Cisco Study: Live Video via Mobile to Experience Major Growth

According to Cisco’s latest Mobile Visual Networking Index forecast, live video streaming via mobile devices is expected to grow by 39 times over the next five years (good news for Facebook, Twitter and others currently investing in live video). The study indicates that global live video streaming on mobile represented 52 petabytes of data last year, a figure projected to reach 2.02 exabytes by 2021. Interestingly, that will still only represent about 5 percent of all mobile traffic. “Cisco also predicted that mobile data traffic will grow to represent 20 percent of all Internet traffic in 2021, up from just 8 percent in 2016,” reports Variety. “By 2021, there will be 12 billion mobile devices in use, compared to 8 billion last year.” Continue reading Cisco Study: Live Video via Mobile to Experience Major Growth

Attention Brands: Internet Users Prefer Mobile to Desktop PCs

In a new first, Internet monitoring firm StatCounter reports that more consumers are accessing the Internet from their mobile and tablet devices (51.2 percent) than from their desktop PCs (48.7 percent). According to TechCrunch, “this means going forward, companies that haven’t yet decided to focus on a mobile-first approach to their Internet services and Web properties really should, as the trend line is unlikely to reverse.” Mobile platforms are by far the method of choice for accessing the Internet in emerging markets such as India, while the gap is narrower in more mature markets like the U.S. and U.K. As of May, Google noted that more searches conducted through its engine originated from mobile platforms than desktop. Continue reading Attention Brands: Internet Users Prefer Mobile to Desktop PCs

Cord Cutting Could Lead to $1 Billion Loss for Pay TV Industry

According to a new study, pay-TV providers stand to lose almost $1 billion as an estimated 800,000 customers are projected to cut the cord over the next year. The results are based on an online survey of U.S. customers by management consulting firm cg42. While some analysts believe that consumers could pay more in the end for standalone Internet and streaming services if they drop cable, the study suggests otherwise, since most people typically do not spend more than about $15 on streaming services. Continue reading Cord Cutting Could Lead to $1 Billion Loss for Pay TV Industry

Netflix Video Codec Study Finds x265 More Efficient Than VP9

After comparing 5,000 streaming clips from 500 titles using x264, x265, and libvpx codecs, Netflix found x265’s implementation of HEVC to be the most efficient while offering the highest quality. However, “whether that matters in light of compatibility and licensing issues isn’t so obvious,” notes Streaming Media. The study, which focused on VOD rather than live, compared codecs and not specifications (instead of comparing encoding specs, Netflix compared implementation of the specs). “Netflix’s tests clearly show that x265 is 20 percent more efficient than libvpx when encoding premium content using the most stringent settings, and measuring quality with VMAF.” Continue reading Netflix Video Codec Study Finds x265 More Efficient Than VP9

Survey Shows Netflix Subscribers Want Ability to View Offline

Netflix indicated recently that it is considering offering its subscribers the ability to download content and watch it offline. But, in an era in which Wi-Fi and 4G are everywhere, the question is: Is it necessary? How many subscribers think they would actually download content? And, if so, when do subscribers think they would watch downloaded videos? Since its 2007 introduction, Netflix has streamed videos (and mailed physical DVDs), an unchanged paradigm that has served it and its subscribers well. Continue reading Survey Shows Netflix Subscribers Want Ability to View Offline

Ads Are the Top Reason for Canceling Streaming Video Subs

According to a survey from IBM’s Cloud Video division, 31 percent of respondents indicated that they had canceled a streaming video subscription before, while that figure jumped to 40 percent among those who listed Amazon or Hulu as their primary service. When asked why consumers would cancel their subscription, 27 percent pointed to advertisements, 25 percent cited cost, and 20 percent blamed the amount of available content. These reasons topped tech issues (17 percent), while 73 percent of respondents indicated that buffering or start delays were the most commonly experienced problems. Continue reading Ads Are the Top Reason for Canceling Streaming Video Subs

The Number of U.S. Teens Who Own Smartphones on Upswing

The number of teenagers in the U.S. who own smartphones is expected to reach the 74 percent mark this year, compared to less than 50 percent in 2013, according to eMarketer. The survey found that ownership among adult millennials is more than 90 percent. EMarketer forecasts that 88 percent of 12- to 17-year-olds will have mobile phones by the end of the year, and among those, 84 percent will have smartphones. “Results of a February 2016 survey for Adestra by Flagship Research give an indication that older teens are more likely than younger ones to have smartphones,” reports eMarketer. “Among the 14- to 18-year-olds polled, 87 percent said they ‘own and use’ a smartphone.” Continue reading The Number of U.S. Teens Who Own Smartphones on Upswing

