Ourscreen is a service that allows groups of people to arrange private or public film screenings at their local cinema for movies that do not have a regular listing. It is similar to Groupon, in that a showing can be booked (by selecting a film, participating theater, and date/time), but is only confirmed once a certain number of people buy in. You can also search screenings that have been proposed by others and invite your friends. The larger the crowd for a given screening, the more affordable become the ticket prices. Continue reading Ourscreen Helps Movie Fans Organize Their Own Screenings

Large format theaters with over-sized high-resolution screens, more comfortable seating, and better sound systems are on the rise. IMAX has traditionally been the leader in these offerings, but competitors such as Cinemark Holdings, Regal Entertainment and AMC Entertainment have started offering their own premium large format (PLF) theaters. Last year, the three chains’ 325 PLF theaters increased revenue by 31 percent to $237 million. Continue reading IMAX Has New Competition in Premium Large Format Theaters

As Hollywood studios are shifting from distributing movies on film to digital distribution via hard drives and satellite, many small theaters cannot afford $60,000 or more to upgrade and support the new technology. Theater owners are faced with the difficult decision between investing in new equipment or closing down their theaters. Meanwhile, most major U.S. cinema chains have already converted to digital cinema, many with the support of Wall Street-financed programs. Continue reading Small Theaters Face Challenges in Shift to Digital Distribution

The ongoing effort to utilize new technologies in the service of storytelling was the theme of USC School of Cinematic Arts (SCA) Dean Elizabeth Daley’s keynote address Sunday at the SMPTE Technology Summit on Cinema at NAB. Digital technology is deeply engrained throughout the SCA curriculum. In fact, the Interactive Media & Games Division and the John C. Hench Division of Animation and Digital Arts wouldn’t exist without it. Yet “everything has changed, and nothing has changed. Great storytelling is still key,” Daley said. Continue reading NAB: USC’s Elizabeth Daley Speaks at Tech Summit on Cinema

“It’s all about the story” was the message of Chris Cookson’s keynote address, and a recurring theme throughout the first day of the NAB Show’s Technology Summit On Cinema: The Future of Motion Imaging and Sound (TSC), produced in partnership with SMPTE. The essence of cinema is storytelling, he said. Cinema is the canvas for storytellers to convey their ideas to the audience. Throughout his talk, Cookson used cinema in the broadest sense, to include content viewed in theaters, on TVs, and on laptops, tablets and phones. Continue reading Chris Cookson Speaks at NAB’s Technology Summit on Cinema

The through-line of Saturday’s “The Future of Cinema” panel at the SMPTE Technology Summit on Cinema at NAB was entertainment technology evolution and experimentation, for better or worse, in the service of story and the entertainment experience. Panel members from MKPE Consulting, Entertainment Technology Canada, Group 47, IMAX, Disney and Deluxe discussed a range of topics including projection systems, light sources, frame rates, dynamic range, color gamut and what moviegoers will be looking for in their theater experience. Continue reading Panel Envisions the Future of Cinema at SMPTE Tech Summit

The first Saturday morning session of SMPTE’s Technology Summit On Cinema at NAB focused on factors that could impact the UHD TV rollout, including research on what humans are able to see and observe. During a panel titled “Understanding the Human Vision System,” Dr. Jenny Read of Newcastle University Institute of Neuroscience set the stage by discussing four parameters of vision: spatial resolution, temporal resolution, dynamic range, and color perception. Related studies from Dolby, EBU and EPFL were presented. Continue reading SMPTE Tech Summit: Understanding the Human Vision System

Sony and FIFA revealed their 4K plans for the 2014 FIFA World Cup, scheduled for Brazil in June/July. Three matches are scheduled to be shot in 4K: one match from the round of 16, one match from the quarterfinals, and the July 13th final match in Rio de Janeiro. In addition to select broadcasters, the live 4K coverage will be made available to select cinemas internationally. Sony and FIFA also have plans to jointly produce the Official 2014 FIFA World Cup film in 4K. Continue reading Sony, FIFA to Shoot Three World Cup Matches and Film in 4K

Seoul-based CJ Group, which operates Asia’s largest theater chain, wants to transform the multiplex experience with its new 4DX theater technology. The conglomerate has signed a deal with AEG to introduce “4-D” cinema to U.S. consumers this summer at Regal Cinemas L.A. Live Stadium 14 in downtown Los Angeles. The 4DX tech combines moving and vibrating theater seats with effects such as wind, strobes, fog, rain and scents — all synchronized to the film action taking place on screen. Continue reading CinemaCon: 4DX Theater Technology Coming to Los Angeles

The Digital Cinema Distribution Coalition — a consortium formed by AMC, Cinemark, Regal, Warner Bros. and Universal Pictures — signed a letter of intent to acquire the Deluxe/Echostar satellite network in a significant step toward updating the digital delivery of content to theaters and eventually eliminating the need to ship hard drives. Over the next 12-14 months, the consortium will pay to convert 699 Deluxe/Echostar screens to DCDC and add another 300 that were not yet deployed. Continue reading Digital Cinema Consortium Plans to Acquire Satellite Network

Digital Cinema is a hot topic this week at CinemaCon in Las Vegas on two specific fronts: the pursuit of alternative content to help fill theater seats during weeknights, and the need for a cost-effective electronic delivery system to transmit content to theaters. Still in its infancy, alternative content has already seen a number of success stories, including Met Live in HD (the Metropolitan Opera) and a 3D broadcast of the 50th-anniversary special of the BBC’s “Doctor Who.” Continue reading CinemaCon: Exhibitors Hope Alternative Content Will Fill Seats

A recent deal between the four largest U.S. theater chains — Regal, AMC, Cinemark, and Carmike — with producer Robert Simonds’ newly announced movie company could place pressure on the traditional Hollywood distribution model. The new company, backed by investors Hony Capital and TPG Growth, plans to release at least ten films per year, and through a new deal release films directly into theaters, bypassing Hollywood’s major studios. Continue reading CinemaCon: Distribution Plans Challenge Traditional Models

In a surprise announcement yesterday, Facebook revealed its plans to acquire Oculus VR, maker of the virtual reality Oculus Rift headset. Reaction to the $2 billion agreement has ranged from excitement on Wall Street — to bewilderment by those questioning the accuracy of the news — to anger by some early supporters who pledged funds to the startup via its Kickstarter campaign. Others reportedly disappointed in the news include developers who purchased early prototypes of the Oculus Rift hoping to become the first to create games. Continue reading Facebook Plans to Purchase VR Startup Oculus for $2 Billion

Dolby plans to introduce a surround sound experience for tablets and smartphones. During last month’s Mobile World Congress in Barcelona, the company detailed how algorithms running on an audio processor chip or ARM processor core could simulate Atmos-like surround sound by essentially tricking the user’s brain into thinking the audio is 3D. While it is not clear when the tech might become available to consumers, Dolby says the first iteration will be ready for hardware partners by the end of this year. Continue reading Dolby Wants to Bring Atmos Surround Sound to Mobile Devices

In a ceremony at the Ray Stark Theater on USC’s Cinematic Arts campus last Thursday, Dean Elizabeth Daley joined George Lucas in welcoming three USC film professors to their new endowed chairs. Made possible by a generous gift from Lucas, the three new chairs — The Sergei Eisenstein Endowed Chair for Cinematic Design, the George Mélies Endowed Chair in Visual Effects, and the William Cameron Menzies Endowed Chair in Production Design — are now held by Bruce Block, Michael Funk, and Alex McDowell respectively. Continue reading USC Cinematic Arts Professors Installed in New Endowed Chairs