Fox Film is First to Screen in Barco’s Escape Theater Format

New panoramic screening technology from digital cinema projector company Barco will debut this month with screenings of the 20th Century Fox film, “The Maze Runner.” To create a panoramic image, Barco’s “Escape” theater configuration uses three projectors and three screens — a primary screen front and center, with two angled screens on either side. While the side screens will initially feature footage created using visual effects, Fox is experimenting with camera setups to produce future movies for Escape. Continue reading Fox Film is First to Screen in Barco’s Escape Theater Format

With Startup’s SDK, Movie Theater Ads Could Get Interactive

Audience Entertainment, a startup dedicated to making the big screen interactive, is launching a software development kit that would allow companies to create a new type of advertisement. New content developed with the SDK would allow audiences to control what is on the screen by jumping or performing certain arm movements in unison. The digital cinema company Barco and Audience Entertainment have teamed up to bring this experience, referred to as “iD,” to 3,000 screens worldwide. Continue reading With Startup’s SDK, Movie Theater Ads Could Get Interactive

Cognitive Scientists, Filmmakers Explore Cinematic Perception

During a two-night event hosted by the Academy of Motion Picture Arts and Sciences, neuroscientists and cognitive psychologists met with filmmakers to discuss their impressions of viewer attention and perception. Scientists have studied the mental and physical responses of audiences through eye-tracking experiments and analysis, while filmmakers have relied more on intuition and experience. Both groups are interested in what maintains an individual’s attention during the movie-going experience. Continue reading Cognitive Scientists, Filmmakers Explore Cinematic Perception

U.S. Spends More on Digital Video Than the Rest of the World

The U.S. video entertainment market — including pay TV, box office, Blu-ray, DVD, video-on-demand, and paid-for online video — is getting ready to reach an all-time high. According to a new report from researcher Futuresource Consulting, the market is expected to make $123 billion in retail value in 2015. Futuresource notes that the video market reached $120 billion in 2013, a 2 percent increase over the previous year. Per household spending on video in the U.S. is the highest in the world. Continue reading U.S. Spends More on Digital Video Than the Rest of the World

Survey Finds the Twitter Buzz Around Movies Has Real Impact

Nielsen and Twitter teamed up to study how consumers decide to go see a movie, and they found that Twitter played a major role in that decision. About 87 percent of surveyed moviegoers said that Twitter influenced their choice of movie and 47 percent said that they saw a movie based on recommendations from family or friends on Twitter. The survey also found that in general, 62 percent of moviegoers use the Internet or mobile apps to look up films before their theatrical release. Continue reading Survey Finds the Twitter Buzz Around Movies Has Real Impact

Radius-TWC is Experimenting with ‘Snowpiercer’ VOD Release

“Snowpiercer,” a sci-fi film starring Chris Evans and Tilda Swinton, was released June 27 in eight theaters. Just weeks following its theatrical release, the Bong Joon-ho helmed movie was made available via video-on-demand. This new distribution model is part of Radius-TWC’s strategy to bring the movie to a larger audience. The Weinstein Co.’s boutique division is hoping that the early VOD release will keep the buzz going as its release expands to additional theaters. Continue reading Radius-TWC is Experimenting with ‘Snowpiercer’ VOD Release

Increasing Number of Smartphones Are Capable of 4K Video

An estimated 160 million phones sold this year will feature 4K video-capable cameras, while only two percent of TVs shipped to North America will have 4K screens. These cameras will be available on high-end models, including the Samsung Galaxy S5, the Sony Xperia Z2 and the LG G Pro 2. Meanwhile, cable, satellite and telecommunications companies are unlikely to move to Ultra HD for a few years as they wait for more TVs to show up in American homes. Continue reading Increasing Number of Smartphones Are Capable of 4K Video

AMC Banks on Quality Over Quantity with New Reclining Seats

AMC, the nation’s second largest movie theater chain, has decided to swap many of its traditional theater seats with reclining models at 1,800 of its 5,000 locations. This switch will remove up to two-thirds of an auditorium’s seating capacity. In the next five years, AMC plans to spend around $600 million to make the renovations, which cost between $350,000 and $500,000 per auditorium. The swap will occur only in locations that need to attract more customers. Continue reading AMC Banks on Quality Over Quantity with New Reclining Seats

