U.S. consumers are consolidating their devices, eliminating outdated ones to make room for new ones that better serve their needs, according to the fourth annual Deloitte Connected Consumer survey. The study found that while 48 percent of consumers purchased a minimum of one new connected device this year, the average number of devices per household fell to 21 in 2023 from 25 in 2021, “when many loaded up on technology during the COVID-19 pandemic.” Although many consumers may be attempting to streamline their digital lives, they remain very interested in virtual experiences and tech innovation. Continue reading Deloitte: Consumer Views of Connected Devices Are Changing

YouTube is increasingly popular among connected TV (CTV) viewers who no longer turn to the social video service only for music videos or one-off skits. YouTube says that in the U.S., 65 percent of CTV watch time is on content that is 21 minutes or longer. The shift has prompted the Google-owned platform to change its approach to display advertising. The company is experimenting with longer but fewer ad breaks and limiting creator control with regard to ad placement on new videos. A new countdown timer more prominently displays the time until an ad ends or can be skipped. Continue reading YouTube Connected TV Popularity Prompts Ad Break Testing

California Governor Gavin Newsom signed an executive order for state agencies to study artificial intelligence and its impact on society and the economy. “We’re only scratching the surface of understanding what GenAI is capable of,” Newsom suggested. Recognizing “both the potential benefits and risks these tools enable,” he said his administration is “neither frozen by the fears nor hypnotized by the upside.” The move was couched as a “measured approach” that will help California “focus on shaping the future of ethical, transparent, and trustworthy AI, while remaining the world’s AI leader.” Continue reading Governor Newsom Orders Study of GenAI Benefits and Risks

Salesforce suggests “the retail industry is again on the precipice of major disruption” based on consumer adoption of artificial intelligence, which is being used to change shopping habits and inform purchases through things like personalization, browsing suggestions and recommendations based on past habits and visualizations. Other popular use cases include AI-generated marketing assets and customer service agents. Based on a study conducted in May and June of this year involving 2,400 shoppers and 1,125 retail decision makers, Salesforce notes that one in six shoppers, or 17 percent, have already used generative AI for “purchase inspiration.” Continue reading Salesforce: 17 Percent of Shoppers Have Used Generative AI

Ransomware attacks have surged in the 12 months ending in June 2023, with the United States accounting for 43 percent of the 1,900 attacks reported — 7x greater than that of the second most popular target, the United Kingdom, at 196. The period marked a 75 percent increase in U.S. ransomware attacks, which were perpetrated by 48 different groups including CL0P, a gang believed to have ties to Russia. U.S. companies, governmental organizations and individual consumers were targeted during the period, with healthcare and educational institutions disproportionately impacted, according to a study by cybersecurity firm Malwarebytes. Continue reading U.S. Impacted by Significant Increase in Ransomware Attacks

Four in five U.S. homes now have a smart TV, accounting for three in five TV sets, according to the fifth annual Hub Entertainment Research “Evolution of the TV Set” survey, which found streaming is growing commensurate with penetration of the intelligent displays. About 64 percent of viewers use their smart TVs to stream video, while roughly half use the connected devices to stream music or other audio content, the study found. The 74 percent of households that own at least one smart TV is up from 61 percent in 2020. Additionally, Horowitz Research found that consumers are increasingly turning to curated collections and hubs for content discovery. Continue reading Study: Smart TVs Are Now in 74 Percent of American Homes

Threads released an iOS update this week that automates the ability to translate posts into foreign languages. The Instagram spinoff also added a follows tab to the activities feed, where replies and mentions are displayed. Also new to iOS is the ability to access a list of any user’s Instagram followers, to subscribe to “unfollowed” users, and tappable repost labels. While Threads has prompted shock and awe by hitting 100 million downloads within five days of its July 5 launch, and is now at about 150 million, there are reports of dips in user activity. Meanwhile, the new platform has followed Twitter in introducing tighter rate limits. Continue reading Meta’s Threads Adds Updates, Aims to Suppress Bot Attacks

