In an effort to foster growth of video communities, Facebook recently rolled out its Facebook Creator app, providing social influencers with tools for creating feature-rich content. Available to all on iOS (and soon on Android), the product is an update and rebrand of the Facebook Mentions app, originally only offered to verified public figures. The new app includes enhanced fan engagement tools to help influencers add intros and outros to their streaming video broadcasts, cross-posting to Instagram and Twitter, and a central inbox for Facebook, Instagam and Messenger. Creator also features expansive analytics. Continue reading Facebook Creator App Offers Tools to Fine-Tune Social Video

The Gen Z audience, defined as those born after about 1996, gravitates to the kind of irreverent self-made YouTube stars embodied by Liza Koshy, a comedian with 1.6 billion views, who produces short content for social media platforms. Reaching this audience is a challenge since it values DIY stars as much or more than professionals and moves among platforms and apps with ease. Two years after she first appeared on YouTube, Koshy has been featured in Vogue’s 73 Questions (which she recently parodied) and advertisers are chasing her. Continue reading Why Marketers Are Pursuing Gen Z YouTube Star Liza Koshy

Augmented and virtual reality have been evolving, but aren’t yet at the point of breaking into the mainstream. Now, a grassroots group of individuals and organizations is working to create the first worldwide Virtual Reality Day, on November 18, an event it hopes to make annual until AR and VR reach wide acceptance. The group has chosen the date as the last Saturday before Black Friday, with the hope that parents and children will explore AR/VR together. The New York VR meetup (NYVR) — with 5,300 members, the second largest in the world — will participate. Continue reading AR and VR Groups Create the First Global Virtual Reality Day

Twitter’s advertising business is in a slump, and the company is focusing on new ways to sell data to make up for the shortfall. Businesses can pay for “enterprise APIs,” which gives them access to more information about tweets including a searchable archive. Last year, this segment of its revenue comprised 15 percent of the company’s total business, equal to $87 million. For that reason, Twitter unveiled a new version of its “search tweets API,” which is the dataset for those who want a searchable database of user posts. Continue reading Twitter Rolls Out New API to Increase its Revenue From Data

After more than a decade of limiting tweets to 140 characters, Twitter announced yesterday that the limit has been doubled in most countries. The new 280-character limit has been testing since September in hopes that it would increase engagement. “In addition to more tweeting, people who had more room to tweet received more engagement (likes, retweets, @mentions), got more followers, and spent more time on Twitter,” the company explained in a blog post. Twitter considered expanding character limits in the past, but retreated due to negative response from its community. Continue reading Twitter Doubles the Longstanding Character Limit for Tweets

Messaging has become increasingly confusing, as users pick among Instagram, iMessage, Skype, Snapchat, Twitter and Google’s Hangouts and Allo — not to forget the basic but limited SMS. Notifications pile up and search becomes difficult if not impossible. According to Wired, all that confusion would disappear if users would simply pick a single app, Signal, which is free, has strong encryption and works on every mobile platform. Signal’s developers say they won’t add emojis, ads, stickers or web-tracking, to keep it simple to use and speedy. Continue reading Signal’s Encryption Features Make It a Choice Messaging App

Facing the Senate Judiciary Committee on Tuesday, Facebook, Google and Twitter executives responded to questions on why they didn’t recognize Russian-linked accounts earlier. In response, the rueful executives said their companies were working on ways to curb the activity of foreign governments, terrorists and criminals and prevent them from exploiting social media. On the other hand, however, those same Silicon Valley companies face a public that is far from united over whether they should curb free speech. Continue reading Facebook, Google and Twitter Execs Testify Before Congress

Facebook is facing many challenges, none more pressing than the posts and memes covertly created by Russian government-led organizations whose goal was to influence the 2016 U.S. election. Inside Facebook, say a dozen current and former employees, the debate rages over how to deal with the issue. One side, supporting free speech, believes that nothing should be censored; the other side is worried about the problems created by this laissez-faire approach. Meanwhile, the company is reportedly in full-on defense mode. Continue reading Facebook Debates Self-Regulation to Combat Misinformation

