Milestone: Netflix Service Surpasses DVR in U.S. Households

According to Leichtman Research Group’s latest on-demand study, more TV households in the U.S. now have Netflix (54 percent) than a digital video recorder (53 percent), marking a first for the streaming service. The study also found that 64 percent of households presently use SVOD services from Netflix, Amazon and/or Hulu. “In 2011, according to the research firm, 44 percent of TV households had a DVR and 28 percent had Netflix,” reports Variety. “About 23 percent of all adults in TV homes stream Netflix daily … compared with 6 percent who did in 2011. LRG president Bruce Leichtman noted that Netflix’s penetration is boosted by password sharing.”