Rabbit Updates Features for More Versatile Social TV Viewing

Rabbit, which lets users watch online videos with friends, is updating its features, adding real-time and delayed viewing among others to the mobile/web platform. Company chief executive Amanda Richardson noted that Rabbit’s ability to “let you watch any video content with anyone, anywhere in the world, at the same time, is unmatched.” The 30-employer Rabbit, launched in 2015, now has 3.6 million monthly active viewers and has experienced a two-time to three-time growth year over year. Continue reading Rabbit Updates Features for More Versatile Social TV Viewing

Philo Streaming TV Service Offers Cable Bundle Minus Sports

Philo, the latest streaming TV service to hit the market, has eliminated sports from its line-up of three-dozen cable TV networks. The service will deliver programming to the user’s phone, laptop or connected TV. Because of the lack of sports, the base package will cost $16 per month, compared with YouTube TV’s $35 per month subscription or Hulu’s $40 per month fee. Participating cable networks include A&E, Scripps, Discovery, AMC and Viacom. Venture capital companies have invested $25 million in the new service. Continue reading Philo Streaming TV Service Offers Cable Bundle Minus Sports

Nielsen to Face Stiff Competition From comScore and Rentrak

Nielsen has served as the leading name in measuring TV ratings, but now the 93-year old company faces new competition. That’s because media measurement companies comScore and Rentrak have merged in a $768 million deal. ComScore, founded in 1999, specializes in measuring use of digital media, and Rentrak relies on data from set-top boxes to formulate TV ratings. Nielsen has launched new products in an attempt to evolve beyond its paper diary beginnings, but numerous critics in the TV industry are eager for an alternative. Continue reading Nielsen to Face Stiff Competition From comScore and Rentrak

Twitter Expands Video Ads to 30 Seconds, Adds a Skip Button

Twitter now offers 30-second pre-roll video ads, with an immediate skip option for viewers who don’t want to watch them. The ads run in front of videos that are part of Twitter’s Amplify program, a social television initiative for broadcasters to publish real-time in-tweet video clips accompanied by Twitter’s standard six-second ads. Twitter hopes the longer ads will re-energize the Amplify program, since six-second ads are a hurdle for media partners, which have an inventory of 15-second and 30-second ads. Continue reading Twitter Expands Video Ads to 30 Seconds, Adds a Skip Button

NAGRA Unveils intuiTV All-In-One Immersive TV Experience

NAGRA presented its new all-in-one TV experience called intuiTV at CES this week. The new television interface provides an intuitive, immersive and elegantly simple viewing experience in 4K Ultra HD and HD centered around making television more enjoyable for the consumer. NAGRA offers intuiTV to pay-TV operators as a managed cloud-based platform they can configure with a full line-up of premium content and advanced TV services including live TV, VOD, SVOD, PVR, social TV and more via an innovative streaming device and touchscreen remote control. Continue reading NAGRA Unveils intuiTV All-In-One Immersive TV Experience

Report Shows YouTube Views Rise as Social TV Gains Traction

The third edition of the Social TV Index Report, from digital services company Ring Digital, reveals that YouTube is quickly increasing as a platform where “consumers vote, post, share or comment about something on TV.” The Social TV Index Report states that 37 percent of adults aged 18 to 24 have engaged in social TV, and 29 percent of the overall U.S. Internet population, up 5 percent from last year. Among those social TV users, 14.5 percent posted TV-related comments to YouTube, more than twice last year’s 6.3 percent. Continue reading Report Shows YouTube Views Rise as Social TV Gains Traction

Facebook Intros New Second Screen Tools for Live TV Viewing

The idea of second screen viewing — that users are interacting with social media platforms at the same time they watch live TV — came to fruition several years ago, but it’s still an area ripe for growth. That’s why Facebook, which already has a relationship between its site and live TV, has unveiled even more tools to reinforce the integration. Among the new tools are ways to let viewers make their opinions known via polling and voting, custom icons for TV shows, and a way for broadcasters to easily gather viewer feedback. Continue reading Facebook Intros New Second Screen Tools for Live TV Viewing

