Facebook video ads are likely to debut this fall, instead of this summer. The debut has fueled much speculation regarding the amount of revenue that this will generate for the company. The video ads are expected to offer a new way to target advertising to non-broadcast TV watchers. It will be determined what form the much debated videos will take, and if the $2 million price tag will attract businesses and audiences on the Web and mobile devices. Continue reading Facebook Expected to Unveil Video Ads for Web and Mobile

Twitter announced on Thursday a partnership with Datalogix, a marketing company that measures the impact of online advertisements, to develop an “offline sales impact” program. The new program intends to help quantify the effect of promoted and organic (non-advertising) tweets on offline sales for consumer packaged goods (CPG) businesses in the U.S. Twitter plans to offer this program to more verticals and outside the U.S. in the future. Continue reading Twitter and Datalogix to Measure Impact of Tweets on Sales

In a new study, Nielsen has confirmed a connection between television viewing and the magnitude of related Twitter buzz. The study suggests that Twitter activity can encourage people to watch TV programming and increase ratings significantly, while TV viewing can affect the number of tweets. Nielsen and Twitter have joined forces to measure Twitter traffic regarding various shows. Ultimately, it may be difficult to determine if Twitter actually influences TV watching or if it is a reflection of it. Continue reading Nielsen Study Finds Links Between TV Viewing and Twitter

A recent marketing study by research firm Vision Critical questions whether companies are using social tools such as Twitter, Facebook and Pinterest to effectively connect with customers. The study suggests that companies may not be fully utilizing the Big Data available to them. Vision Critical suggests that different social media platforms should be approached in different ways, based on the purchasing behavior of consumers and how social media influences their decisions. Continue reading Retailers Need Social Media Strategies to Drive Engagement

According to a new Gallup poll, in which Americans were asked what they consider to be their main source of news about domestic and global events, 55 percent indicated television is their primary resource, while 21 percent said they mainly use the Internet. Nine percent said newspapers or other print publications, followed by radio at 6 percent. This poll marks the first time Gallup has measured Americans’ media habits with this open-ended question. Continue reading Television Remains Primary News Source for Many Americans

Social TV startup SimulTV launched a video viewing app last month for tablets and the Web. According to a soon-to-be-released study from the startup, online video engagement is on the rise. The top 200 YouTube channels, very few of which come from major brands or media entities, have thus far published nearly 187,000 videos that have generated 144 billion views, 520 million comments and a billion “likes.” Leading areas include gaming, entertainment and comedy. Continue reading Online Video Trends: Tips for Increasing Viewer Engagement

According to a new GfK study released last week, 19.3 percent of U.S. television households access their TV from free over-the-air (OTA) broadcasts. This represents 22.4 million households (59.7 million consumers) who currently get their TV exclusively via broadcast-only reception. New data from GfK’s Media and Entertainment team suggests that 60 percent cited cutting costs, while far fewer mentioned that cord-cutting was the result of increased online viewing options. Continue reading Study Shows Increase in Cord-Cutting and OTA Households

A new report published by IHS researcher Screen Digest indicates that the conversion of theaters worldwide to digital projection is “approaching the end game,” with 90 percent of global screens expected to be digital by the end of 2013. By the close of 2012, 68.7 percent of all screens had been converted, with North America at 84 percent. The news comes one day before this week’s four-day CineEurope exhibitor conference in Barcelona, Spain. Continue reading Digital Cinema Conversion to Reach 90 Percent This Year

According to the American Time Use Survey released by the Labor Department yesterday, Americans spent less time at work in 2012 and spent more time involved with leisure activities such as watching television. The survey suggests that the country’s sluggish recovery continues to impact workers. While time devoted to volunteering dropped, time spent on leisure and sleeping increased. Americans watched TV for two hours and 50 minutes per day, a second consecutive annual increase. Continue reading In a Struggling Economy, Americans Watch More Television

Google earned more than half of the $8.8 billion spent on global mobile Internet advertising in 2012, according to eMarketer’s first study on worldwide digital and mobile advertising. Google took in nearly one-third of all digital ad dollars spent worldwide. The market research firm notes that Google earned $4.61 billion in mobile Internet ads last year, three times its 2011 earnings. This year’s total mobile revenues are estimated to be up 92.1 percent to $8.85 billion. Continue reading Google Leads in Mobile Ad Revenue, Facebook on the Rise

According to CCS Insight’s new market forecast, more than 6.6 billion mobile phones will be in use worldwide by the end of 2017, and two-thirds of them are expected to be smartphones. Teamed with the growing adoption of tablets, by 2017 mobile devices are projected to outnumber people on the planet for the first time. Additionally, CCS predicts sales of 4G devices to grow tenfold between 2012 and 2017, to 650 million units. Continue reading Market Forecast: Mobile Devices to Outnumber People by 2017

The majority of television content viewed on mobile devices is accessed through Netflix and Hulu Plus, rather than via networks or pay TV providers, suggests a new study commissioned by the Council for Research Excellence (funded by Nielsen). About 64 percent of shows watched on smartphones and 54 percent on tablets were accessed through online video-subscription services, while broadcast and cable websites and apps only accounted for 26 percent of TV viewed on mobile devices. Continue reading Netflix and Hulu Plus Most Popular with Mobile TV Viewers

Viacom announced the results of a new study last week that examines the relationship between television and related social media habits. The study surveyed 5,000 viewers, ages 13-49 (in the U.S., U.K. Brazil, Germany and Russia) who weekly use at least two or more social media platforms. “When Networks Network: TV Gets Social” uncovered three key areas that lead viewers to engage in TV-related social media: Functional, Communal and Playful. Continue reading Social TV: Viacom Releases Results of Multi-Country Study

What will the future look like, when the generation of children growing up on portable screens ascends into adulthood? The long-term neurological effects are yet unknown, according to Dr. Gary Small, director of the Longevity Center at UCLA. However, what is known: the brain is highly sensitive to screen-based stimuli and spending too much time on devices and less time with people could hinder communication skills. Continue reading The Impact of Electronic Devices on Developing Minds

Yesterday we posted findings of a Coca-Cola study, which concluded that online buzz did not have a measurable impact on short-term product sales. Response to the story, first published by Advertising Age and others, was met with a significant amount of online debate, which prompted a Coca-Cola exec to post that the finding can be viewed as accurate in isolation, but should not diminish the crucial role of social media across multiple screens. Continue reading Marketing Exec Defends the Crucial Role of Social Media