Accenture Study: Companies Experiencing Insider Data Theft

While businesses are continuing efforts to protect their data and combat outside hackers, many are facing data theft by their own employees. A survey of 208 organizations by Accenture Plc and HfS Research found that 69 percent “experienced an attempted or realized data theft or corruption by corporate insiders” over the past year. That compares to 57 percent from external sources. Media and tech firms and Asia-Pacific enterprises reported the highest rates, notes Bloomberg. According to Accenture chief strategy officer Omar Abbosh, businesses are spending about $84 billion annually to combat data theft that costs them $2 trillion, “damage that could rise to $90 trillion a year by 2030 if current trends continue.” Continue reading Accenture Study: Companies Experiencing Insider Data Theft

Latest Cisco Study Predicts Internet Traffic Will Triple by 2020

Cisco’s 11th annual Visual Network Index predicts that one billion new Internet users will be connected by 2020, driven in large part by the introduction of 10 billion new connected devices. Cisco forecasts that by the end of the decade smartphone traffic will exceed PC traffic — and the demand for video services will serve as the greatest driver, representing nearly 80 percent of data traffic. The report suggests that annual global IP traffic will surpass the zettabyte (1,000 exabytes) milestone this year, and will reach 2.3 zettabytes by 2020. Continue reading Latest Cisco Study Predicts Internet Traffic Will Triple by 2020

New Study Points to Increase in Social Media as News Source

According to a Pew Research study, 62 percent of U.S. adults now get their news from social media platforms such as Facebook, Twitter, YouTube and Reddit. Atop the list is Facebook, reaching about 44 percent of the population, while Twitter and YouTube hold second place. The study found that the social media sites with the most growth to their news audiences since 2013 include Facebook, Instagram and LinkedIn. Pew also found that 20-30 percent of users across the top five social platforms still get additional news from local and nightly network television. Continue reading New Study Points to Increase in Social Media as News Source

Ad-Blocking Now Costing Advertisers Billions in Lost Revenue

Internet giants such as Google and Facebook rely on advertising revenue to finance their various endeavors. However, that business model is now being threatened by ad-blocking software. According to a report from PageFair and Priori Data, about 20 percent of smartphone users (nearly 420 million people worldwide) now block ads when browsing online via their mobile devices. The latest figures represent a 90 percent annual increase. While the use of ad-blocking software conserves data and loads websites faster, it “is costing the global advertising industry billions of dollars a year in lost revenue,” reports The New York Times. Continue reading Ad-Blocking Now Costing Advertisers Billions in Lost Revenue

CTA Predicts Decline in CE Sales Growth This Holiday Season

During last week’s CES Unveiled event in New York, the newly named Consumer Technology Association (former Consumer Electronics Association) released its annual holiday purchase pattern study. According to Shawn DuBravac, CTA’s chief economist and senior research director, consumer electronics will have a strong showing this holiday season, but spending is expected to shift from high-end TVs to less expensive audio devices, mobile electronics and emerging technologies. The shift is expected to result in a drag on industry sales growth. Continue reading CTA Predicts Decline in CE Sales Growth This Holiday Season

Facial Monitoring Software Could Impact Your TV Experience

TV technology is getting closer to monitoring and analyzing our facial expressions in order to distinguish between boredom and enthusiasm to better understand our viewing tastes. Software from media startup Affectiva could usher in a new frontier in television viewing, one in which our devices watch our reactions and offer content suggestions or enable brands to provide more targeted ads. If consumers are willing to allow their emotional data to be gathered, movie and TV show recommendations from Netflix, for example, could become more relevant. Continue reading Facial Monitoring Software Could Impact Your TV Experience

Mobile Devices Now the Largest Threat to Enterprise Security

A recent Check Point Software survey determined that enterprise network vulnerabilities often result from the ease in which company employees can now connect their mobile devices to insecure wireless networks. The study suggests that the threat level increases with larger organizations. For example, companies that use 2,000 or more devices experience a 50 percent chance that at least six devices have become infected with malware (something to consider since 82 percent of companies now have a BYOD plan in place). Continue reading Mobile Devices Now the Largest Threat to Enterprise Security

Survey: Stigma Associated with TV Binge Viewing is Declining

Binge-watching television shows is becoming a less shameful activity, according to a March survey of TiVo users. While 53 percent of respondents in 2013 characterized the activity in a negative light, only 30 percent of recent respondents felt the same. “People who are binge-viewing are feeling better about themselves,” said Jonathan Steuer, chief research officer for TiVo. Interestingly, 92 percent of respondents indicated that they have engaged in binge-viewing at some point, and 32 percent said they often wait to watch an entire season at once. Continue reading Survey: Stigma Associated with TV Binge Viewing is Declining