Twitter Tweaks TV Timelines, Expanding Pages and Availability

Twitter is now making its TV Timelines feature available to more users in an attempt to draw in more TV fans, networks and advertisers. TV Timelines, which aggregates TV-related content with a dedicated page for each TV show, is accessed via a separate interface within the Twitter app. When Twitter first debuted TV Timelines, it was only available to a select group of users and for a handful of TV shows. After several months of experimentation, Twitter has tweaked the feature, including adding shortcuts to users’ tweets. Continue reading Twitter Tweaks TV Timelines, Expanding Pages and Availability

Showgoers: Chrome Plugin Powers Shared Viewing for Netflix

For those who want a more social TV viewing experience, Showgoers is a new and interesting solution. The Chrome extension enables far-flung friends to watch the same movie or TV show featured on Netflix and play, pause or seek specific segments, simultaneously. Not surprisingly, the idea was born out of a long-distance relationship; the developer created Showgoers to create another experience that the couple could share. Although Showgoers can’t get around geographical blocking, it is simple to set up — and free. Continue reading Showgoers: Chrome Plugin Powers Shared Viewing for Netflix

Oscars: While TV Viewing Declines, Social Media Scores Victory

Facebook and Twitter were used in compelling new ways during this year’s Academy Awards for advertising, live blogging and live streaming. Facebook reported an upswing of 21 million global users recording 58 million Oscar-related interactions. According to Nielsen, 13 million U.S. Twitter users watched the Oscar telecast, a 6.5 percent drop from the previous year. However, the show’s overall TV audience in the U.S. dropped by 16 percent, suggesting that the Twitter numbers can still be considered a victory for the social platform. Continue reading Oscars: While TV Viewing Declines, Social Media Scores Victory

Facebook To Cover the Super Bowl with Real Time News Feed

Facebook announced that it plans to launch the ultimate Super Bowl experience on its social network with what can best be described as a second-screen, real-time news feed entirely devoted to Sunday’s game between the Patriots and Seahawks. Facebook users can visit the designated Super Bowl page to access a live scoreboard and a running play-by-play of the game, as well as curated posts, photos, videos and ads from media sources, celebrities and friends talking about the game.  Continue reading Facebook To Cover the Super Bowl with Real Time News Feed

RelayTV Targets Millennials with Integrated Social TV Platform

While 73 percent of millennials still watch television content on a traditional TV set, many are turning to alternative platforms for guidance regarding what to watch. A recent Omnibus survey learned that 74 percent also watch content online via computer, smartphone or tablet, and 76 percent say they discover new shows from friends, family and social media. Service providers such as RelayTV are responding by offering platforms that effectively blend social networking with traditional television. Continue reading RelayTV Targets Millennials with Integrated Social TV Platform

Beamly App for Android TV to Offer A Personalized TV Guide

Beamly, a social TV startup known for making second screen apps for iOS, Android and the Web, is now developing a first screen app for the new Android TV platform. The Android TV app will feature a personalized TV channel that will continuously show programming from both live TV channels and online video services. The app will also interact with Beamly’s existing mobile apps to offer interactive experiences such as voting during a competitive reality television show. Continue reading Beamly App for Android TV to Offer A Personalized TV Guide

Social Television: Twitter Acquires Video Platform SnappyTV

Twitter acquired SnappyTV last week, a video editing platform that helps TV networks and cable channels share their video clips on social media. SnappyTV already has Twitter data built into its platform, and Twitter plans to further integrate SnappyTV with Twitter Amplify, which distributes video clips and ads across Twitter feeds. The acquisition marks Twitter’s next step in its social television strategy, shortly after losing two top execs who served as champions of the initiative. Continue reading Social Television: Twitter Acquires Video Platform SnappyTV

Nielsen Sets Out to Identify Who is Tweeting About Television

Nielsen expanded the information it provides for its Twitter TV Ratings service yesterday with the launch of demographic data. The new feature identifies the age and gender of those tweeting about TV shows and events in addition to those who see the tweets. Earlier Nielsen research found that the number of people who read tweets about TV shows outnumber those who create them by a 50-1 margin. In addition, the tweet “Viewers” represent a more demographically balanced profile than the tweet “Authors.” Continue reading Nielsen Sets Out to Identify Who is Tweeting About Television

Page 1 of 41234