Dolby Atmos Surround Sound Tech Coming to Home Theaters

Dolby Labs is bringing its Atmos surround sound tech to the living room through Blu-ray and streaming services. Dolby Atmos, the cinema sound system introduced in 2012, will be available via Blu-ray without the need for players to upgrade hardware. Partners will offer receivers, speakers and other devices to help deliver the Atmos experience to the home, while existing BD players that conform to the Blu-ray spec will support Atmos content on a Blu-ray Disc, according to the company. Continue reading Dolby Atmos Surround Sound Tech Coming to Home Theaters

Analysts Credit “Gravity” with Bringing 3D Back to the Spotlight

“Gravity” brought in 80 percent of its debut haul from 3D engagement, leading analysts to credit the film for bringing the format back into the spotlight. For studios and exhibitors, this is a plus because 3D tickets carry a large surcharge, potentially bringing in million of dollars. The recent increase in 3D interest can be partially attributed to the directors, including Gareth Edwards (“Godzilla”) and Marc Webb (“The Amazing Spider-Man 2”), who have been encouraging fans to see their films in 3D.  Continue reading Analysts Credit “Gravity” with Bringing 3D Back to the Spotlight

Latest “Transformers” Film Shot with New IMAX 4K 3D Camera

IMAX announced that it has developed the first fully integrated dual 65mm 4K digital large-format 3D camera. Michael Bay’s latest Paramount Pictures project, “Transformers: Age of Extinction” is the first feature film to use the true 4K stereo camera, which captures both left and right eye images at full 4K resolution. According to the company, the new IMAX 3D Digital Camera system is “smaller, lighter and easier to use than other 3D digital camera systems on the market.” Continue reading Latest “Transformers” Film Shot with New IMAX 4K 3D Camera

PwC Study: Electronic Home Video to Top Physical by 2016

According to new report from PricewaterhouseCoopers, box office and digital revenue is expected to steadily increase over the next five years, while rentals and sales of discs are projected to sharply decline. PwC predicts that electronic home video revenue will exceed revenue of physical home video by 2016. Not surprisingly, DVDs are facing a questionable future. PwC estimates that physical home entertainment revenue will decline from $12.2 billion in 2013 to $8.7 billion in 2018. Continue reading PwC Study: Electronic Home Video to Top Physical by 2016

New Startup Adventr Will Help You Easily Make Interactive Videos

Adventr has launched a new drag & drop editing platform that allows users to create interactive videos. The New York City-based startup is backed by musician John Legend, and was founded by Devo Harris, better known as Grammy-winning producer and songwriter Devo Springsteen. The service essentially works by overlaying graphics on video, and giving users multiple choices. Adventr also allows users to share their videos on Twitter, Facebook, and any website that supports the VPAID format. Continue reading New Startup Adventr Will Help You Easily Make Interactive Videos

Screenvision, SoundHound Connect Mobile Users to Cinema Ads

Cinema ad network Screenvision announced this week that it is launching a new mobile engagement platform created in partnership with audio recognition leader SoundHound. Levi’s and Warner Bros. Records will be among the first brands to participate as advertisers. The partnership will help marketers target moviegoers with mobile ads tied to Screenvision’s pre-show programming on cinema screens. SoundHound’s audio recognition tech will be used for mobile devices to unlock related content from the Web. Continue reading Screenvision, SoundHound Connect Mobile Users to Cinema Ads

Major Record Companies Invest $3M Each in Shazam Music App

Music-identification app Shazam has landed investments from the industry’s biggest record labels, including Warner Music Group, Universal Music Group and Sony Music Entertainment. London-based Shazam’s most recent valuation was $500 million. Its value for the labels involves its potential as a marketing partner. Not only does the app enable users to identify music playing on the radio or TV, but it lets them share a song’s name via social media, download it from iTunes, or stream it via services such as Spotify. Continue reading Major Record Companies Invest $3M Each in Shazam Music App