Google just set aside $1 billion for a new program dubbed “Grow with Google,” which will fund education and professional training nonprofits to help prepare Americans for technology jobs. The program will offer a website that will help people looking for jobs to get training and professional certificates, and for businesses to improve their online presences. Google says the goal is to allow anyone with an Internet connection to become tech-proficient and eligible for jobs from app development to IT support. Continue reading Google Earmarks $1 Billion for Tech Education via Non-Profits

Users of Facebook, Instagram and Twitter enjoy moments of entertainment in exchange for giving up personal data to social media platforms that monetize the information. Steemit, a social news and networking site on top of a blockchain database, has a plan to change that paradigm, paying users in cryptocurrency for every post. The virtual currency, dubbed Steem, can be cashed out into hard currency — or amassed for those who believe in Steemit’s future. The new company started as a 44-page white paper released in March 2016, arguing that content creators should be paid. Continue reading Steemit: Social Media Platform Pays Contributors for Content

Four Russian-linked Facebook accounts that bought ads during the U.S. election period were active, posting divisive messages, as late as this past August. “Secured Borders,” “Blacktivist,” “Heart of Texas” and “Being Patriotic” collectively had almost one million followers, before Facebook removed them for misrepresenting their identities. On “Secured Borders,” which had 133,000 followers, messages included those calling for the killing of Muslims and dubbing illegal immigrants “rapists, murderers and child molesters.” Google, Facebook and Twitter are expected to testify before Congress about Russian ties to ad buying, search manipulation and fake news. Continue reading Investigations Into Social Media Accounts With Ties to Russia

The numbers are in for Amazon’s first live-stream of NFL “Thursday Night Football,” the September 28 match between the Chicago Bears and Green Bay Packers. Amazon topped Twitter’s 2016 numbers with regard to average audience size and time spent viewing, with 1.6 million global viewers tuning in to the Amazon Prime stream. Prime Video views are just 2.5 percent of the total audience for the game, almost all of which came from TV. The game was broadcast by CBS and also streamed on the NFL Network. Continue reading Amazon’s First ‘Thursday Night Football’ Game Tops Twitter’s

On September 28, Amazon will live-stream the first of 11 NFL “Thursday Night Football” games to its Prime Video members in over 200 countries and territories (excluding China). The last game, between Pittsburgh and Houston, will live-stream on Christmas Day. The event marks the beginning of an era in which technology titans, including Google and Facebook, vie with traditional broadcasters for the rights to major sports deals. The sports leagues are drawn to the global reach of the major technology companies. Continue reading Amazon’s NFL Deal Creates New Paradigm for Sports Rights

According to new data from Pew Research Center, 67 percent of American adults “get at least some of their news on social media,” up from 62 percent in 2016. Facebook is most popular for news, followed by YouTube and Twitter. While percentages did not significantly change year-over-year for platforms such as Facebook, Instagram, Reddit and Tumblr, an increasing number of adults are turning to Twitter, YouTube and Snapchat. Interestingly, millennials do not represent all new social media news consumers. The research found that 55 percent of today’s Americans age 50 or older say they get news on social media sites, a 10 percent increase over last year. Continue reading Pew: 67 Percent of Americans Turn to Social Media for News

Vevo is launching a live talk show format that streams across Facebook, Twitter, YouTube, Vevo.com and Vevo’s mobile apps. Vevo Live includes artist interviews, a studio audience, and interaction with streaming viewers via text chat. The concept evolved from the Vevo Party app, developed during an internal company hackathon last year to enable users to chat while watching the same videos, and eventually became Watch Party. After initial success with its audience, and interest by artists who began hosting their own Watch Parties, the company created Vevo Live. Last week, a Fifth Harmony Vevo Live show attracted more than 3 million viewers across social platforms. Continue reading Vevo Brings New Live Talk Show Format to Social Platforms