About 60 percent of Americans who have used Twitter in the past year report taking a break from the platform during that time, with 25 percent of them predicting they are unlikely to be using the service a year from now, according to a study by the Pew Research Center. The survey of adult Twitter users was conducted March 13-19, approximately five months after billionaire Elon Musk purchased the site in October. The findings come amidst media debates as to whether Twitter is “dying,” according to Pew, which notes some high-level celebrity defections since Musk took over the social site. Continue reading Twitter Usage Decline Could Indicate a Trend Moving Forward

A March research paper by Microsoft has reopened discussion as to whether artificial intelligence is inching toward human reasoning, as the industry grapples with how an AI system can assimilate training data in a way that allows it to generate answers and promulgate ideas that weren’t programmed into it. Asked for a stable way to stack a book, nine eggs, a laptop, a bottle and a nail, the Microsoft AI generated a response researchers say hinted at artificial general intelligence, or AGI, a term used to connote an as yet theoretical type of machine learning that can duplicate human reasoning. Continue reading Microsoft Study: GPT-4 Nearing Artificial General Intelligence

Generative AI has become a buzzword in the business community, resulting in 65 percent of executives in a recent KPMG survey saying they believe the technology will have a high or extremely high impact on their organization in the next three to five years. Yet most say they are unprepared for immediate adoption, with 60 percent estimating they are 12 to 24 months from implementing their first generative AI solution. Fewer than half of respondents say they have the right technology, talent, and governance in place to successfully implement generative AI. Continue reading Enterprise Anticipates AI Impact but Few Execs Are Prepared

ChatGPT “occupational exposure” is a new area of study for jobs vulnerable to replacement by AI chatbots with strong language skills. A Princeton University survey suggests telemarketers, history teachers and sociologists are among those at risk, while physical laborers needn’t worry right now. A second study, by MIT graduate students, says language-dependent jobs are not destined for replacement, but are in for an AI assist. Asked to complete office tasks like writing press releases, emails and short reports, those using ChatGPT were 37 percent faster, and produced superior results. Continue reading Generative AI May Improve Knowledge Workers’ Productivity

TiVo has released research indicating the average number of video services used by consumers is 9.86, up from 8.8 a year ago and approaching double-digits for the first time in history. The gain is largely due to increased adoption of free ad-supported streaming TV (FAST) services, also known as ad-supported video on demand (AVOD), which account for 32 percent of the overall share of video services used by consumers in 2022, up from 26 percent as of Q4 2021. According to the TiVo Video Trends Report, the average consumer is now using three ad-based video-on-demand services. Continue reading TiVo Study: Consumers Average About 10 Streaming Services

The number of households in the U.S. that are subscribing to some sort of multichannel pay-TV package has declined to 66 percent in 2022, from 88 percent in 2012, according to a new study from the Leichtman Research Group. The study defines pay TV as multichannel service delivered via cable, satellite, telco TV or ISP. “Two-thirds of U.S. TV households now get a live pay-TV service, a significant decrease from 79 percent five years ago,” LRG president and principal analyst Bruce Leichtman said, calling the decline “not solely a function of those disconnecting services, but is also related to a slowdown in those entering or reentering the category.” Continue reading Number of Pay-TV Package Subscribers Drops to 66 Percent

Winners in the current streaming wars will be companies that diversify beyond a single programming vertical, checking boxes that include movies, series, news, sports and video games, according to a new survey, “What Will They Pay For? The Mind of The Modern Subscriber,” from Consumer Insights, the research division of Publisher’s Clearing House. According to the report, the answer is movies and scripted TV (39 percent), trailed by sports (12 percent), followed closely by music and podcasts (11 percent). At 10 percent, “other” is a category to keep an eye on, the study’s authors advise. Continue reading Consumer Study Finds Bundling Is Key to Streaming Success

YouTube is the most popular social media platform among teens, with 95 percent of 13- to 17-year-olds saying they use the service, according to the Pew Research study “Teens, Social Media and Technology 2022.” TikTok is currently ranked second, with a 67 percent teen buy-in, according to the study, followed by Instagram (62 percent) and Snapchat (59 percent). While neither YouTube nor TikTok were on the Pew ranking when the previous survey was released in 2015, Facebook fell precipitously — from first to fifth place — with 32 percent of teens onboard in 2022, versus 71 percent seven years ago. Continue reading Pew: YouTube Most Popular with Teens, Followed by TikTok