Viacom Study: Multi-Screen Viewing Promotes Network Loyalty

According to a new study by Viacom, devices that enable consumers to watch television content on multiple screens is leading to increased network loyalty and an audience preference for live viewing. “Getting With the Program: TV’s Funnels, Paths and Hurdles” notes that 78 percent of viewers polled indicated they would not have become fans of some shows if they were not able to watch them on multiple screens. The study also found that multiplatform viewers are more committed to viewing shows live and watching multiple networks. Continue reading Viacom Study: Multi-Screen Viewing Promotes Network Loyalty

New First: Majority of Digital Media Accessed on Mobile Apps

According to a new study by comScore, U.S. consumers are now spending 52 percent of their time with digital media via mobile apps. Marking a significant shift, we are now spending more time on mobile apps than we are on desktop PCs and mobile Web surfing. The report indicates that mobile usage as a whole now accounts for 60 percent of our time with digital media, while desktop-based consumption accounts for 40 percent. Additionally, one-third of U.S. users download at least one app per month. Continue reading New First: Majority of Digital Media Accessed on Mobile Apps

Teens Shifting From Traditional TV Content to Online Videos

Nielsen reports that the number of hours people ages 12 to 17 watch traditional television has dropped seven percent in the last five years, indicating that teens watch less television than any other age group. Meanwhile, over 75 percent of this age group use Facebook and 25 percent use Instagram. Recent statistics have highlighted a shift in younger viewers’ habits from traditional television programming to digital short form content such as YouTube, Vine and Instagram videos. Continue reading Teens Shifting From Traditional TV Content to Online Videos

Snapchat Now Third Most Popular Social App with Millennials

According to comScore research, Snapchat is now the third most popular social app among the millennial demographic (18-34 year olds). With 32.9 percent penetration on mobile phones, Snapchat trails only Facebook and Instagram. Jumping from 12.1 percent back in November 2013, the app is now more popular with millennials than Twitter, Pinterest, Vine, Google+ or Tumblr. The shift is important considering that this age group is the most active of mobile social networkers. Continue reading Snapchat Now Third Most Popular Social App with Millennials

Google’s Baseline Study Aims to Spot Diseases in Early Stages

Baseline Study, an ambitious Google project, plans to determine the fullest picture yet of a healthy human being. Andrew Conrad, a molecular biologist who joined the Google X research arm in 2013, is running the project along with his team of experts. The study will collect the anonymous genetic and molecular information of 175 different people, expanding to thousands more in the future. In the long run, Google X hopes to detect fatal illnesses in their early stages. Continue reading Google’s Baseline Study Aims to Spot Diseases in Early Stages

Facebook Changes News Feed Results, Apologizes to Users

Earlier this week, Adam D. I. Kramer, the Facebook data scientist in charge of a study about the impact of news feed content, posted a public apology on his Facebook page for the anxiety caused by recent research. The study sparked a public outcry when users discovered that Facebook had manipulated the news feed results of over 500,000 randomly selected users. The company changed the number of positive and negative posts users saw to study how emotions are spread on social media. Continue reading Facebook Changes News Feed Results, Apologizes to Users

Attention Broadcasters: Mobile Video Viewing is on the Rise

According to a study from Ooyala, mobile devices are increasingly playing a major role in the consumption of online video. The research indicates that during the first quarter of this year, smartphones and tablets were responsible for 21 percent of all online video-plays worldwide, up from 9 percent in 2013 and a mere 3.4 percent two years ago. Considering that mobile and tablet video viewership is up 532 percent since 2012, the data should be of particular interest to broadcasters. Continue reading Attention Broadcasters: Mobile Video Viewing is on the Rise

Harris Poll: Popularity of Streaming Increases with TV Viewers

Although online streaming is not threatening to overtake traditional television viewing yet, it is gaining momentum. A recent Harris Poll found that 85 percent of Americans say they usually watch programs on a television via live feed, recorded or on demand. The number of Americans that most often stream shows is up three percent from 2012, at 23 percent. The poll also found that a quarter of Americans said they watch more streaming television now than they did a year ago. Continue reading Harris Poll: Popularity of Streaming Increases with TV Viewers

EBay Research Study Finds That Search Ads are Ineffective

A new controlled study by eBay Research Labs examined search ads — the kind that have made Google the richest advertising company in the world — and learned that companies may be exaggerating the effectiveness of these ads. The study showed that consumers were no more likely to buy things from eBay after seeing search ads than they were prior to viewing the ads. Researchers further concluded that reviews, comments, and related digital data have lessened the power of advertising. Continue reading EBay Research Study Finds That Search Ads are Ineffective

Detect Emotions via Google Glass with Facial Recognition App

When an Ohio State University study tested how well facial recognition software could detect emotions, it received a 96.9 percent accuracy rate with the six basic emotions and a 76.9 percent accuracy rate with compound emotions such as “happy surprise” and “angry fear.” Emotient, a company that uses machine-learning algorithms, is developing an app for Google Glass that detects emotions in real time. Lead scientist Marian Bartlett says the app will be on the market soon. Continue reading Detect Emotions via Google Glass with Facial Recognition App

Half of U.S. Households Now Have an Internet-Connected TV

Leichtman Research Group notes that 47 percent of U.S. households currently subscribe to Netflix, Hulu Plus, Amazon Prime or a combination of these services, while 49 percent have at least one Internet-connected TV (up from 24 percent four years ago). Interestingly, as paid streaming services become more accessible, consumers still prefer watching video for free. According to nScreenMedia, YouTube accounted for 48 percent of time people spent watching online video in March. Continue reading Half of U.S. Households Now Have an Internet-Connected TV

Survey Finds Consumers Skeptical of Social Media Marketing

Consumers are bombarded with marketing schemes on their social media sites, and they are growing wary of fake reviews and Facebook likes. A new survey found that marketers are more relaxed about online marketing techniques than consumers are. About 67 percent of consumers believe that hiding negative search results of a business or product is unethical and 71 percent of consumers think it is misleading to create fake accounts to leave positive reviews for businesses. Continue reading Survey Finds Consumers Skeptical of Social Media Marketing

PwC Study: Electronic Home Video to Top Physical by 2016

According to new report from PricewaterhouseCoopers, box office and digital revenue is expected to steadily increase over the next five years, while rentals and sales of discs are projected to sharply decline. PwC predicts that electronic home video revenue will exceed revenue of physical home video by 2016. Not surprisingly, DVDs are facing a questionable future. PwC estimates that physical home entertainment revenue will decline from $12.2 billion in 2013 to $8.7 billion in 2018. Continue reading PwC Study: Electronic Home Video to Top Physical by 2016

Forrester Sees Growth in Use of Big Data Despite Confusion

In a survey of 259 marketing and business development execs in finance, retail and consumer products, Forrester Research found that one-third of the respondents were confused about big data, and only 9 percent plan to implement related technologies in the next year. Forrester also found in a parallel survey that 452 technology execs at the same companies claimed they were more familiar with big data. Despite the confusion, the report encourages companies to take advantage of data supplied by Internet users and connected devices.

Continue reading Forrester Sees Growth in Use of Big Data Despite Confusion

Study: Younger Consumers Interested in Branchless Banking

A new study from Accenture found that as our finances move to new digital platforms, younger generations place more trust in Internet and retail brands than they do with traditional banks. The study found that individuals between the ages of 18 and 34 would consider doing their banking entirely online while also getting their financial services from non-traditional providers. Topping the list, 46 percent of respondents in this age group said they would be likely to bank with PayPal. Continue reading Study: Younger Consumers Interested in Branchless Banking