

Universal Pictures Home Entertainment and Warner Bros. Home Entertainment inked a deal to form a joint DVD distribution venture in North America, for library titles, TV content and new releases. The pact, slated to be operational by Q1 2021, will last through 2031. Universal Pictures Home Entertainment president Eddie Cunningham will lead the venture, which will include executives from both studios. The two studios also signed license agreements for DVD distribution in countries outside of North America. Continue reading Universal, Warner Bros. Plan DVD Distribution Joint Venture

Mobile games and home entertainment were big in 2019. Sensor Tower reported that Android and iOS mobile game players spent about $61.7 billion in 2019, up 12.8 percent from 2018’s $54.7 billion total. Mobile gaming also represented 74 percent of mobile spending for 2019. That year, home entertainment grew 8.4 percent to $25.2 billion, a record-breaking number. According to DEG: The Digital Entertainment Group, the greatest areas of growth were digital, subscription streaming, and digital movie sales and rentals. Continue reading Mobile Games, Home Entertainment Strong Earners in 2019

AT&T revealed more information about its HBO Max streaming service, scheduled to debut in May 2020. The service, priced at $14.99 per month, will be free for existing HBO and HBO Now subscribers, and premium AT&T customers, and feature shows from TV producer Greg Berlanti and actress/producer Mindy Kaling as well as content from HBO and Warner Bros. movie/TV library, including “Friends” and “The Big Bang Theory.” It is also acquiring streaming rights for shows such as Comedy Central’s “South Park.” Continue reading AT&T Reveals More Info About HBO Max, Debuting in May

Verizon Communications, the largest U.S. wireless provider, will provide a year of free access to Disney+ for its customers who have unlimited data plans. About half of Verizon’s 100+ million customers currently pay for an unlimited data plan. Disney’s new film and television streaming service will debut November 12 and cost $6.99 per month. Verizon will also offer a year of free Disney+ to its FiOS Internet and 5G home broadband subscribers. Disney+ is one of several new streaming services targeting Netflix’s dominance. Continue reading Verizon Offers Free Disney+ for Unlimited Data Customers

AMC Theatres is launching an iTunes-style digital video store today in the U.S. that will allow AMC Stubs members to rent or purchase movies for home viewing. Similar to the model introduced by Amazon, Apple and other VOD retailers, AMC Theatres On Demand will offer about 2,000 movies following their theatrical runs, despite the fact that chains have generally been at odds with online video. A major theater chain joining the expanding collection of studios, networks, tech companies and popular platforms already embracing this technology illustrates the impact of streaming video on entertainment media. Continue reading AMC Joins the Streaming Business with On-Demand Movies

Facebook announced plans to release three new ad units under the banner Advertising You Can Play With: polls, playable ads (both in the mobile News Feed), and, last, AR ads that will debut in beta in the fall. Playable ads, first shown at the ChinaJoy gaming conference in August 2018, allow users to install and try apps before buying them. AR ads have been in a test phase, with select advertisers, since Facebook revealed them at its F8 developer conference in 2018. All three products emphasize interactivity. Continue reading Facebook Unveils Three New Ad Units: Polls, Playable, AR

Apple and Microsoft signed on as premier members of the Academy Software Foundation (ASWF), founded in 2018 to promote the use of open source software in the movie industry. By joining ASWF, Apple and Microsoft pushed annual funding for the organization over $1 million. Microsoft also joined ASWF’s governing board and technical advisory council. ASWF is a joint project of the Academy of Motion Picture Arts and Sciences and the Linux Foundation. ASWF executive director David Morin welcomed both companies into the fold. Continue reading Apple, Microsoft Latest to Join Academy Software Foundation